Influencer Marketing Manager

<p>Bringing people back from boredom since 1994.</p><p>Parimatch is an online entertainment company with 30+ years in the game.</p><p>We create digital experiences where sports, culture, and technology meet — bold, immersive, and built to engage.</p><p>With 4,000+ professionals and operations in 15+ countries, Parimatch is a global ecosystem driven by performance, smart engineering, and style.</p><h3><strong>In this role, you will:</strong></h3><ul><li><p><span>Develop and execute influencer marketing strategies aligned with company goals and marketing objectives.</span></p></li><li><p><span>Identify, evaluate, and recruit influencers, content creators, streamers, and brand ambassadors relevant to target audiences.</span></p></li><li><p><span>Build and maintain long-term relationships with influencers and agency partners.</span></p></li><li><p><span>Negotiate collaboration terms, contracts, budgets, and campaign deliverables. </span></p></li><li><p><span>Coordinate influencer campaigns from planning and onboarding to execution and reporting. </span></p></li><li><p><span>Monitor campaign performance and analyze key metrics, including reach, engagement, traffic, conversions, and ROI.</span></p></li><li><p><span>Prepare regular reports and recommendations based on campaign results and market trends; - Collaborate with Marketing, Content, Design, CRM, Product, and Compliance teams to ensure successful campaign execution.</span></p></li><li><p><span>Manage influencer databases and maintain accurate documentation of partnerships and campaign activities.</span></p></li><li><p><span>Monitor industry trends, competitor activities, and emerging influencer marketing opportunities.</span></p></li><li><p><span>Ensure all influencer activities comply with company policies, brand guidelines, and applicable regulations.</span></p></li><li><p><span>Participate in the development of promotional concepts, content initiatives, and brand awareness campaigns.</span></p></li><li><p><span>Manage influencer marketing budgets and ensure effective allocation of resources. Identify potential reputational risks related to influencer partnerships and propose mitigation measures.</span></p></li><li><p><span>Support market expansion initiatives through local influencer engagement and community-building activities.</span></p></li></ul><h3><strong>Skills you’ll need to bring:</strong></h3><ul><li><p><span>Experience in influencer marketing, affiliate marketing, or digital marketing within B2C or performance-driven industries.</span></p></li><li><p><span>Strong understanding of influencer ecosystems (Instagram, TikTok, YouTube, Twitch, Telegram, etc.).</span></p></li><li><p><span>Experience in influencer sourcing, vetting, segmentation, and database management.</span></p></li><li><p><span>Knowledge of campaign management lifecycle (briefing, negotiation, onboarding, execution, reporting).</span></p></li><li><p><span>Experience with performance tracking and analytics (reach, impressions, engagement, CTR, CPA, ROI).</span></p></li><li><p><span>Ability to work with tracking tools (UTM, promo codes, affiliate links, tracking platforms). Experience in negotiating contracts, budgets, and collaboration terms with external partners. </span></p></li><li><p><span>Understanding of content production workflows and basic content evaluation skills.</span></p></li><li><p><span>Familiarity with CRM systems, influencer platforms, or marketing automation tools.</span></p></li><li><p><span>Basic understanding of compliance requirements for marketing communications (especially important in regulated industries like iGaming).</span></p></li><li><p><span>Strong data analysis skills (Excel / Google Sheets, dashboards, reporting tools).</span></p></li><li><p><span>Ability to interpret marketing performance data and translate it into actionable insights.</span></p></li><li><p><span>English proficiency (written and spoken) for international influencer communication and negotiations.</span><br></p></li></ul><h3><strong>We care about you:</strong></h3><p><strong>Vacation:</strong> Reset. Recharge. Come back stronger.</p><p><strong>Sick Leave Allowance: </strong>Health is power. We designed the system to support you.</p><p><strong>Benefits Model: </strong>Your budget, your rules – spend it where it counts. Day one, it’s yours. No waiting, no barriers.</p><p><strong>Training Balance:</strong> Learn fast. Grow faster. Upskill, stay ahead, and keep your edge sharp.</p><p><strong>Team Building: </strong>Stronger together. We connect, compete, and celebrate – great teams don’t happen by accident.</p><p><strong>Generation Program</strong>: Focused on boosting the potential of children within our families.</p><p><strong>Work &amp; Fun Balance: </strong>Driven at work, alive beyond it. Events, surprises, and shared moments keep our spirit high and our energy unstoppable.<br></p><ul><li><p></p></li></ul><p>Taking care of our people is an integral part of<strong> Parimatch </strong>shared values, ensuring a supportive and positive workplace culture.</p><p><strong><br></strong></p>