Head of User Acquisition
- Role
- Marketing
- Experience
- C-Level
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No BS summary
Senior user acquisition leader for a crypto wallet, with hands-on paid acquisition experience in crypto/trading/iGaming or similar restricted-platform products. Must have managed multi-million USD annual budgets, built UA from scratch, and be strong in cohort/LTV analysis and MMP attribution setups.
Required skills
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Contact Us Back to Jobs Copy Link ## Head of User Acquisition Wallet Marketing & Communications · Senior
What you'll do
- Own the paid acquisition strategy and budget across ad platforms, mobile and crypto ad networks, affiliate and CPA.
- Select, onboard, and manage agencies and contractors; set the brief, quality bar, and commercial terms; replace underperforming partners.
- Define product promotions and incentives for advertising, including offer, segment, and market; work with the product team to ship them and measure lift.
- Own CAC, ROAS, cost per funded account, retention, and LTV by channel and market.
- Own attribution setup and the reporting layer.
- Make budget decisions from data rather than intuition.
- Define events and metrics that need tracking, set requirements for analysts, and run structured experiments to prove channel incrementality.
- Build and lead local market managers who own their regions and local communities.
- Maintain buying capacity under crypto ad restrictions, including certifications, approved accounts, geo policy differences, and resilient channel mix.
What they require
- Hands-on experience acquiring users for crypto, trading, iGaming, or similar products, including buying under platform restrictions where standard fintech playbooks do not apply.
- Managed multi-million USD annual paid budgets, accountable for outcomes and not only spend.
- Built acquisition from scratch rather than inherited a running machine.
- Personally opened ad accounts, negotiated and signed vendor contracts, set up payment flows, and stood up tracking and reporting where none existed.
- Comfortable working through legal, finance, and compliance instead of waiting for a working setup.
- Serious about data; knows what is needed to make a call and can specify it precisely for the analytics team.
- Fluent with cohort and LTV analysis and MMP / attribution setups.
- Can show a decision made against own intuition because the data said otherwise.
- Existing network of agencies and contractors that buy effectively for fintech and crypto.
- Can stand up acquisition capacity in weeks, not quarters.
- Track record of 360 ownership: defined the offer, ran acquisition, and owned the analytics behind it.
- Performance / UA background in fintech: investment or trading platforms, neobanks, cards.
- Led distributed or local teams across markets.
Benefits
- Business growing at an exponential scale.
- Non-bureaucratic management focused on results.
- Regular performance reviews.
- Remote setup with access to hubs in Dubai, Yerevan, London and Belgrade.
- Compensation for medical expenses.
- Provision of necessary equipment.
- Access to advanced AI models via mira.tg.
- 20 working days of paid vacation annually.
- 11 days off per year.
- 14 days of paid sick leave.
- Access to internal conferences, English courses and corporate events.
Wallet in Telegram is a digital asset solution natively embedded into Telegram’s interface, offering Crypto Wallet and TON Wallet experiences. Backed by The Open Platform, it gained 100M+ user accounts in 2024 and aims to reach Telegram’s 1BN+ users.