Marketing Automation Specialist

Marketing Automation Specialist – GoHighLevel, ManyChat & Funnels | Remote

Position Type: Full-Time, Remote Working Hours: EST / U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Marketing Automation Specialist to build and manage lead-generation systems across GoHighLevel, ManyChat, funnels, CRM workflows, AI content, and marketing automation tools .

This is a hands-on execution role for someone who understands how to turn traffic, content, and social engagement into qualified leads and booked calls through scalable automation systems.

You’ll own the infrastructure behind lead generation — from landing pages and Instagram DM automations to CRM pipelines, nurture sequences, booking flows, and AI-powered content workflows.

What You’ll Own

GoHighLevel & Marketing Automation

Build and manage workflows inside GoHighLevel (GHL) Create automated email, SMS, follow-up, and nurture sequences Build and maintain CRM pipelines and lead stages Connect forms, landing pages, calendars, funnels, and CRM workflows Automate repetitive marketing and operational processes Monitor automation performance and troubleshoot workflow issues Ensure leads are properly captured, routed, tracked, and followed up with Prevent lead leakage across the marketing and sales funnel

Funnels & Conversion Optimization

Build landing pages, lead-generation funnels, and booking flows Create clear conversion paths from initial engagement through booked calls Improve funnel messaging, structure, and user experience Monitor conversion rates and identify drop-off points Test and optimize funnel elements based on performance Continuously improve lead-to-booking conversion rates

ManyChat & Instagram DM Automation

Build and manage ManyChat automation workflows Create Instagram DM funnels using keyword and engagement triggers Build automated replies, qualification flows, and lead capture sequences Connect ManyChat leads with GoHighLevel and other marketing systems Turn Instagram engagement into qualified leads and booked calls Monitor and optimize DM automation performance

AI Content & Repurposing

Use ChatGPT, HeyGen , and similar AI tools to accelerate marketing execution Turn long-form or raw content into multiple marketing assets Batch-create content for LinkedIn, Instagram, email, and short-form platforms Develop content that supports lead generation and conversion — not just engagement Build repeatable AI-assisted content workflows Identify opportunities to increase content output without sacrificing quality

Short-Form Video & Content

Repurpose long-form content into Reels, Shorts, and social clips Perform basic video editing using CapCut, Descript, or similar tools Create multiple short-form assets from existing content Optimize content for different social platforms and audiences Support consistent content production and distribution

Integrations & Workflow Automation

Connect marketing systems using Zapier, Make, n8n , or similar tools Build reliable workflows between CRM, forms, funnels, calendars, and marketing platforms Troubleshoot broken integrations and automation logic Reduce manual work through scalable systems Document important workflows and automation processes

Paid Lead Generation

Support Facebook and Instagram lead-generation campaigns Assist with campaign setup and lead-flow management Monitor lead quality and acquisition performance Ensure paid leads enter the correct CRM and nurture workflows Help improve and scale paid acquisition as lead-generation systems mature

Must-Have Experience & Skills

Strong hands-on experience with GoHighLevel Proven experience building:

Lead-generation funnels CRM workflows and pipelines Email and SMS automations Booking systems Follow-up and nurture sequences

Strong ManyChat experience, particularly Instagram DM automation Strong understanding of lead generation and conversion funnels Experience using ChatGPT and AI tools within marketing workflows Experience with content repurposing and short-form content Familiarity with Zapier, Make, n8n , or similar automation platforms Ability to troubleshoot automation and lead-flow issues independently Strong organizational and execution skills Strong written English communication Ability to work during U.S. EST business hours

Nice to Have

Experience supporting founders, coaches, agencies, or online businesses Facebook and Instagram Ads experience Conversion Rate Optimization (CRO) experience Advanced prompt engineering or AI workflow experience Experience with HeyGen or AI-generated video Experience scaling inbound lead-generation systems Experience connecting multiple marketing platforms through APIs or automation tools

Tools & Tech

GoHighLevel | ManyChat | ChatGPT | HeyGen | Zapier | Make | n8n | CapCut | Descript | Meta Ads

What Makes You a Strong Fit

You think in systems, funnels, automation, and conversion You’re genuinely hands-on and enjoy building workflows yourself You understand how marketing systems connect from traffic → lead → nurture → booking You move quickly and troubleshoot problems independently You care about measurable business outcomes, not vanity metrics You know how to combine AI, content, CRM, and automation effectively You continuously look for ways to eliminate repetitive manual work You can take ownership without constant supervision

What a Typical Day Looks Like

You may start your day reviewing lead flow and troubleshooting a GoHighLevel workflow, then build a ManyChat Instagram DM sequence, optimize a booking funnel, repurpose long-form content into short-form assets using AI, and review the performance of a Meta lead-generation campaign.

You’ll regularly move between automation, funnels, CRM management, AI content, integrations, and conversion optimization .

In short: you build the systems that turn marketing activity into qualified leads and booked opportunities.

Key Metrics for Success

Qualified leads generated Funnel conversion rates Lead-to-booking conversion rates Automation reliability Lead tracking and CRM accuracy Reduction in manual marketing workflows Consistent content output Speed and quality of campaign execution Improvement in overall lead-generation efficiency

Growth Path

Strong performers can grow into roles such as:

Marketing Operations Lead | Growth Marketing Manager | Automation Strategist | Funnel & CRM Manager

Interview Process

Initial Screening Call Spark Hire Video Interview Recruiter Interview Client Interview Offer & Onboarding

Apply Now

If you’re highly skilled with GoHighLevel and ManyChat , can build lead-generation funnels and automations from the ground up, and know how to use AI to make marketing systems faster and more effective, we’d love to hear from you.

Apply now and help build scalable marketing systems that turn content and traffic into measurable business growth.

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