Marketing Manager - EdTech
- Role
- Marketing
- Experience
- Mid
- Employment
- Full-time
Open to 10 countries. Set where you work from to check your eligibility.
No BS summary
Marketing manager with 3–5 years of hands-on strategy and execution experience in a startup. Must use AI daily, especially Claude Code/prompt pipelines/automation, to run campaigns end to end. French native/bilingual and fluent English required; hiring is limited to listed countries including UAE/Dubai.
Core skills
Required languages
Are you obsessed with owning marketing outcomes, not just marketing tasks?
What if your campaigns didn't just hit a KPI, but shaped how millions of people grow, learn, and act on their potential?
This isn't a "manage an agency and report up" marketing job.
We're not looking for someone who orchestrates other people's execution. We're looking for someone who runs the campaigns themselves, leveraging AI to operate at the scale of a full marketing team.
And you deserve it because you are…
- 🛠️ You're not "a marketing manager who briefs agencies." You're a builder. You see an opportunity and your hands itch to write the campaign, launch it, and read the results yourself.
- 🤖 You don't fear AI, you leverage it. Claude Code, prompt pipelines, and automation tools are core to how you work, you treat AI as a team of interns that lets you run what used to require five hires.
- ⚡️ You'd rather launch a scrappy campaign this week than a perfect plan next quarter. Bias to action is your default setting.
- 📊 You make decisions with data. You can read performance across channels, kill what doesn't work fast, and double down on what does.
3–5 years under your belt, ready to own marketing outcomes end to end in a startup.
Full-time, remote or Dubai office. French and English fluency required.
About Paradox
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WHAT WE DO
At Paradox, we are convinced that greatness is trainable.
That’s why we want to empower people at scale, by leveraging cutting edge technologies like AI, and crafting user experiences with outstanding aesthetics.
We do that by merging :
- Human Intelligence (coaches, peers, and mentors)
- Structured Intelligence (protocols, mental models, rituals),
- Technological Intelligence (AI personalization, feedback loops, adaptive journeys)
To create one seamless ecosystem: Paradox OS.
OUR BELIEFS
We believe self-help is broken. Most learning platforms are used the same way : consuming generic theories, getting quick highs, ending with no real change.
At Paradox, we believe people deserve more. More than content. More than motivation.
They deserve a system that knows them, one that adapts, challenges, and grows with them.
We believe that every human learns differently, and that technology can do more than entertain or save time. It can translate insight into transformation, through AI personalization, lean experimentation, and deep psychological understanding.
Because learning shouldn’t just make you feel inspired for a day, it should change how you live, think, and create.
OUR VISION
At Paradox, we want to re-invent how people grow.
We do not build another course or coaching app but the Operating System for Greatness.
Founded by David Laroche, a creator followed by over 2 million people and known for his interviews with icons like Tony Parker, Mike Horn, Richard Branson, and Gad Elmaleh, Paradox aims to build something that will live beyond any individual (including its founder), for decades to come.
Our ambition is to compete with players like Mindvalley (150M ARR), but with a sharper vision, grounded protocols for achievers, people who want more for their life, refusing mediocrity.
To do that, we bring together designers, tech, coaches, and filmmakers to create learning experiences that are cinematic, precise, and effective.
We move fast, aim high, and hold ourselves to the standards of Apple, Spotify, and MasterClass. No fluff, focused on meaningful impact.
While others hide their numbers, we want to let our results speak loudly for us.
Get obsessed with transforming our clients’ lives and let those transformations be our marketing.
And that’s where you come in.
YOUR MISSION 🚀
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Own marketing performance across channels, not as a coordinator, but as an operator. You set the strategy, but you also execute it, using AI leverage to punch well above the size of your team.
YOUR KEY RESPONSIBILITIES
- Own channel strategy & execution : You set priorities across paid, organic, and lifecycle marketing, and you execute the core of it yourself rather than fully delegating.
- Run campaigns hands-on : Briefs, copy, targeting, launch, analysis. You touch the full loop, not just the strategy slide.
- AI leverage : You leverage Claude Code daily to build campaign assets, automate reporting, generate creative variations, and run processes that would otherwise require a full team. This is expected, not optional.
- Read the data & reallocate fast : You live in GA4, ad platforms, and Looker Studio. You reallocate budget/effort toward what compounds within days, not months.
- Coordinate the extended team : You brief and align Growth, Social, and Content Factory efforts so channels reinforce each other instead of working in silos.
- Report outcomes, not activity : You bring data-backed recommendations to leadership, not just a status update.
You'll own KPIs: CAC/LTV by channel, pipeline/revenue attributable to marketing, campaign velocity (launches per month).
Desired outcomes: A marketing engine that runs lean, compounds over time, and doesn't require headcount growth to scale output.
DO YOU RECOGNIZE YOURSELF?
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Experience
- 3–5 years in marketing, ideally with both strategic and hands-on execution experience (not pure agency-management background).
- You can show us what you've built and shipped : tests, landing pages, automations, audiences. Portfolio > pedigree. A scrappy before/after beats a polished CV.
- You already use AI daily to create leverage and solve complex issues.
Personality
- Curiosity: You relentlessly dig into why users behave the way they do until you uncover the insight behind the data.
- Hands-On Execution : you build, you don't just brief.
- Precision: You care about clarity in hypotheses, clean data, and unambiguous results.
- Agility: You move fast, adapt instantly to new findings, and turn insights into tests within hours, not weeks.
Language
French: Native / Bilingual English: Fluent English, you can hold a conversation on specific details with English-speaking colleagues.
Our chosen language for written communication is English.
IT MIGHT NOT BE FOR YOU
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- You want a strict separation between work and life. Execution speed is our biggest advantage right now. A 9-to-5 mindset guarantees you'll fall behind.
- You need clarity, stability, and established process before you can act. We're still building the machine. If you need everything defined before you move, wrong place.
- You want to be told exactly what to do. We hire people who bring solutions, not people who wait for instructions.
WHY JOIN US ❤️
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Help us market a product that fuses neuroscience, design, and AI to reinvent how humans grow.
Work with filmmakers, psychologists, engineers, and creatives obsessed with impact.
In the heart of our headquarters stands the 100 000 Dreams Wall,
Every photo on that wall is a life rewritten:
“I ran a marathon.”
“I started my company.”
“I found peace with my father.”
You will play a crucial role in the development of an Iconic Product.
Growth & Ambition
-> 🏅Being surrounded by A-players who strive to perform
Impact & Meaning
-> Playing a crucial role in the development of a company whose content and products will be used by millions of people
-> Waking up in the morning feeling like you are making a difference is something! We receive messages every day from clients who have successfully lost weight, quit smoking, reach a milestone in their business, built better relationships, and made positive changes in their lives.
-> ❤️ Contributing to the Paradox Foundation (our non-profit), dedicated to empower teenagers
But that's not all, we believe that driven people deserve…
Freedom & Well Being 🗽
-> 😎A company culture based on autonomy & accountability
-> 🗽Flexible working hours
-> 🌎A remote culture from day one with the freedom to work from wherever you want
-> 💻Work on Mac, for us it counts :)
HIRING PROCESS 📃
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📃 A 6 to 8 minutes application survey.
💻 A 15-30 minutes video call, to assess the fit between the position, the company, and your own career path. 💻 A video-call focused on your career to review your background & see how we can match your desires with our needs. 💻 A culture-fit video call to check in depth the alignment between you and our values and culture. 💼 Reference calls to get in-depth insights about how you work in different environments, make your onboarding easier, and give everybody on the team the insurance to be surrounded by A-Players. 🤗 Welcome aboard!
If you’re not joining to tweak landing pages. If you’re here to engineer behavioral change at scale, for millions.
Welcome to Paradox.
Let’s build the Operating System for Greatness.
What you'll do
- Own marketing performance across channels as both strategist and hands-on operator.
- Set priorities across paid, organic, and lifecycle marketing and execute the core work yourself rather than fully delegating.
- Run campaign briefs, copy, targeting, launches, and analysis hands-on across the full loop.
- Leverage Claude Code daily to build campaign assets, automate reporting, generate creative variations, and run processes that would otherwise require a full team.
- Read performance data in GA4, ad platforms, and Looker Studio.
- Reallocate budget and effort toward what compounds within days, not months.
- Brief and align Growth, Social, and Content Factory efforts so channels reinforce each other.
- Bring data-backed recommendations to leadership and report outcomes rather than activity.
- Own KPIs including CAC/LTV by channel, pipeline or revenue attributable to marketing, and campaign velocity.
- Build a lean marketing engine that compounds over time without requiring headcount growth to scale output.
What they require
- 3–5 years in marketing, ideally with both strategic and hands-on execution experience.
- Not a pure agency-management background.
- Able to show built and shipped work such as tests, landing pages, automations, and audiences.
- Portfolio valued over pedigree.
- Already uses AI daily to create leverage and solve complex issues.
- Curious and able to dig into why users behave the way they do until uncovering the insight behind the data.
- Hands-on executor who builds rather than just briefs.
- Cares about clarity in hypotheses, clean data, and unambiguous results.
- Moves fast, adapts instantly to new findings, and turns insights into tests within hours rather than weeks.
- Ready to own marketing outcomes end to end in a startup.
- Comfortable without strict separation between work and life; a 9-to-5 mindset is not a fit.
- Able to act without full clarity, stability, and established process.
- Brings solutions rather than waiting for exact instructions.
Benefits
- Help market a product that fuses neuroscience, design, and AI to reinvent how humans grow.
- Work with filmmakers, psychologists, engineers, and creatives focused on impact.
- Play a crucial role in the development of an iconic product.
- Be surrounded by A-players who strive to perform.
- Play a crucial role in the development of a company whose content and products will be used by millions of people.
- Work on a product that receives messages from clients who have lost weight, quit smoking, reached business milestones, built better relationships, and made positive changes in their lives.
- Contribute to the Paradox Foundation, a non-profit dedicated to empowering teenagers.
- Company culture based on autonomy and accountability.
- Flexible working hours.
- Remote culture from day one with freedom to work from wherever you want.
- Work on Mac.
Paradox builds Paradox OS, a learning and personal-growth ecosystem combining human intelligence, structured protocols, and AI personalization to help people grow and change behavior.