Influencer Marketing Specialist

Cal AI is looking for an Influencer Marketing Specialist who will be responsible for setting the Viral Automations influencer marketing strategy and ensuring the program drives measurable business impact. You will own planning, budgeting, performance analysis, and team effectiveness, and partners cross-functionally to scale influencer marketing in a sustainable way. What you’ll be doing: Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations Communicate expected spend and outcomes based on historical performance and business goals Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs Establish and maintain frameworks for influencer selection, deal structures, and partnership standards Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality Coach and develop team members, setting clear quality bars and performance expectations Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution Success in This Role Looks Like Influencer marketing spend is well-paced, forecasted accurately, and aligned to business priorities Leadership has confidence in budget planning, performance analysis, and recommendations Influencer marketing impact on business KPIs is clearly understood and communicated The team operates efficiently with strong accountability, learning loops, and execution quality Qualifications to be successful in this role: 2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles Proven success in managing end-to-end influencer campaigns and partnerships Strong negotiation, communication, and project management skills Comfort with data and reporting — ability to translate metrics into insights and recommendations Experience with influencer and social analytics preferred Strong organizational skills and ability to manage multiple campaigns simultaneously Preferred Qualifications: Experience managing external talent/freelancers Background in health, wellness, or lifestyle brands Familiarity with affiliate marketing measurement and attribution Values you’ll model Be Kind and Care — build with empathy; assume positive intent; support teammates and members. Live Good Health — champion healthy habits and balance in how we work and what we ship. Be Data-Inspired — ground decisions in research and data; measure what matters. Champion Change — lean into ambiguity; iterate, learn, and improve continuously. Leave it Better than You Found It — raise quality, clarify systems, and document as you go. Make It Happen — bias to action; deliver impact with craft and accountability. The reasonably estimated salary for this role at MyFitnessPal ranges from $65,000 - $100,000 Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others. Exciting Full-Time Employee Benefits, Perks and Culture Face-to-Face Connections : We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually. Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit. Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service. Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth. Family-Friendly Support : Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters. Wellness Comes First : Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days. Celebrate Greatness: Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make. Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights. Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills. Championing Inclusion : Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization. Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey. Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match. At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment. MyFitnessPal participates in E-Verify.