Paid Media Specialist

Role type: Full-time, remote Schedule: Monday to Friday, 8 AM - 5 PM CST Salary: $1500-$2000/month Company Overview The client is a dynamic and innovative digital marketing agency specializing in SEO and Paid Ads advertising. As they scale from startup to industry leader, they're building the operational infrastructure that will support their next phase of growth, from managing hundreds of clients to thousands. They are seeking an experienced agency professional who understands the fast-paced, client-focused nature of digital marketing agencies and can immediately start contributing to Paid Ads campaigns for their diverse client portfolio with minimal training. They offer a fully remote work environment with team members across multiple time zones and significant growth opportunities in an exciting growing phase. As their business continues to serve as the parent company pursuing additional strategic acquisitions around the world, they're seeking the right people to join them on this exciting growth journey and grow their careers alongside our expanding organization. The client’s values-driven culture champions Ownership, Continuous Improvement, Adaptability, and Drive, while fostering an inclusive team environment that encourages diverse perspectives and collaboration, and clear advancement pathways for high performers. Team Summary You'll be joining the client’s production team—a sharp, execution-driven crew where lead generation is the heartbeat of everything they do. Every day brings a new challenge, and every task demands precision. Their clients trust them to manage campaigns that drive real revenue, so accuracy, strategy, and flawless implementation aren’t optional—they’re the job. Responsibilities We’re looking for a hands-on Paid Media Specialist who can plug into live agency workflows immediately. In this role, you will be responsible for planning, launching, optimizing, and scaling paid media campaigns for a diverse portfolio of clients, primarily in lead-generation focused industries. Your responsibilities will include: Campaign Setup & Management Launch and manage Paid Ads campaigns across Google Ads and Meta platforms Support additional platforms as needed (Bing Ads, TikTok Ads, Programmatic) Optimization & Performance Improvement Continuously optimize campaigns to hit performance targets and maximize ROI Analyze performance trends and proactively implement improvements Troubleshooting & Quality Control Identify and resolve tracking, performance, and delivery issues efficiently Ensure campaigns run smoothly with minimal downtime or data gaps Tracking & Attribution Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GSC) Integrate Zapier workflows for CRM and lead tracking Set up and manage CallRail tracking to evaluate call quality and conversion performance Reporting & Insights Generate clear, actionable performance reports Provide insights and recommendations to improve campaign outcomes Not just delivering numbers, but delivering narratives. You’ll help the team understand why a campaign is performing and how we scale it. Requirements The ideal candidate is analytical, detail-oriented, and comfortable managing multiple live campaigns in a fast-moving agency environment. Required Qualifications Proven experience in managing and optimizing Google Ads campaigns. Experience with other Paid Ads platforms (e.g., Bing Ads, Facebook Ads, Programmatic) Familiarity with Google Analytics, Google Tag Manager, and other tracking tools Strong analytical skills with a data-driven approach to decision-making. Excellent communication skills, both written and verbal. Ability to work independently in a remote setting, while also collaborating effectively within a team. Detail-oriented with a focus on delivering high-quality work. Preferred Skills (Not Required) Google Ads Certification Google Tag Manager Certification Meta Certification Call tracking experience Benefits Benefits Client Relationship: You will be directly working with the client. This means that you will communicate with the client, provide services, and address any client-related matters independently. Payments: All payments for your services will be handled by the client. Elevate and Delegate is not involved in processing your payroll. Your salary will directly go to you. Vacation Leaves and Holidays: While we may have recommendations or guidelines regarding vacation leaves and holidays, the decision is entirely at the discretion of the client. You are expected to align your schedule with the client’s business needs and any specific policies or preferences they may have in this regard. - Application Process: In place of a traditional initial interview, you’ll be asked to record your responses to the initial interview questions through Loom video recording (questions & instructions are in the application page). Our team will carefully review your submission, and if shortlisted, we’ll share your responses with the client for their review and next steps. In addition, the client requires applicants to complete an assessment via Test Gorilla . The link to the assessment will be shared with you once you submit your complete application and recordings . Please treat this recording as you would a real interview: Come prepared and make sure you’re clearly visible on camera. Record your answers in a quiet, well-lit, and clutter-free space with a stable internet connection. We’re excited to get to know you better! Show us your personality and strengths. We encourage you to answer authentically and in your own words, without reading from a script or using AI tools.