Outbound GTM Lead

About HireHawk HireHawk is a fast-growing staffing and recruitment solutions company helping businesses build high-performing teams through both onshore and offshore hiring support. We partner with companies across multiple industries to solve hiring challenges, improve recruiting efficiency, reduce operational friction, and connect them with rigorously vetted talent. HireHawk goes beyond traditional staffing by supporting the full hiring infrastructure companies need to scale, including recruiting, talent sourcing, payroll coordination, compliance support, onboarding workflows, and ongoing workforce management. Job Overview This is a hands-on GTM and outbound systems role for someone who can build the structure behind a scalable outbound sales motion while also understanding the realities of cold calling, SDR execution, and staffing-industry sales. The Outbound GTM Lead will be responsible for developing and optimizing HireHawk’s outbound prospecting infrastructure, including Apollo setup, list-building workflows, multichannel sequences, CRM processes, reporting dashboards, lead segmentation, campaign analytics, and SDR enablement. This is not a pure marketing role and not a traditional Account Executive role. This role will partner closely with SDRs, sales leadership, and account management to ensure the outbound process is structured, measurable, repeatable, and aligned with HireHawk’s staffing and recruitment services. Key Responsibilities Build, optimize, and manage HireHawk’s outbound GTM infrastructure across Apollo, CRM systems, sales engagement tools, and reporting platforms. Own Apollo workflows, lead list creation, contact enrichment, sequence automation, prospect segmentation, and outbound campaign setup. Develop high-quality prospect lists segmented by ICP, industry, buyer persona, geography, hiring signals, company size, and staffing need. Build multichannel outbound workflows using cold calls, email sequences, LinkedIn touches, follow-up steps, and automated task creation. Partner with SDRs to improve daily outbound execution, call prioritization, follow-up discipline, and qualified meeting conversion. Analyze SDR activity and campaign performance, including dials, connects, conversations, positive conversations, meetings booked, show rates, qualified opportunities, and conversion rates. Improve cold-call scripts, email copy, LinkedIn messaging, objection-handling frameworks, and follow-up sequences based on market feedback. Help define and refine qualification criteria for staffing and recruitment opportunities before handoff to sales or account management. Maintain CRM hygiene, lead-stage accuracy, campaign tracking, and consistent reporting discipline. Build repeatable outbound playbooks, SOPs, workflows, and training materials for current and future SDRs. Requirements Required Qualifications Previous experience in a staffing agency, recruitment firm, RPO, talent acquisition company, HR services business, or workforce solutions company. Strong hands-on experience with list building, workflow creation, prospect segmentation, enrichment, sequencing, and campaign management. Experience building or improving outbound sales processes, preferably in a staffing, recruitment, or B2B services environment. Strong understanding of outbound cold calling, SDR workflows, prospecting sequences, follow-up cadences, and qualified meeting generation. Ability to analyze outbound performance metrics and identify where conversion is breaking down across lists, messaging, calls, follow-up, or qualification. Experience creating multichannel outbound campaigns across phone, email, LinkedIn, and CRM-based follow-up tasks. Experience using AI tools to improve list quality, enrich prospect research, identify hiring signals, personalize outbound messaging, and support scalable campaign development. Experience working directly with SDRs, BDRs, sales teams, recruiters, or staffing sales representatives. Familiarity with cold-call QA, call recording review, objection tracking, and SDR coaching processes. Experience in a startup, high-growth company, or sales organization where GTM systems had to be built from the ground up. Comfort joining live sales calls, listening to SDR calls, reviewing call notes, and helping improve call strategy. Preferred Qualifications Experience with HubSpot, Salesforce, Outreach, Salesloft, LinkedIn Sales Navigator, ZoomInfo, Clay, Instantly, Smartlead, Zapier, Make, or similar GTM tools. Benefits Compensation & Benefits 100% remote work flexibility Opportunity to build and scale HireHawk’s outbound GTM engine from the ground up Career advancement opportunities as the sales and GTM function grows Exposure to staffing, recruitment, sales operations, and revenue strategy Collaborative, fast-paced, and high-performance team culture