Head of Product Marketing
- Role
- Marketing
- Experience
- C-Level
- Employment
- Full-time
- Company size
- Mid-size
Open to LT only. Set where you work from to check your eligibility.
No BS summary
Product marketing leader for Hostinger Mail, owning end-to-end product and growth marketing for an international SaaS/digital subscription product. Must have experience scaling products globally, leading marketing teams, performance metrics, positioning, and daily AI use. Lithuania-based remote role.
Head of Mail Marketing
Join Hostinger, and we’ll grow fast! 🚀
We’re shaping the future of online success — powered by AI and driven by people. With 900+ talented professionals and over 4 million clients in 150 countries, we help creators and entrepreneurs bring their ideas to life faster and easier than ever before.
Our mission: To provide tools that help individuals and small businesses succeed online faster and easier.
Our culture: Guided by 10 company principles
Our formula for success: Customer obsession, innovative products, and talented teams.
Your role at Hostinger
We see Hostinger Mail product as one of Hostinger's biggest future growth levers. It's not another inbox, it's business email rebuilt around AI and ready for AI agents. Millions of small businesses still run on email, and the company that reinvents it for the AI era wins a massive market. We intend to be that company.
As Head of Mail Product Marketing, you will fully own the commercial side of this business, from strategy to execution to final numbers. You'll act as the CMO of Hostinger Mail: decide which customer segments and markets to go after and how to position against established email providers, build the go-to-market, set growth targets, and deliver them.
Do you have a proven track record of building and scaling a product's marketing end to end? We'd love to hear your story.
Curious to learn more? Connect with your team: Domantas Gudeliauskas.
Your day-to-day
- Act as the CMO of Hostinger Mail: own the full marketing strategy and its results, including new billings, new users, other acquisition metrics, and return on investments, balancing customer value with company objectives.
- Define positioning and messaging for Hostinger Mail.
- Build and own the global go-to-market strategy: channel mix, growth targets, launch plans, and pricing input.
- Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.
- Prioritize marketing opportunities based on customer insights, business impact, and feasibility.
- Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.
- Partner with Product to shape the roadmap: bring market and customer insight into what gets built, and co-own major launches.
- Build and lead the cross-functional Mail marketing team as the business scales: hiring, developing, and setting the bar for high performance.
- Monitor emerging trends in AI, email, and productivity software, and translate them into growth opportunities.
- Present results and plans to company leadership, backed by clear numbers: customer acquisition cost, customer lifetime value, and payback period.
Your skills and experience
- Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.
- Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.
- Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.
- Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.
- Deep command of performance marketing metrics and unit economics, and how to move them.
- Experience building and leading high-performing marketing teams.
- Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.
- High attention to detail, including precise and effective written and verbal communication.
- Entrepreneurial mindset and can-do attitude.
Benefits for you
🚀 360 Growth: We provide limitless learning opportunities: access to platforms like Reforge and Coach Hub, global conferences, physical and digital libraries, feedback culture, and mentoring through TesoXchange. Advance your career with internal mobility and grow with a team eager to share knowledge and support your success.
🎯 Freedom & responsibility: Work on your terms: from modern offices in Kaunas and Vilnius, the comfort of home, or anywhere in the world. Enjoy flexibility in managing your schedule and bring your ideas to life in a fast-paced, dynamic environment.
💪Wellness simplified: Your health comes first with insurance from Day 1, gym memberships, recharge leave, Headspace subscriptions, and regular health checks. Join our wellbeing-dedicated events, sports, arts, and hobby clubs, or simply enjoy the balance of a lifestyle that prioritizes wellness.
🎉 Work hard – play hard: Celebrate your achievements with company events like Summerfest & Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations. Enjoy access to the Žalgiris Arena VIP Lounge and celebrate life’s big moments with milestone gifts for weddings, new parenthood, and graduations.
Compensation
- Gross salary from 7500 EUR/month
We’re always looking for experienced talent to raise the bar. If you’re excited about the role but the listed salary range doesn’t align with your expectations, we still encourage you to apply - we’re open to adjusting compensation based on the impact and value you bring.
Get ready to take your personal and professional growth to new heights! Join Hostinger today and be part of our journey 🚀
Three. Two. Onboard
What you'll do
- Act as the CMO of Hostinger Mail and own the full marketing strategy and results, including new billings, new users, acquisition metrics, and return on investments.
- Define positioning and messaging for Hostinger Mail.
- Build and own the global go-to-market strategy, including channel mix, growth targets, launch plans, and pricing input.
- Design the growth engine across paid, organic, influencer, affiliate, and product-led channels.
- Prioritize marketing opportunities based on customer insights, business impact, and feasibility.
- Drive fast experimentation, validate assumptions through data, and make informed marketing decisions.
- Partner with Product to shape the roadmap by bringing market and customer insight into what gets built and co-owning major launches.
- Build and lead the cross-functional Mail marketing team as the business scales, including hiring, developing, and setting the bar for high performance.
- Monitor emerging trends in AI, email, and productivity software and translate them into growth opportunities.
- Present results and plans to company leadership backed by clear numbers, including customer acquisition cost, customer lifetime value, and payback period.
What they require
- Extensive experience in product and growth marketing, including several years owning marketing for a product or business unit end to end.
- Proven track record of scaling a digital subscription or SaaS product internationally, with the numbers to show for it.
- Experience operating at a strategic level: setting direction, defending it to leadership, and being accountable for the outcome, not just executing someone else's plan.
- Strong skills in positioning and messaging, ideally in a competitive category where you had to win against much bigger players.
- Deep command of performance marketing metrics and unit economics, and how to move them.
- Experience building and leading high-performing marketing teams.
- Genuine fluency with AI: you use it daily in your own work and understand how AI-first products are marketed differently.
- High attention to detail, including precise and effective written and verbal communication.
- Entrepreneurial mindset and can-do attitude.
Benefits
- Access to learning platforms like Reforge and Coach Hub.
- Global conferences.
- Physical and digital libraries.
- Feedback culture.
- Mentoring through TesoXchange.
- Internal mobility.
- Knowledge sharing and team support.
- Work from modern offices in Kaunas and Vilnius, from home, or anywhere in the world.
- Flexible schedule management.
- Opportunity to bring ideas to life in a fast-paced, dynamic environment.
- Health insurance from Day 1.
- Gym memberships.
- Recharge leave.
- Headspace subscriptions.
- Regular health checks.
- Wellbeing-dedicated events.
- Sports, arts, and hobby clubs.
- Company events including Summerfest, Winterfest, Town Hall, Meet the Client initiatives, team-buildings, and workations.
- Access to the Žalgiris Arena VIP Lounge.
- Milestone gifts for weddings, new parenthood, and graduations.
Hostinger is an AI-first company for building and running online businesses, offering web and email hosting, domain registration, and AI-powered tools like Website Builder, Agentic Mail, and Hostinger AI Agents.