Marketing Specialist - Lead Generation and Content

Marketing specialist in a leading talent, learning, and consulting ecosystem operating across the MENA region. As we grow our presence and pipeline across Jordan, Saudi Arabia, and beyond, we are looking for a Marketing Specialist to drive inbound lead generation through compelling content that speaks to our target audiences, HR leaders, L&D decision-makers, government entities, CEOs and corporate executives. Key Responsibilities Develop and execute a content-led lead generation strategy aligned with the company’s 3Cs framework and service lines Build and manage a consistent content calendar across LinkedIn, Instagram, and the company website, targeting HR, L&D, and organizational development audiences in Jordan and the Gulf Produce or commission content that positions the company as a thought leader — articles, insights, case study narratives, explainer posts, short videos, and campaign assets Design and run paid campaigns (Meta Ads, LinkedIn Ads, Google Ads) optimised for lead capture among corporate and government decision-makers Create and manage landing pages, lead magnets, and inbound funnels aligned to specific service lines (capability programs, talent deployment, culture activation) Develop email nurture sequences targeting prospects at different stages of the buyer journey Translate client case studies into content that demonstrates real impact and builds trust (where applicable) Monitor and report on key metrics: qualified leads generated, cost per lead, content engagement, conversion rates Work closely with the business development team to ensure marketing-qualified leads are handed over with appropriate context Manage external designers or content creators as needed Requirements 5+ years of experience in B2B digital marketing with a strong emphasis on content-driven lead generation Experience marketing consulting, training, L&D, or professional services; understanding the long sales cycle and trust-based buying journey in these sectors is essential Strong written communication in English; Arabic proficiency is a significant advantage given the bilingual nature of the company’s delivery Hands-on proficiency with LinkedIn Campaign Manager and Meta Ads Manager; Google Ads experience is a plus Familiarity with CRM and marketing automation tools (HubSpot preferred) Ability to translate complex service offerings into clear, engaging content that resonates with senior decision-makers Google Analytics (GA4) certification and/or Meta Digital Marketing certification is preferred Understanding of the MENA business landscape, particularly Jordan and Saudi Arabia Preferred Prior exposure to government, healthcare, or international development sectors (primary client verticals) Graphic design capability (Canva or Adobe Suite). Benefits