Lifecycle & CRM - LATAM
- Role
- Marketing
- Experience
- Lead
- Employment
- Full-time
- Company size
- Enterprise
Open to AR, BR, MX only. Set where you work from to check your eligibility.
No BS summary
Senior lifecycle/CRM growth marketer for LATAM with 7+ years in internet industry and 3+ years in senior user growth roles. Needs proven user activation, retention, conversion, repeat purchase, A/B testing, funnel analysis, marketing automation, and data-driven operations experience. Transaction-based sectors like e-commerce or fintech are required.
Required skills
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
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Responsibilities
- Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
- Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
- Design and optimize user referral and viral growth mechanisms to drive product organic growth.
- Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
- Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
- Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
- Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Requirements
- Proven track record of successful growth from zero to one or from one to a thousand users, leading initiatives in user retention, conversion, and repeat purchase with significant results.
- Over 7 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
- Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
- In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
- Knowledge and experiences in using marketing automation platforms/ tools.
- Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
- Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
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Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
What you'll do
- Optimize new user onboarding through product iterations, personalized marketing campaigns, and targeted engagement strategies
- Improve new user activation and first-time transaction conversion rates
- Build a user lifecycle management system and user segmentation framework
- Increase engagement and repeat purchase frequency through membership programs, point systems, gamification, and cross-selling
- Design and optimize referral and viral growth mechanisms
- Lead A/B testing and user segmentation strategies
- Collaborate across teams to execute lifecycle marketing strategies and campaigns
- Use data analysis to uncover business insights, identify problems, and develop data-driven solutions
- Stay informed on Business Unit products, features, user preferences, and pain points
What they require
- Proven track record of successful growth from zero to one or from one to a thousand users
- Experience leading user retention, conversion, and repeat purchase initiatives with significant results
- Over 7 years of experience in the internet industry
- More than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech
- Experience individually leading growth projects, operations, or campaigns with systematic framework and methodology
- In-depth understanding of operational methodologies including A/B testing, funnel analysis, and custom strategies
- Knowledge and experience using marketing automation platforms/tools
- Strong data-driven thinking and ability to establish and improve data monitoring and analysis systems for user operations
- Ability to identify issues through data and propose solutions
- Strong familiarity working with various Business Unit products and understanding user preferences and pain points
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement
- Career growth and continuous learning opportunities
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users, serving more than 320 million people in 100+ countries with digital asset products and services across trading, finance, education, research, social good, payments, institutional services, and Web3 features.
What people say about this company
3.5/ 5