Marketing Coordinator

Marketing Coordinator – Salesforce, CRM, Marketing Operations & Lead Generation | Remote Position Type: Full-Time, Remote Working Hours: U.S. Central Time (CST) About the Role At Pavago, one of our clients is hiring a Marketing Coordinator to support CRM management, lead generation, campaign execution, and day-to-day marketing operations. This is a hands-on, process-driven role for someone who is highly organized, comfortable working with Salesforce and marketing data , and knows how to keep campaigns, prospect lists, and marketing systems accurate and running smoothly. You’ll work directly with senior marketing leadership and play an important role in building scalable, reliable marketing operations. What You’ll Own Salesforce CRM & Data Management Maintain clean and accurate data in Salesforce Manage CRM hygiene, segmentation, and database organization Audit records and resolve duplicate, incomplete, or inaccurate data Ensure marketing data is campaign-ready and properly structured Lead Generation & Prospect List Building Build targeted prospect lists using ZoomInfo and similar tools Research and organize prospect and company data Audit lists for accuracy and relevance Prepare segmented audiences for marketing and outreach campaigns Marketing Campaign Execution Build and execute compliant mass email campaigns Support campaign setup, tracking, and reporting Assist with email drafts, templates, and publishing Coordinate campaign assets and light creative work using Canva Support marketing automation through Pardot / Account Engagement, HubSpot , or similar platforms Reporting & Marketing Analytics Maintain campaign tracking frameworks and dashboards Track: Campaign performance Lead data Database health Marketing activity Provide organized reporting and visibility to marketing leadership SEO & Website Support Conduct basic website and content audits Support SEO-focused website updates Assist with content improvements and publishing Help maintain accurate and optimized website content Marketing Processes & SOPs Document marketing workflows and SOPs Standardize recurring processes Identify operational gaps and inefficiencies Recommend improvements that make marketing execution more scalable Competitive & Market Research Maintain competitor tracking databases Conduct basic market and competitor research Organize findings to support marketing decisions Requirements Hands-on experience with Salesforce , including data management, segmentation, and reporting Experience with marketing automation platforms such as: Pardot / Salesforce Account Engagement HubSpot Similar marketing automation tools Experience with ZoomInfo or similar prospecting platforms Strong Excel / Google Sheets skills Experience maintaining CRM hygiene and marketing databases Strong attention to detail and data accuracy Highly organized and process-driven Ability to follow, improve, and document structured workflows Strong written English communication Comfortable working remotely during CST business hours Nice to Have Experience supporting U.S.-based companies Basic SEO and website optimization knowledge Experience with CMS platforms Marketing email or content-writing experience Familiarity with Canva or similar design tools Tools & Tech Salesforce | Pardot / Account Engagement | HubSpot | ZoomInfo | Excel | Google Sheets | Canva What Success Looks Like First 30 Days: Learn the systems, improve CRM cleanliness, and execute recurring tasks reliably. By 60–90 Days: Own routine marketing operations, improve workflows, and provide stronger campaign and reporting visibility. By 6 Months: Become a dependable operational backbone for marketing, with clean systems, documented processes, and proactive execution. Interview Process Initial Screening Call Spark Hire Video Interview Recruiter Interview Client Interview Offer & Onboarding Apply Now If you’re a Marketing Coordinator with experience in Salesforce, CRM management, marketing automation, ZoomInfo, and campaign operations , we’d love to hear from you. #MarketingCoordinator #Salesforce #MarketingOperations #CRM #Pardot #HubSpot #ZoomInfo #LeadGeneration #MarketingAutomation #RemoteMarketing #RemoteJobs