MarTech Platform Specialist (m/f/d)

From empowering entrepreneurs to build successful businesses, to supporting their clients to arrange 'me time' moments, we’re in the business of elevating people - helping them to thrive and feel fantastic. Lifting others up can be hard, heavy work, and we passionately believe that the sense of purpose and personal satisfaction this brings are worth it. What started in Poland is now an international, cloud-based marketplace that’s scaling rapidly. We bring independent business owners together with their customers on a product that connects creative communities and opens up worlds of opportunities. For our providers, our products offer services for getting booked, paid, and building a loyal client base. For their clients, we’re where they can find their favourite spots, discover new businesses and book appointments in an instant. Working in a rapidly growing, ever-changing scale-up comes with its own set of opportunities and challenges. If you prefer a stable environment, with clear processes and structures then, we've got to be honest, you won't always find that here. However, if you enjoy inventively solving problems with others, helping create clarity when things get confusing, and prioritising your own path within ambiguity, then the chances are that you'll love the opportunities available to grow your career at Booksy. The people you’ll like to work with and things you'll enjoy impacting: As a MarTech Specialist reporting to the MarTech Lead in our Customer Data & Technology team, your purpose will be to help manage, govern, and maintain our core backend marketing automation environment. You will actively protect the platform from operational decay through the following high-level areas: Managing the day-to-day backend administration and technical configuration of Salesforce Marketing Cloud Next across global Business Units. Executing the upcoming end-to-end technical platform migration from Iterable to Marketing Cloud Next. Configuring, validating, and QA testing automated customer journeys and data-driven workflow logic. Supporting smooth audience activation data paths between Salesforce Data Cloud and Marketing Cloud Next. Proactively monitoring workflows and troubleshooting unexpected configuration or data automation failures. Requirements Essentially, to ensure you succeed in this role you’re going to need… Hands-on experience in the backend administrative layer of Salesforce Marketing Cloud (Engagement or Next preferred). Experience building, testing, and troubleshooting customer journeys and automated workflows. Familiarity with audience segmentation and marketing automation platforms. Solid understanding of CRM and data mapping concepts. Practical experience writing basic-to-intermediate SQL queries for data segmentation and validation. Strong attention to detail, operational accuracy, and a structured approach to system troubleshooting. Familiarity with scripting languages inside Salesforce (such as AMPscript, SSJS, or Apex) is a plus. Benefits Some of the benefits we offer are: We're proudly distributed across the globe, with each market being remote-first. Depending on which market you're joining, you might have office access or be fully remote - either works. All we ask is that you're based in the country/region this role is advertised in. How AI helps us find great people Think of our AI tool as a really smart assistant for our recruitment team. Its job? To help us move faster, stay consistent, and make sure no great candidates are overlooked. Every application goes through the same AI review to help us spot skills that match the role - but don’t worry, AI never makes the decisions. Real people do. Our recruiters and hiring managers handle every final call. And we regularly review how the tool is used to keep things fair, ethical, and compliant with data protection laws. Curious about how it works? You can always ask how AI was used in your application - it won’t affect your chances in any way. If you have questions, just drop us a note - we’re happy to explain more. Our Diversity and Inclusion Commitment: We work in a highly creative and diverse industry so it goes without saying that we strive to create an inclusive environment for all. We welcome people from all backgrounds and are committed to fair consideration in our hiring process. If you have any accessibility needs or require reasonable adjustments during the interview process, please contact us at belonging@booksy.com , so we can best support you . Kindly submit your application and CV in English to ensure it is successfully reviewed.