Marketing Automation Specialist
- Role
- Marketing
- Employment
- Part-time
Open to CA only · UTC-6…UTC-5. Set where you work from to check your eligibility.
No BS summary
Marketing Automation Specialist (Braze) to lead a Salesforce Marketing Cloud → Braze migration; must have proven experience completing similar migrations and strong Braze expertise. Strategic technical consulting engagement: plan, implement and validate data, campaign logic, workflows and integrations. Must be available during US Central time business hours.
Core skills
Required skills
Optional skills
We are looking for an experienced Marketing Automation Specialist (Braze) to support a customer migration from Salesforce Marketing Cloud (SFMC) to Braze. This is a strategic and technical consulting engagement for someone who has successfully completed similar migrations and can confidently guide the project from planning through implementation and validation. The specialist will initially review and validate the proposed migration approach, scope, effort, and resourcing assumptions. Once the project begins, they will work closely with the client’s technical team to map the migration process, provide technical direction, identify risks, and ensure that all required data, campaign logic, configurations, and workflows are transferred accurately. Responsibilities Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan. Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing. Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation. Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze. Identify technical dependencies, migration risks, data issues, and gaps before they affect project delivery. Review migrated data, configurations, campaigns, and workflows to ensure accuracy, completeness, and readiness for launch. Requirements Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs. Proven experience completing a migration from Salesforce Marketing Cloud to Braze. Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic. Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations. Ability to independently lead a migration and guide technical and client stakeholders through the process. Braze certifications are strongly preferred and will be an important selection consideration. US Central time business hours.
What you'll do
- Review and validate the proposed Salesforce Marketing Cloud-to-Braze migration strategy, scope, effort estimates, and delivery plan.
- Develop a clear migration roadmap covering data, audience lists, campaign logic, workflows, configurations, integrations, and testing.
- Guide the client’s technical team through the end-to-end migration process and provide expert direction throughout implementation.
- Map existing Salesforce Marketing Cloud journeys, automations, segmentation logic, and messaging programs into Braze.
- Identify technical dependencies, migration risks, data issues, and gaps and review migrated data, configurations, campaigns, and workflows to ensure accuracy and readiness for launch.
What they require
- Demonstrated experience implementing and managing Braze for customer engagement or lifecycle marketing programs.
- Proven experience completing a migration from Salesforce Marketing Cloud to Braze.
- Strong understanding of Salesforce Marketing Cloud journeys, automations, segmentation, data structures, and campaign logic.
- Strong knowledge of Braze architecture, data models, audience management, campaign orchestration, and integrations.
- Ability to independently lead a migration and guide technical and client stakeholders through the process. Preferred: Braze certifications.