Newsletters Director

Afar, the critically acclaimed travel media brand, is seeking a director of newsletters to lead growth, engagement, and monetization for Afar and its UK title, Suitcase. Reporting to the Editor in Chief, this senior leader will set the vision and strategy for our newsletter portfolio and drive success across established KPIs. As Afar sharpens its newsletter strategy to deepen audience relationships, this role will be central in ensuring that newsletters reflect the ambition, voice, and values of Afar, while also aligning with business and product priorities to drive loyalty and regular readership from our growing audience. This role collaborates across teams, including sales and marketing, to cultivate new ideas, build new products, and deliver results. The right candidate is a strong manager and a strategic thinker who views the work of audience-building as a creative challenge. Impeccable judgement, excellent writing and editing skills, an affinity for data-driven decisions, and agility are a must. Also a must: The ideal candidate will have a deep understanding of Afar’s voice. We want someone who has a strong connection to our brand, thinks like an Afar traveler, and wants to help inspire and enable travel. We seek someone with great editorial judgement and a keen sense for high-quality, smart writing, and how to package it in a compelling way, that most resonates in the inbox. Someone with a fount of ideas and the organizational ability to deliver on them. An entrepreneurial spirit and approach is essential. The right candidate for this role is a strategic and creative thinker; a proactive self-starter with a collaborative spirit, and a team player who finds satisfaction in both contributing ideas and doing the work to make them happen. You should be deeply invested in the newsletter subscriber lifecycle—how to draw new readers in, keep them engaged, and win them back when they become disengaged. You know how to balance editorial judgement with winning strategies for strong open rates and engagement metrics.