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Kinder’s

Manager, Business Development-ADUSA

RemoteUnited States only
Published
Role
Business Development
Experience
Senior
$135k–$155k/yr
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Open to US only. Set where you work from to check your eligibility.

No BS summary

Business development/sales manager with 7–10+ years of CPG sales and customer leadership experience. Must have grocery retail, category management, trade promotion management, and direct ADUSA-account experience; remote but located in the ADUSA East/Mid-Atlantic footprint with 20–30% travel.

Optional skills

IRINielsenCircanaTPM

What you'll do

  • Own and deepen relationships with ADUSA buyers, category managers, and senior leadership to drive long-term growth for Kinder’s.
  • Develop and execute Joint Business Plans that deliver against revenue, profitability, and market share goals.
  • Act as a trusted partner to customers by aligning Kinder’s strategies with category and shopper needs.
  • Identify assortment gaps and lead expansion of Kinder’s product portfolio through innovation and new item distribution.
  • Leverage category insights, syndicated data (IRI/Nielsen/Circana), and shopper trends to unlock growth opportunities.
  • Build compelling, insight-driven selling stories that position Kinder’s as a category growth driver.
  • Lead promotional planning and execution, including forecasting, TPM management, and post-event analysis to maximize ROI.
  • Own trade spend and budget management, including promotional funds, broker commissions, and advertising investments.
  • Deliver best-in-class in-store and online execution, including displays, merchandising, and seasonal activations.
  • Manage off-shelf programs and promotions to ensure alignment, strong execution, and achievement of sales objectives.
  • Partner cross-functionally with marketing, supply chain, finance, and category management to deliver seamless execution and customer-specific solutions.
  • Track, analyze, and report on sales performance, identifying risks and opportunities and recommending actionable solutions.
  • Lead business reviews, line reviews, and customer presentations with clear, data-driven insights.
  • Drive process improvements to enhance team efficiency and support retailer-led initiatives.

What they require

  • Bachelor’s degree required.
  • 7–10+ years of CPG sales/customer leadership experience, including retail, wholesale, and broker management.
  • Direct experience managing Food Lion, Hannaford, Stop & Shop, The Giant Company, Giant Food, with established relationships strongly preferred.
  • Proven track record of delivering profitable growth and achieving aggressive sales targets.
  • Strong expertise in grocery retail, category management, and trade promotion management.
  • Demonstrated ability to build and scale brands within national retail accounts.
  • Strong analytical and financial acumen; ability to translate data into actionable insights.
  • Experience working in fast-paced, high-growth, and matrixed organizations.
  • Preferred: startup and/or large CPG mix.
  • Effective communicator with strong presentation and relationship-building skills.
  • Proven leadership capability, with people management experience or readiness to lead.
  • High ownership mindset with a bias for action, adaptability, and results.
  • Willingness to travel (20-30%).
  • This position is remote but must be located within ADUSA footprint (East/Mid-Atlantic), with occasional travel to our home office in Walnut Creek, CA.
  • Additional travel will be required for this role on a periodic basis.

Benefits

  • Paid time off.
  • 401k.
  • Bonus / incentive eligibility.
  • Equity grants.
  • Competitive health benefits.
  • Other family-friendly benefits, including parental leave.
  • Flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

Kinder’s is a privately held, founder-led CPG company with over 100 products sold nationwide and a top-five brand in multiple flavor categories at Costco, Walmart, Whole Foods, and more.

CPG
$135k–$155k/yr