Paid Media Strategist

About iLawyer Marketing: iLawyer Marketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns, and by creating websites that focus on maximizing conversion rates. Summary of Position: We are seeking a talented and experienced Paid Media Strategist to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms, You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in Paid Media legal advertising, a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment. Responsibilities: Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks Monitor the pacing of paid media campaigns to ensure no under or over delivery Report performance metrics to stakeholders, including strategy recommendations to improve performance Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors Provide support to internal stakeholders as it relates to relevant paid media requests Conduct keyword research and ad copy development to support campaign objectives Collaborate with team members to brainstorm and implement innovative campaign strategies Stay up-to-date with industry trends and best practices in paid media Support the Paid Media Director in day-to-day campaign management tasks Assist with ad hoc projects and additional job duties as assigned by management Requirements Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video, etc.) tailored to legal industry Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.) Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats Strong analytical skills with the ability to interpret data and derive actionable insights Excellent written and verbal communication skills Detail-oriented with strong organizational abilities Ability to multitask and manage multiple projects simultaneously Team player with a positive attitude and willingness to learn and grow The base salary range for this opportunity is $60,000 - $70,000 plus benefits. This target compensation range is subject to multiple factors including role level, experience and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get you excited about your future at iLawyerMarketing. Benefits We’ve got you covered: iLawyerMarketing is proud to offer a variety of benefits to support employees and their families, including: Performance based bonuses to reward excellence Medical, Dental, Vision, and Life Insurance 401(k) matching to help you plan for your future 6 weeks of paid parental leave for new parents $2000 annual tuition reimbursement for continued education Monthly data stipend to support your remote work environment Paid Vacation and sick time off for work-life balance 11 paid holidays to enjoy throughout the year Paid days for a You to rest and recharge Paid birthday holiday to celebrate your special day Comprehensive Employee Assistance Program for personal support Leadership and career advancement opportunities Anniversary rewards to celebrate milestones About EverService Holdings, LLC: EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands. This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.