Media Reporting Analyst

Who We Are VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . Sobre WPP WPP es el socio de crecimiento de confianza para las marcas líderes del mundo. Unimos inteligencia de medios de vanguardia y soluciones de datos, creatividad de clase mundial, producción de próxima generación, soluciones empresariales transformadoras y asesoramiento estratégico experto en una única empresa, impulsada por talento excepcional y nuestra plataforma de marketing agencial, WPP Open, para ayudar a nuestros clientes a navegar el cambio, capturar oportunidades y generar un crecimiento transformador. Para más información, visite WPP.com . Overview: We are seeking a highly analytical and naturally curious Media Data Operations Specialist to join our Performance Analytics team supporting Virgin Voyages. This role requires a unique blend of deep data operations expertise and a "customer service" mindset. You will not only manage complex data ingestion and QA across multiple media platforms but also translate that data into compelling stories, actionable insights, and accurate financial pacing for internal teams and clients. Key Responsibilities: Data Operations & QA: Manage daily data ingestion, classification, and quality assurance across 20+ API and non-API vendors (Meta, TikTok, SA360, CM360, DV360, etc.). Validate data against Tableau dashboards and GA4. Daily Rhythm & Delivery: Be comfortable thriving in a structured daily rhythm. You’ll manage morning reporting cadences, helping the team hit a key daily milestone of validating and QAing data feeds. Budgeting & Forecasting: Transform and load daily budget data into reporting systems (Halo/MPP) to reflect revised media plans. Update the Projected Sessions & Bookings Excel model using daily media spend. Reporting & Insights: Own the weekly SIA Performance Report (including the pacing tab) and manage time-sensitive ad-hoc data pulls. Analyze trends, identify anomalies, and write concise insights for media and strategy teams. Tracking, Pixels & MMM Support: Manage quarterly "Booking Confirmation QA" by auditing live pixels and floodlights via GTM. Additionally, extract, compile, and format prior-quarter data for Analytic Partners (AP), coordinating iterations to resolve any data discrepancies. Stakeholder Collaboration & Storytelling: Act as the connective tissue between data and media teams. Ask "why" data is trending a certain way, investigate variances, and clearly articulate findings to internal stakeholders. Vendor Management: Coordinate with non-API vendors to ensure timely delivery of weekly/monthly spend files. Define tracking requirements and support end-to-end testing for the onboarding of new vendors. What We Are Looking For: Curiosity & Drive: You don't just report the numbers; you dig deeper to find the root cause and are excited to bring solutions to the team. Interpersonal Skills: Strong ability to build relationships and communicate effectively (fluent English required). You are comfortable reaching out to cross-functional teams and external vendors to track down answers. Technical Proficiency: Solid experience managing data or trafficking in major ad platforms (Google Ads, Meta, TikTok, etc.). Hands-on experience with enterprise tools like CM360, DV360, or SA360 is a huge plus, but we are open to quick learners with a strong digital media and operations background. You must also have advanced Excel manipulation skills, web analytics (GA4), and a foundational understanding of conversion tracking (Pixels, Floodlights, GTM). Experience with BI tools is required (Tableau is our primary tool, but experience with Looker Studio/Data Studio or Power BI is a strong plus). Detail-Oriented: Impeccable attention to detail when classifying campaigns, QAing data feeds, updating projection formulas, and reconciling monthly spend. En VML, estamos comprometidos a fomentar un entorno laboral totalmente inclusivo que sea gratificante y propicie el desarrollo profesional. Creemos en la creación de un entorno de trabajo dinámico que valore la diversidad y la inclusión, y nos esforzamos por reclutar una lista diversa de candidatos para ayudarnos a lograr ese objetivo. Estaremos encantados de proporcionar acomodos razonables a las personas con discapacidades que necesiten un acomodo para usar o acceder al sitio de carreras de VML o para participar plenamente en el proceso de solicitud. Si necesita un acomodo para completar su solicitud u otro aspecto de nuestro proceso de reclutamiento debido a una discapacidad, comuníquese con nuestro departamento de Recursos Humanos o envíe un correo electrónico a (contacto de RR. HH.) para solicitarla. Al hacer clic en "Enviar solicitud", la información que ingrese a continuación se enviará a VML. Antes de continuar, le sugerimos que revise nuestra Política de Privacidad de Reclutamiento . Los residentes de California deben revisar nuestro Aviso de Privacidad de Reclutamiento de California . En estos documentos se explica cómo utilizamos sus datos personales cuando solicita un puesto con nosotros, así como la forma en que puede actualizar o eliminar la información que nos ha proporcionado. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). When you click "Submit Application", this will send any information you add below to VML. 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