Marketing Assistant

Our client is a leading Australian-based provider of medical-grade aesthetic technologies, business coaching, and advanced training for salons, spas, and clinics. Servicing thousands of stockists across Australia and New Zealand, they empower beauty professionals with cutting-edge equipment and comprehensive industry support. They are now seeking to hire a Marketing Assistant to execute results-driven activities across lead generation, brand building, and client marketing support initiatives. Working closely with the Head of Marketing, this role focuses on expanding the digital footprint, optimizing e-commerce performance, and developing high-quality marketing collateral to help business clients maximize their technology investments. Job Responsibilities SEO & Content Optimization Conduct keyword research using designated tools to recommend monthly targeting priorities and content topics Use generative AI to produce informative, keyword-targeted on-page and off-page content built for user engagement and lead generation Implement do-follow links across owned domains and coordinate with external publications to secure backlinks Monitor keyword rankings, domain authority, and organic traffic performance to identify trends and actionable opportunities Repurpose existing content across multiple channels and compile monthly performance reports with optimization recommendations Social Media & Community Engagement Create, schedule, and publish high-quality brand-building and lead-generating content across Instagram, Facebook, LinkedIn, and other channels Write engaging captions aligned with the brand voice and assist with graphic design, image resizing, short-form video editing, and story format production Monitor comments, messages, and inquiries daily across platforms, responding to all queries and leads within a strict two-business-hour SLA Actively engage with followers, potential clients, clinics, industry accounts, and influencers to boost brand visibility Campaign & E-commerce Performance Support Assist in setting up, scheduling, and executing accurate email marketing campaigns and SMS campaigns Support Meta advertising activity by working with the external social media agency to develop converting creatives and write basic ad copy Support campaign rollouts and content updates across websites, landing pages, and Shopify Client Resources & Program Management Plan, develop, and update client-facing marketing collateral such as posters, brochures, suggested copy, treatment menu pricing, and videos Conduct research into aesthetic industry trends to keep resources relevant and organized on the internal learning hub platform Oversee the specialized Before and After Program by sourcing new results images monthly via social media outreach and direct client engagement Secure required client consent forms before organizing and distributing these high-quality visuals across applicable digital channels Lead Management & Website Administration Conduct regular accuracy audits on entered leads to verify lead sources, device categories, business types, and contact details Perform follow-up calls or emails to validate inquiries and route clinical or engineering leads to the proper support channels Manage general website administration tasks including updating product details, uploading client testimonials, and onboarding team headshots Perform general maintenance on the CRM platform to ensure client information is accurate Requirements Demonstrated experience using generative AI in a professional setting to maximize output quality and efficiency Previous copywriting experience, including writing for digital channels and social platforms Experience managing or contributing to social media accounts in a professional capacity across Instagram, Facebook, and LinkedIn Demonstrated design ability and proficiency using Canva High-level written and verbal communication skills with the ability to write compelling, on-brand copy Strong organizational skills with a process-oriented approach to managing multiple priorities and deadlines Comfortable conducting outbound follow-up calls and emails to validate the authenticity of inquiries and potential leads High reliability, accountability, and a respectful, collaborative approach to teamwork Nice-to-Have Skills Understanding of or genuine interest in the beauty, aesthetics, or wellness industry Experience with SEO tools such as SE Ranking, Agency Analytics, Google Analytics, or Google Search Console Working knowledge of email marketing platforms like Klaviyo and SMS marketing tech tools Familiarity with website admin tools such as WordPress Elementor and Shopify Formal qualification in Marketing and Public Relations Benefits Permanent work-from-home set-up Dayshift (Australian Eastern Standard Time business hours) Full-time job HMO (STAFF only) Annual leave Christmas Bonus equivalent to 1 month's wage (pro-rate)