Meta Ads Creative Strategist

Position Type: Full Time

Location: Philippines (Remote)

Schedule: Mon-Fri, 9:30am-6:30pm Singapore

Compensation: $1,800 - $2,500 per month; highly dependent on skills and experience

ABOUT THE COMPANY

Our client is a fast-growing Direct-to-Consumer health and wellness brand with sales in the USA and Singapore. Headquartered in Singapore, we operate as a remote-first team across four countries.

Over the last four years, we’ve grown to 7 figures in annual revenue with 60–80% year-on-year growth. As we scale toward 8 figures, we’re building a performance-led marketing engine driven by systems, data, and creative excellence.

ABOUT THE ROLE

If you’ve only run ads for fashion brands, boosted posts, or content-first accounts, this role is not for you.

This role is for a driven, creative Meta Ads Creative Strategist who can oversee the entire end to end process for Meta ads.

You need to create ads that don't look like ads - they should look like organic posts on Instagram or Tiktok and yet be able to convert viewers to purchase. If you are an organised project manager and passionate about social media, join us!

As a creative strategist, you will fully own:

• Scripting
• Concept ideation
• Creative testing
• Production workflows
• Performance scaling

RESPONSIBILITIES

• Strategic Ad Creative System

Build and operate a creative machine delivering 5–10 weekly video ads, tailored to different customer pain points and awareness levels.

• Write conversion-driven scripts for ads that don't look like ads. Incorporate direct-response frameworks but it should not look like a generic, AI-generated ad.
• Creative Testing Frameworks

Design and run systematic tests (e.g. 5 hooks × 3 angles × 2 lengths = 30 variations) to identify winning patterns.

• Performance Scaling

Launch structured tests with statistical significance, scale winners systematically, kill losers fast, and document learnings.

• Data Analysis & Optimisation

Monitor daily metrics (CTR, CPM, CPC, CVR, AOV), refresh creatives weekly to combat fatigue, and deliver monthly reports with actionable insights.

• Creator & Production Management

Coordinate creators in the US and Australia, manage production timelines, quality control output, and build repeatable templates for consistent delivery.

COMPETENCIES AND QUALIFICATIONS

MUST-HAVE

• 3+ years scaling Meta ads for DTC eCommerce brands
• Has scripted and/or created 30+ short-form video ads
• Strong direct-response copywriting skills (AIDA, PAS, etc.)
• Experience building systematic creative testing frameworks
• Proficient in Meta Ads Manager
• Comfortable owning outcomes, not just execution

NICE-TO-HAVE

• Experience managing remote creators and production workflows
• Experience scaling spend beyond $20k+ USD/month
• Strong documentation habits for systems and learnings
• Interest in mentoring or leading a team as the company scales

KEY ATTRRIBUTES

• Decisive – Able to make confident, data-backed decisions quickly; scales winners and cuts losers without hesitation
• Inquisitive – Naturally curious about why ads work or fail; constantly tests, questions assumptions, and seeks better angles
• Goal-Oriented – Driven by clear targets (ROAS, CPA, revenue) and focused on outcomes, not activity
• Analytical – Interprets performance metrics (CTR, CPM, CPC, CVR, AOV) to diagnose issues and guide creative and scaling decisions
• Detail-Oriented – Meticulous with scripts, test variables, data review, and execution; spots small issues before they become costly problems

APPLICATION PROCESS

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

Typically, the interview process includes a Recruiter Interview, a Practical Test, and Client Interviews. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.