Marketing Director
- Role
- Marketing
- Experience
- Lead
- Employment
- Full-time
- Company size
- Startup
Open to US only · UTC-5…UTC+0. Set where you work from to check your eligibility.
No BS summary
Hands-on Director of Marketing with 8+ years in B2B SaaS, deep demand generation/performance marketing, and sales-led pipeline ownership. Must work across EST and UK timezones and be strong with Sales/RevOps partnership, ABM, lifecycle, events, forecasting, and revenue outcomes.
Seqera exists to advance science for everyone through software
We provide software for scientists solving today's most complex and important challenges from pioneering innovative therapeutics to unveiling the secrets of our universe.
Today, Seqera consolidates fragmented data and diverse computing resources into a unified platform. Our modern biotech stack is trusted by over 150 leading life sciences organizations. Empowered with modern software engineering, organizations conduct science faster, on larger datasets, and with more confidence. Seqera accelerates discoveries in an open world.
Would you like to be a part of a company with a bigger purpose and make it successful with your own ideas? If yes, keep reading!
About the role
We are seeking a Director of Marketing to lead and scale Seqera’s demand generation and deal support engine as we enter our next stage of growth.
This is a player–coach role for a hands-on marketing leader who thrives in a growth-stage environment. You will work closely with Sales, RevOps, Product, and Customer Experience teams to define how marketing drives growth at Seqera. This is not a “set strategy and delegate” role. We are looking for someone who enjoys rolling up their sleeves, testing ideas and iterating quickly, learning from data, and continuously improving how we go-to-market.
This role is available across EST and UK timezones.
What You'll Do
You will own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
- Own demand generation and pipeline impact
Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals (typically <$50K), and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities ($50K–$500K+).
- Be a player–coach
Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
- Build and scale the demand engine
Design repeatable, multi-channel programs that compound over time. Balance short-term pipeline needs with long-term growth investments.
- Optimize website and email programs
Lead website strategy, conversion rate optimization, and user experience improvements. Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
- Own events as a core demand channel
Plan and execute an integrated events strategy including field events, industry conferences, and owned events and connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
- Partner closely with Sales and RevOps
Align on ICPs, funnel definitions, handoffs, and forecasting. Run funnel health reviews and continuously improve deal velocity and conversion.
- Leverage product and community strengths
Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
- Be data-driven and decisive
Own dashboards, pipeline forecasting, and performance reviews. Make decisions with imperfect data, test quickly, and iterate based on results.
- Contribute to marketing culture at Seqera
Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.
About you
You are a hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR.
- You have 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
- You have direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and you are comfortable being accountable for shared revenue outcomes.
- You have deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
- You understand how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
- You are comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
- You are analytical and outcome-oriented. You care about pipeline, revenue impact, CAC, and payback, not vanity metrics.
- You communicate clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next.
- You enjoy being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.
Nice to have:
- Experience marketing to technical audiences (developers, scientists, data engineers).
- Background in open source, developer tools, data infrastructure, or life sciences software.
- Exposure to sales-led or hybrid GTM models.
Don’t meet every single requirement? At Seqera, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role and your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
What will you find working at Seqera?
- Flexible working hours and remote-friendly culture.
- International working environment with more than 25 nationalities.
- Passionate & talented team.
- Continuous skills development.
- Team retreats and bonding activities.
- A culture where your opinion is valued and your decisions have a real impact on the industry.
- Excitement of a fast-growing startup in a constantly changing environment
Great benefits
- Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
- Equity
- Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.
- Private life insurance with Lincoln
- Investment app with Vestwell (401K)
- Home office equipment (valued over 1,000 USD)
- Subscription to Oliva, Mental Health App
- Learning and development budget per year (1,000 USD)
What you'll do
- Own Seqera’s demand generation & performance marketing efforts end-to-end, from acquisition through pipeline creation and acceleration, with clear accountability for outcomes.
- Design and execute programs that support multiple deal motions: high-velocity demand generation for lower ACV deals, and more targeted ABM and nurture-led programs for mid-market and enterprise opportunities.
- Personally lead and execute key initiatives across paid media, lifecycle marketing, website conversion, ABM, content, and experimentation, while mentoring and developing the marketing team.
- Design repeatable, multi-channel programs that compound over time.
- Balance short-term pipeline needs with long-term growth investments.
- Lead website strategy, conversion rate optimization, and user experience improvements.
- Build sophisticated email nurture programs and marketing automation that support both high-velocity deals and long-cycle enterprise opportunities.
- Plan and execute an integrated events strategy including field events, industry conferences, and owned events.
- Connect event activity to pipeline creation, acceleration, and strong post-event nurture in close partnership with Sales.
- Align with Sales and RevOps on ICPs, funnel definitions, handoffs, and forecasting.
- Run funnel health reviews and continuously improve deal velocity and conversion.
- Work cross-functionally to translate open-source adoption, product-led growth, and community engagement into measurable business impact.
- Own dashboards, pipeline forecasting, and performance reviews.
- Make decisions with imperfect data, test quickly, and iterate based on results.
- Improve processes, document best practices, support hiring, and help shape a high-performing, execution-focused marketing function.
What they require
- Hands-on marketing leader with deep demand generation and account nurturing experience, who thrives in a sales-led, growth-stage environment focused on measurable outcomes and ARR.
- 8+ years of experience in B2B SaaS marketing, with a strong track record of driving pipeline and revenue in sales-led organizations, including support for mid-market and strategic enterprise accounts.
- Direct experience partnering with Sales leadership on account strategy, funnel health, forecasting, and deal acceleration, and comfortable being accountable for shared revenue outcomes.
- Deep hands-on experience with demand generation and performance marketing, including paid acquisition, experimentation, budget ownership, and ROI analysis.
- Understanding of how marketing supports different sales motions, from high-velocity pipeline generation to ABM, account-based nurture, and deal support for strategic accounts.
- Comfortable operating in ambiguity and building systems from scratch, especially in environments where Sales and Marketing must evolve together.
- Analytical and outcome-oriented; cares about pipeline, revenue impact, CAC, and payback, not vanity metrics.
- Communicates clearly and confidently with Sales, RevOps, and executive leadership, using data to explain what is working, what is not, and what to do next.
- Enjoys being a player-coach, setting direction, getting into the tools when needed, and mentoring others to raise the bar for execution.
- This role is available across EST and UK timezones.
- Preferred: Experience marketing to technical audiences (developers, scientists, data engineers).
- Preferred: Background in open source, developer tools, data infrastructure, or life sciences software.
- Preferred: Exposure to sales-led or hybrid GTM models.
Benefits
- Flexible working hours and remote-friendly culture.
- International working environment with more than 25 nationalities.
- Passionate & talented team.
- Continuous skills development.
- Team retreats and bonding activities.
- A culture where your opinion is valued and your decisions have a real impact on the industry.
- Excitement of a fast-growing startup in a constantly changing environment.
- Time off: 20 days for vacations per year, 3 days given by Seqera in December, and the national/public holidays according to your location.
- Equity
- Private health insurance with United Healthcare, dental with Delta, and vision coverage from Vision Service Plan.
- Private life insurance with Lincoln
- Investment app with Vestwell (401K)
- Home office equipment (valued over 1,000 USD)
- Subscription to Oliva, Mental Health App
- Learning and development budget per year (1,000 USD)
Seqera provides software for scientists, consolidating fragmented data and diverse computing resources into a unified platform. Its biotech stack is trusted by life sciences organizations.