Head of Performance Marketing

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Head of Performance Marketing

Lead the team and the agent to grow client metrics on Meta at scale, and encode your media-buying playbook into the agent’s workflows and rules. Remote · US / EMEA overlap Full-time Up to $15K/month (base + bonus) Apply for this role

We’re building AI agents for performance marketing

Plurio is the AI agent for media buying teams running $300K–$15M/month on Google, Meta, and TikTok. It connects to your internal backend data and your ad accounts, automates analysis and optimization, saves 50% of time, and boosts ROAS by 10–30%. subscriptions • apps • fintech • healthcare • edtech • real estate • consumer services FUNNELS mobile • web • web-to-web • web-to-app • app-to-app TRAITS long sales cycles • LTV • recurring revenue

Plurio transforms how media buying teams work:

From manually analyzing dashboards → to the AI agent doing deep data research in minutes. From manually adjusting budget → to the agent suggesting optimal split at channel, campaign, and ad-set level. From manually killing / scaling / relaunching creatives → to agents autonomously performing those actions in ad platforms, based on full-funnel data. From decisions made with gut feeling → to agents optimizing automation rules with historical data and ML models. Our agents already run $500M+/year in ad spend (see this inside a $20M+/year UA team). Since our public release in March, our customer base has grown 4× in 10–12 weeks. Our goal – and the mission we'd build together – is the autonomous user acquisition factory that runs 10× better than anything that came before, growing budgets under management to $30B/year.

The role

You'll lead the team and the agent and will be responsible for growing client metrics. You drive that through two parts:

The agent itself

You improve and train the agent. You shape the methodology behind it – how it reads data, how it analyzes signals, how it automates decisions and actions, how it weighs the parameters. You build your media buying logic into the agent's workflows and rules. You stay at the forefront, collecting best practices and building them into the agent's automation and analysis. They come from your own experience, from what works across our client portfolio, and from what you find in the market. You adapt them for the agent and for clients across verticals. You improve the agent cycle by cycle – with the product team and the AI marketing engineers.

The client portfolio

Each client runs Meta with Plurio in one of two ways: The client's team runs the agent. You onboard them. You improve and control the workflows, rules, and processes inside the agent so they grow client metrics. You communicate directly with their Heads of User Acquisition, CMOs, and performance marketing leads – training them, walking through cases, finding new jobs for the agent. We run the client's Meta Ads end-to-end. The client hands us the channel. You, the agent, and the AI marketing engineers become their Meta team. You decide the logic and mechanics, with the agent as your execution layer.

Who we’re looking for

We're looking for our partner – a Head of Performance Marketing with experience running Meta at scale, ready to encode that work into the agent.

Must-have

• Managed $1M+/month in Meta ad spend. You drove strategy, structure, testing approaches, automation, and team hiring – both hands-on and through your team. You understand how Meta works from the inside: signals, auctions, account structure, optimization logic.
• Managed a buying team of 3-4 people minimum – media buyers, analysts, creative producers. You walked through the logic and mechanics with your team and defended decisions at the CMO level.
• Worked with the automation layer. You've built it in-house or integrated external services. You understand what's underneath: CPA thresholds, scale-or-kill rules, decision logic.
• Fluent across consumer funnels – mobile, web, web-to-app, app-to-app. You know how conversion windows, attribution delays, and revenue tracking differ across these setups.
• Creative factory for Meta – analysis, testing mechanics, and generation. You've built or co-built this layer.
• Strong English. Confident speaking and writing with English-speaking clients.

What you’ll get

• You join a team that runs on agents. Every function – engineering, sales, ops, customer projects – works through them in a shared workspace (see how we work as an AI-native team). We walk you through how to use and build them day-to-day, and how to put your expertise inside. Then you carry that shift to your clients.
• Direct work with founders and leadership team. Kirill Kasimskiy and Seva Ustinov: built and scaled a performance marketing agency to 100+ people, then a full-funnel marketing analytics platform, then rebuilt their own team around AI agents.
• Your methodology shapes the segment. What you encode into the agent – that's how Plurio's clients run Meta. Over time, that's how the segment thinks about Meta under AI.
• Compensation: up to $15K/month – base plus performance bonus.

How to apply

Application. Fill in the form with your social media links and contacts. We'll get back to you with the next steps. Interview with the leadership team. Offer.

Learn more about Plurio

• Watch a five-minute demo of Plurio
• See how this looks inside a $20M+/year UA team
• See how we work as an AI-native team