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new startup (healthcare)

Head of Marketing

RemotePoland only
Published
Role
Marketing
Experience
C-Level
Employment
Contract
Company size
Startup
PLN 15k+/mo
Check eligibility

Open to PL only. Set where you work from to check your eligibility.

No BS summary

Hands-on Head of Marketing builder for an early-stage healthcare startup. Needs 5+ years digital marketing, 2+ years growth/leadership, full-funnel strategy, performance marketing (Google, Meta, email), and analytics. Must be fluent in Polish and English. Experience in healthtech is a strong plus.

Core skills

growth marketingperformance marketingbrand building

Required skills

digital marketingfull-funnel marketingacquisition funnelsmarketing automationcontent marketingcommunication strategydata-driven growthexperimentationA/B testinganalyticstracking toolsCRMsegmentationlifecycle communicationGoogle AdsMeta Adsemail marketingremarketingpaid socialGA4Google Tag ManagerLooker StudioBigQuery

Optional skills

healthtechhealthcarewellnessmedtechdigital healthpatient-facing healthcare productscardio-metabolic healthobesity

Required languages

Polish FluentEnglish Fluent

What you'll do

  • Co-creating the company, product and go-to-market strategy together with the founding team
  • Defining the brand positioning, communication strategy and market narrative for a cardio-metabolic health company
  • Designing and executing a full-funnel marketing strategy covering awareness, acquisition, conversion, retention and patient engagement
  • Building and optimizing acquisition funnels across Google, Meta, e-mail, remarketing and other relevant digital channels
  • Developing marketing automation processes that support patient education, onboarding, activation, reactivation and long-term engagement
  • Creating a data-driven growth model based on key metrics such as CAC, LTV, ROI, conversion rate, retention, churn and activation
  • Building a multi-channel content and communication ecosystem across video, social media, expert content, blog, e-mail, paid ads and landing pages
  • Translating complex cardio-metabolic topics into clear, trustworthy and engaging communication for patients and business partners
  • Developing educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, cardiovascular risk and metabolic health
  • Building credibility through expert-led content, medical authorities, partnerships and PR activities
  • Designing and testing messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing
  • Working closely with medical, product, sales and operations teams to align marketing with product experience and patient needs
  • Recruiting and leading a high-performing marketing team across performance, content, creative, analytics and partnerships
  • Managing external partners, agencies, creators, experts and media relationships when needed
  • Ensuring that all marketing activities comply with healthcare advertising, data protection, and medical communication standards in Poland and the EU

What they require

  • At least 5+ years of experience in digital marketing, including at least 2+ years in a hands-on growth and at least 2+ years in marketing leadership role
  • Proven experience in building and scaling growth campaigns with measurable business impact
  • Strong understanding of full-funnel marketing: awareness, acquisition, conversion, retention and customer/patient engagement
  • Hands-on experience with performance marketing across channels such as Google, Meta, e-mail, remarketing and paid social
  • Ability to design and execute 360° marketing strategies covering performance, content, brand, analytics, automation and growth
  • Strong analytical mindset and ability to make decisions based on metrics such as CAC, LTV, ROI, CPA, conversion, retention and churn
  • Experience with marketing automation, CRM, segmentation and lifecycle communication
  • Practical knowledge of analytics and tracking tools such as GA4, Google Tag Manager, Looker Studio, BigQuery or similar solutions
  • Ability to build clear positioning and communication around complex or expert-driven products
  • Strong content and messaging skills - you know how to turn complex topics into simple, credible and compelling communication
  • Readiness to build from scratch, operate with high ownership and combine strategy with hands-on execution
  • Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity
  • Fluent Polish and English, both spoken and written

Benefits

  • Opportunity to co-create and lead marketing for a healthcare startup from day one
  • Real influence over company positioning, go-to-market strategy and growth model
  • Chance to build a brand in one of the most important areas of modern healthcare
  • High autonomy and ownership across strategy, execution, team building and marketing budget
  • Bonus scheme based on measurable growth, revenue and marketing performance targets
  • Potential equity package in the company you help build, subject to the agreed cooperation terms
  • Support from an experienced startup studio and capital group
  • Access to healthcare experts, startup-building know-how and industry partners
  • Fast decision-making, short feedback loops and tangible impact

new startup (healthcare)

We are building a new healthcare company focused on cardio-metabolic health — one of the most important and underserved areas in modern medicine, covering prevention, diagnostics, lifestyle change, long-term care and patient engagement. We are starting from zero and looking for a Head of Marketing to design and drive our growth engine from day one.

HealthcareStartup

Details

EngagementC2C only
PLN 15k+/mo