Marketing Manager (Demand Gen and PMM)

Our Commitment to Our Team At Pipe17, our values aren’t just words on a wall. They’re how we operate every day. We are a high-performance team built around ownership , urgency , curiosity , and a strong bias for action . We set bold goals, hold ourselves accountable, and move fast to solve customer problems. Every team member owns their decisions and drives outcomes. No one waits for permission. We operate with urgency , but not recklessly. We focus on what matters most, take initiative, and course-correct quickly when needed. We value people who speak up, follow through, and take pride in their work. Curiosity is how we get better. We ask questions, challenge assumptions, and stay open to new ideas. We don’t default to “how it’s always been done.” We explore, test, and learn. That mindset helps us adapt quickly, solve harder problems, and continuously raise the bar. We also embrace AI as a force multiplier . We believe great operators don’t compete with AI - they partner with it. We use AI to move faster, think deeper, and remove friction from our work, while still applying human juådgåment, creativity, and context where it matters most. Thoughtful use of AI is part of how we scale ourselves and our impact. Finally, teamwork is at our core. We win together, support each other, and celebrate our shared victories. Collaboration across functions is a daily practice, not just something we talk about. We learn from each other, improve constantly, and rally around our mission: unify commerce after the buy button. If these values resonate with how you like to work, you’ll fit right in. Marketing Manager (Demand Gen/PMM) REMOTE About Pipe17 Pipe17 is the AI-native order operations platform that orchestrates everything after the buy button: orders, inventory, products, and fulfillment, across every channel and partner. Brands go live in 2-4 weeks at a fraction of the cost of a legacy OMS, and our marketing team is small, fast, and hands-on. The Role We're hiring a Marketing Manager whose foundation is product marketing but whose job is range. This person brings a product-marketing mindset, not necessarily a pure PMM: they understand product, audience, messaging, and channels, and are excited to execute broadly across everything the team ships: demand generation, partner co-marketing, campaigns, content, field and events, and product/solution messaging. This is a hands-on, individual-contributor role for someone early in their career who wants to do a bit of everything and grow fast. You'll be the flexible engine that helps the team ship more without dropping quality, and the connective tissue between functions that keeps work moving. This role is not the sole owner of product marketing (it partners closely with Product Marketing), but a strong instinct for sharp messaging and customer insight should show up in every campaign, asset, and program it touches. What You'll Do Think PMM-first. Apply a product-marketing lens to everything: keep messaging, positioning, and customer/persona relevance sharp and consistent across campaigns and assets. Run demand. Execute demand gen campaigns end to end, from email/nurture, webinars, lifecycle, and paid support through build, launch, and reporting. Create content and campaigns. Turn messaging into campaigns across channels, and produce the copy and assets that carry them. Drive field. Own the logistics and execution of field marketing and events, from pre-event promotion to follow-up. Activate partners. Turn partner co-marketing opportunities into live campaigns: joint webinars, co-branded content, and integration launches. Support launches. Partner with Product Marketing on launches, sales enablement collateral, competitive one-pagers, and customer stories. Connect the team. Be the glue across product marketing, content, demand, and partnerships: translate between teams and unblock the handoffs that stall. Measure and iterate. Track what you ship, report on what's working, and iterate quickly. What You'll Bring 1-3 years in product marketing, marketing generalist, growth, or a related B2B SaaS marketing role (internships count). A product-marketing mindset, but not necessarily a pure PMM: you understand product, audience, messaging, and channels, and you're excited to execute broadly. Excitement about breadth: wants to work across demand, field, partner, and PMM, not specialize in one lane yet. A scrappy, self-directed, ship-it mindset; moves fast with light guidance. Enough analytical comfort to instrument a campaign and read whether it worked. Strong collaboration instincts and low ego. Nice to Have Exposure to demand gen or marketing operations tools (HubSpot/Marketo, Salesforce). Background in ecommerce, retail, supply chain, or B2B/technical products. Comfort with AI-assisted marketing workflows and no-code/low-code tools. Compensation (US FTE) Competitive salary Great healthcare + dental + vision coverage Retirement plan Pick your own equipment. We'll set you up with whatever Apple laptop + monitor combo you want plus any software you need. Unlimited vacation policy. Plus we require you to take at least 2 weeks off each year. We see most employees take 4 weeks off per year. This isn't a vague policy where unlimited vacation means no vacation About Us Pipe17 is the AI-native Enterprise Order Operations Platform for brands and 3PLs. We replace the fragmented stack of iPaaS, middleware, and legacy OMS with one unified operational layer that manages orders, inventory, products, fulfillment, and exceptions across every channel and partner. With 300+ managed connectors, AI-powered workflows, and an industry-first MCP Server for agentic commerce, Pipe17 lets brands go live in weeks, scale into new channels in days, and run post-checkout operations without developer dependency or systems integrators. Our customers reduce operational costs by up to 85%, cut fulfillment errors by 99%, and launch new channels in days instead of months. Pipe17 is trusted by enterprise brands including Estée Lauder, Allbirds, e.l.f. Beauty, Made In Cookware, Wyze, Olly, Black Rifle Coffee Company, and Dude Wipes, as well as leading 3PLs including Ryder, FedEx, and Barrett Distribution. Pipe17 is a venture-funded software company headquartered in Seattle, WA with a significant presence in the San Francisco Bay Area. The company is backed by GLP Capital Partners, a leading investor in ecommerce logistics, and recently announced its Series A funding to accelerate growth and category leadership.