PERFORMANCE MARKETER (Paid Search Focus / B2B exp)
- Role
- Marketing
- Experience
- Senior
- Employment
- Part-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
Data-driven Performance Marketer needed for B2B paid media campaigns, primarily Google Ads, with experience in Meta and LinkedIn. Must have experience managing campaigns across multiple international markets and a strong analytical mindset. Remote-first environment.
Core skills
Required skills
Optional skills
PERFORMANCE MARKETER (PAID SEARCH FOCUS - B2B EXP)
Part-Time / Full-Time
Check out The Global Talent Co.'s talent network: The Global Talent Co.
YOUR ROLE
We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co.
This is a part-time or full-time internal role focused primarily on Google Ads (Paid Search) while also supporting broader paid media efforts across Meta, LinkedIn, and emerging advertising platforms.
Your mission will be to scale our candidate acquisition engine by building and optimizing full-funnel paid campaigns that attract and convert top-tier marketing talent from around the world.
We're particularly interested in candidates who have experience running B2B paid media campaigns across multiple international markets and regions.
RESPONSIBILITIES
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
- Analyze campaign performance and transform data into actionable recommendations.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards and communicate campaign insights to leadership.
REQUIREMENTS
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
- Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
- Proven success improving campaign performance while reducing acquisition costs.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
- Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates who have only managed campaigns within a single country are less likely to be a fit for this role.
HIGHLY PREFERRED
- Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company. This remains one of the strongest indicators of success for this position.
- Experience marketing to marketers or other professional B2B audiences.
- Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
- Experience building candidate acquisition funnels or talent attraction campaigns.
NICE TO HAVE
- Experience with landing page testing and conversion rate optimization (CRO).
- Experience working with marketing automation platforms and CRM integrations.
- Experience leveraging first-party data and audience segmentation strategies.
- Familiarity with attribution modeling and multi-touch reporting.
ABOUT US
At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long-term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.
As your employer, we match exceptional marketing talent with high-growth businesses looking for long-term strategic hires. Our mission is to remove geographical barriers and connect world-class marketers with leading global companies through remote work.
If you're passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we'd love to hear from you. 🚀
What you'll do
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
- Analyze campaign performance and transform data into actionable recommendations.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards and communicate campaign insights to leadership.
What they require
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
- Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
- Proven success improving campaign performance while reducing acquisition costs.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
- Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates who have only managed campaigns within a single country are less likely to be a fit for this role.
- Highly Preferred: Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company. This remains one of the strongest indicators of success for this position.
- Highly Preferred: Experience marketing to marketers or other professional B2B audiences.
- Highly Preferred: Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Highly Preferred: Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
- Highly Preferred: Experience building candidate acquisition funnels or talent attraction campaigns.
Benefits
- competitive salaries
- long-term career opportunities
- the chance to work with some of the most innovative companies across Europe and the United States.
The Global Talent Co. bridges leading global brands with global talent. The client is a fast-growing boutique fitness studio group based in Berlin, Germany, running coach-led group strength training classes across multiple central locations.