Organic Content Strategist - 26071701

<p></p><p>We're looking for an <strong>Organic Content Strategist</strong> who can turn products, customer insights, trends, and cultural moments into content people actually want to watch, save, share, and search for.</p><p>This is <strong>not a traditional Social Media Manager role</strong>.</p><p>You won't be expected to create every piece of content yourself. Your job is to figure out <strong>what we should create, why it will work, where it should be distributed, and how it supports the brand's growth.</strong></p><p>You'll own Azura's organic content strategy across <strong>Instagram, TikTok, Pinterest, and YouTube</strong>, working closely with our Growth Marketing Manager, Retention Marketer, Content Creator, and Graphic Designer.</p><h3>What You'll Own</h3><h5>Content Strategy &amp; Planning</h5><p>This is the most important part of the role.</p><ul><li><p>Own Azura's <strong>annual, quarterly, and monthly content calendar</strong></p></li><li><p>Align content with product launches, marketing campaigns, seasonal promotions, and key brand moments</p></li><li><p>Turn product launches into compelling <strong>content stories</strong>, not just promotional posts</p></li><li><p>Work cross-functionally with Growth Marketing, Retention, Creative, and Design to ensure everyone is aligned on upcoming campaigns and launches</p></li><li><p>Research what customers are searching for, talking about, and engaging with</p></li><li><p>Identify emerging trends, formats, cultural moments, and content opportunities</p></li><li><p>Develop content briefs, messaging, storytelling angles, and editorial direction</p></li><li><p>Create or collaborate on captions, scripts, and blog content when needed</p></li><li><p>Continuously evaluate what's working and adjust the content strategy accordingly</p></li></ul><h4>Organic Social Distribution</h4><p>You'll also own the strategy for how content gets distributed organically across:</p><ul><li><p>Instagram</p></li><li><p>TikTok</p></li><li><p>Pinterest</p></li><li><p>YouTube</p></li></ul><p>You should understand that <strong>one idea doesn't necessarily work the same way everywhere</strong>.</p><p>You'll adapt content to the unique algorithms, formats, audiences, and behaviors of each platform rather than simply reposting the same content everywhere.</p><h4>Creative Direction</h4><p>You'll work closely with our Content Creator to turn strategy into great creative.</p><p>You'll provide:</p><ul><li><p>AI image briefs</p></li><li><p>Shot lists</p></li><li><p>Creative direction</p></li><li><p>Story concepts</p></li><li><p>Hooks</p></li><li><p>Content references</p></li><li><p>Visual moodboards</p></li><li><p>Scripts and storytelling frameworks</p></li></ul><p>You don't need to personally produce every asset.</p><p><strong>You need to know what a great asset should look like before someone creates it.</strong></p><h4>What We're Looking For</h4><p>We're looking for someone who combines <strong>content strategy, organic social expertise, creative thinking, and a strong understanding of what makes people stop scrolling.</strong></p><p>You should have:</p><ul><li><p>Proven experience in <strong>organic content strategy</strong>, ideally for a consumer, DTC, lifestyle, fashion, beauty, jewelry, or similar brand</p></li></ul><h3>Strong understanding of Instagram, TikTok, Pinterest, and YouTube</h3><ul><li><p>A deep understanding of how organic content distribution and platform algorithms work</p></li><li><p>Experience building and managing content calendars</p></li><li><p>Strong trend and consumer research skills</p></li><li><p>Excellent understanding of hooks, storytelling, formats, and content psychology</p></li><li><p>Ability to translate business objectives and product launches into engaging content ideas</p></li><li><p>Strong creative judgment and the ability to give clear direction to creators and designers</p></li><li><p>Experience working cross-functionally with marketing and creative teams</p></li><li><p>A data-informed approach: you should be comfortable looking at content performance and using it to improve the strategy</p></li></ul><h5>You'll be a particularly strong fit if...</h5><p>You've ever looked at a brand's Instagram or TikTok and thought:</p><p><strong>"I know exactly why this isn't working — and I know what they should be posting instead."</strong></p><p>You naturally think in:</p><p><strong>Audience → Insight → Idea → Hook → Format → Distribution → Result</strong></p><h5>What This Role Is NOT</h5><p>This isn't a role where you'll simply:</p><ul><li><p>Schedule posts</p></li><li><p>Repost content</p></li><li><p>Write generic captions</p></li><li><p>Follow a pre-existing content calendar</p></li><li><p>Wait for someone else to tell you what to create</p></li></ul><p>We're looking for someone who can <strong>own the thinking behind the content.</strong></p><h5>The Goal</h5><p>Make Azura a brand people <strong>discover organically, remember, talk about, search for, and share</strong>.</p><p>If you're obsessed with content, understand why certain ideas take off, and can turn that understanding into a repeatable organic growth engine, we'd love to meet you.</p>