Paid Media Manager - Meta Ads Specialist, B2B Lead Generation (Fully Remote)
- Role
- Marketing
- Experience
- Mid
- Employment
- Full-time
Open to EC only. Set where you work from to check your eligibility.
No BS summary
Paid Media Manager focused on Meta Ads for B2B lead generation, 3+ years of paid media experience required. Hands-on Meta Ads Manager experience and tracking via Meta Pixel / Conversions API / GTM / HubSpot are mandatory. Role is fully remote and aims to generate qualified leads/booked discovery calls for North American businesses.
Core skills
Required skills
Optional skills
Optional languages
Paid Media Manager - Meta Ads Specialist, B2B Lead Generation (Fully Remote) Ecuador About Valatam
Valatam connects bilingual professionals from Latin America with global clients. We're proud to be certified as a Great Place to Work for 2025–2026, proof that great work starts with great people.
About the Role
We're hiring a Paid Media Manager specializing in Meta Ads to develop, execute, and optimize conversion-focused campaigns across Facebook and Instagram. The primary objective is to generate qualified B2B leads and booked discovery calls from business owners and executives in North America. This role is best suited for a hands-on Meta Ads specialist with proven experience improving lead quality, conversion rates, and acquisition costs. General paid media experience alone is not sufficient.
Key Responsibilities
Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads, including Facebook and Instagram Set up, monitor, and optimize Meta Ads campaigns to improve key metrics (CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS) Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot Write compelling ad copy and coordinate with the design team to develop effective creative assets Conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation Research and define target audiences and key segments based on Valatam's Ideal Customer Profile (ICP) Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations Complement strategy with Google Ads and LinkedIn Ads campaigns when needed
Requirements
C1 or C2 English and professional Spanish 3+ years of paid media experience Strong, hands-on experience managing Meta Ads lead generation campaigns Proven success generating qualified leads or booked appointments Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimization Experience improving CPL, cost per appointment, conversion rate, and lead quality Experience with Meta Pixel, Conversions API, UTMs, Google Tag Manager, and CRM platforms, preferably HubSpot Strong A/B testing, data analysis, and reporting skills Experience with B2B campaigns targeting the United States or Canada is strongly preferred Google Ads and LinkedIn Ads experience is a plus Reliable home office, stable internet connection, and backup internet access
Benefits
Our Core Values at Work
We live by ACTION (get things done), CARE (help others and do things right), OUTSTANDING (operate at the highest standards), DEPENDABLE (own every commitment), and ENERGY (bring positivity every day). You’ll thrive here if these values resonate with you.
What We Offer
Hourly rate equivalent to USD $1472 – $1840/month (experience-based). Annual pay increments. Discretionary bonuses. 5 Holidays as PTO. 10 Self-care days. Monthly medical insurance stipend (after induction). Birthday / Anniversary bonuses + Gym / Wellness allowance. Unlimited online fitness classes + company events & Christmas celebrations.
Please fill out our application form, ensuring you answer all the questions. We will get back to you with more information shortly after receiving your application. Posted: 2026-08-30
What you'll do
- Develop and manage conversion-focused paid advertising strategies primarily across Meta Ads (Facebook and Instagram).
- Set up, monitor, and optimize Meta Ads campaigns to improve CPL, cost per booked call, CTR, CPC, conversion rate, and ROAS.
- Maintain accurate tracking through Meta Pixel, Conversions API, UTMs, Google Tag Manager, and HubSpot.
- Write compelling ad copy and coordinate with the design team to develop effective creative assets; conduct A/B testing on ads, landing pages, lead forms, audience targeting, and segmentation.
- Analyze campaign data and prepare performance reports with actionable insights and optimization recommendations; complement strategy with Google Ads and LinkedIn Ads when needed.
What they require
- C1 or C2 English and professional Spanish
- 3+ years of paid media experience
- Strong, hands-on experience managing Meta Ads lead generation campaigns and proven success generating qualified leads or booked appointments
- Advanced knowledge of Meta Ads Manager, campaign structures, targeting, retargeting, bidding, attribution, and budget optimization; experience with Meta Pixel, Conversions API, UTMs, Google Tag Manager, and CRM platforms (preferably HubSpot)
- Reliable home office, stable internet connection, and backup internet access; Preferred: Experience with B2B campaigns targeting the United States or Canada.
Benefits
- Annual pay increments
- Discretionary bonuses
- 5 Holidays as PTO
- 10 Self-care days
- Monthly medical insurance stipend (after induction)
We’re Valatam, a team that connects bilingual professionals from Latin America with global clients.
What people say about this company
4.0/ 5