Head of Marketing
- Role
- Marketing
- Experience
- C-Level
- Employment
- Full-time
Open to AU, GB only. Set where you work from to check your eligibility.
No BS summary
Marketing leader for Australia, defining strategy and P&L from launch to scale. Requires 10-15+ years in senior marketing roles with deep Australian market knowledge, experience launching financial products in AU, and proven ability to partner with GMs and remote HQ teams. Must be a hands-on crypto user with analytical skills.
Core skills
Required skills
Optional skills
Required languages
Driving the next generation of wealth.
Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors.
But technology alone doesn’t drive progress. People do.
We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics.
What makes Nexo different?
We shape industry trends. We rethink how wealth works and build solutions that reflect that belief.
That requires a certain kind of person.
You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving.
This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.
Official website: nexo.com
Your rol e:
- Own the AU Marketing P&L: Define and lead the marketing strategy for Australia from launch through scale. Set the priorities, the budget, and the measurement frame for the market.
- Partner with the AU General Manager: Work closely with Nexo's Australia GM to align marketing with broader market strategy, regulatory milestones, and commercial priorities. You'll be the marketing voice in AU leadership decisions.
- Bridge with HQ: Act as the strategic interface between Australia and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams. Translate global capability into local impact and surface AU insight back to HQ.
- Market Intelligence & Channel Mapping: Maintain a live overview of Australia's crypto, fintech, and wealth landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
- HNWI Acquisition: Develop personas, targeting strategies, and localized messaging that resonate with Australia's high-net-worth and mass-affluent investors. Identify premium channels and moments to engage them effectively.
- Customer Experience Optimization: Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
- Data-Driven Insights: Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
- Brand Voice: Adapt value propositions and messaging to Australia, ensuring that all communications feel native and culturally relevant.
- Brand Reputation & Risk Monitoring: Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.
- Build the Team: Define the AU marketing org and hire as the market scales — starting lean, scaling deliberately as traction is proven.
Key Metrics (KPIs):
- Funded accounts in Australia, including HNWI share.
- Customer LTV and LTV/CAC payback for AU cohorts.
- Market penetration: Nexo funded accounts as a percentage of the active AU crypto investor base.
What makes you stand out:
- 10-15+ years in senior marketing roles, with deep knowledge of the Australian market.
- Proven ability to operate as a sole marketing lead in a market — comfortable owning strategy and rolling up sleeves to execute.
- Strong experience launching or scaling a financial product in Australia, ideally in crypto, fintech, wealth management, or trading.
- Proven track record of partnering effectively with country-level GMs and remote HQ marketing functions across time zones.
- Proven track record leveraging sporting sponsorships and in-person events to drive commercial outcomes.
- Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
- Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
- Strong stakeholder management — able to align global and local priorities effectively across multiple time zones.
- Bias for action, structured thinking, and high editorial standards.
- Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators.
- Demonstrated ability to build and mentor a local team once traction is proven.
Nexo benefits:
- Competitive compensation with performance bonus.
- Hybrid work.
- Dedicated learning budget.
- Regular team events.
What you'll do
- Define and lead the marketing strategy for Australia from launch through scale.
- Set the priorities, the budget, and the measurement frame for the market.
- Work closely with Nexo's Australia GM to align marketing with broader market strategy, regulatory milestones, and commercial priorities.
- Be the marketing voice in AU leadership decisions.
- Act as the strategic interface between Australia and central Paid, Partnerships, Creative, Web/SEO, Lifecycle, and Analytics teams.
- Translate global capability into local impact and surface AU insight back to HQ.
- Maintain a live overview of Australia's crypto, fintech, and wealth landscape — including publishers, influencer ecosystems, affiliates, events, and regional ad platforms.
- Develop personas, targeting strategies, and localized messaging that resonate with Australia's high-net-worth and mass-affluent investors.
- Identify premium channels and moments to engage them effectively.
- Audit key customer touchpoints (landing pages, onboarding flows, help center, FAQs) and collaborate with central teams to prioritize improvements and localization.
- Translate findings into clear, actionable briefs and test hypotheses to improve funnel performance and growth efficiency.
- Adapt value propositions and messaging to Australia, ensuring that all communications feel native and culturally relevant.
- Track brand mentions, community sentiment, and potential risks, proposing timely responses or mitigations.
- Define the AU marketing org and hire as the market scales — starting lean, scaling deliberately as traction is proven.
- Act as the local bridge to central Paid, Partnerships, Creative, Web/SEO, Lifecycle, Analytics, and Product teams. Ensuring they have the context to ship the right thing, first time.
- Build and maintain a live view of the United Kingdom landscape: high‑traffic crypto/finance publishers, creator/influencer ecosystems, affiliates, events, communities, OOH opportunities, and regional ad platforms.
- Define and refine HNWI personas, targeting hypotheses, and messaging angles that resonate locally. Identify premium media and moments that HNWIs in the UK actually consume.
- Identify gaps in landing pages, FAQs, help center, and onboarding flows specific to the United Kingdom. Provide concise briefs and QA localized assets before launch.
- Convert insights into actionable briefs and hypotheses to improve growth performance and local funnel conversion. Central growth executes; you track learnings, synthesize results, and recommend next moves.
- Adapt product names, value propositions, and tone to native English so our site, app, emails, and ads read as if written locally. Maintain a living style, glossary, and “do/don’t say” list, especially for crypto terms that differ by market.
- Monitor brand mentions, community chatter, and emerging risks; flag issues early with suggested responses or mitigations.
What they require
- 10-15+ years in senior marketing roles, with deep knowledge of the Australian market.
- Proven ability to operate as a sole marketing lead in a market — comfortable owning strategy and rolling up sleeves to execute.
- Strong experience launching or scaling a financial product in Australia, ideally in crypto, fintech, wealth management, or trading.
- Proven track record of partnering effectively with country-level GMs and remote HQ marketing functions across time zones.
- Proven track record leveraging sporting sponsorships and in-person events to drive commercial outcomes.
- Hands-on crypto user with strong understanding of local crypto culture, media, and terminology.
- Analytical mindset — skilled in turning complex data into actionable insights; experience with GA4, MMPs, and competitive intelligence tools.
- Strong stakeholder management — able to align global and local priorities effectively across multiple time zones.
- Bias for action, structured thinking, and high editorial standards.
- Experience in fintech or crypto scale-ups, with an existing network of relevant partners, publishers, and creators.
- Demonstrated ability to build and mentor a local team once traction is proven.
- 7-12+ years as a senior growth or marketing generalist with strong local market fluency; you’ve owned positioning, messaging, and channel strategy - even if others pressed the buttons.
- Crypto user (hands‑on with wallets, exchanges, earning products) and deep familiarity with local crypto culture, media, and terminology.
- Exceptional writing quality and strong English.
- Analytical rigor: you turn messy signals into crisp recommendations and test briefs; comfortable with GA4, attribution/MMP dashboards, and competitive/traffic tools.
- Excellent stakeholder management: you enable central operators to execute faster and smarter.
Benefits
- Competitive compensation with performance bonus.
- Hybrid work.
- Dedicated learning budget.
- Regular team events.
- Comprehensive health & wellness perks.
Digital assets are redefining how wealth is created, used, and transferred. Since 2018 at Nexo, we have been building the future model of financial wealth - dynamic, accessible, and designed for a new generation of forward-thinking investors. But technology alone doesn’t drive progress. People do. We are a team of builders, strategists, analysts, creatives, and operators united by a shared mindset: advancement. We move fast, think long term, and take ownership. We challenge ideas, not people. We value clarity over noise and impact over optics. What makes Nexo different? We shape industry trends. We rethink how wealth works and build solutions that reflect that belief. That requires a certain kind of person. You will thrive here when you think independently and act decisively, take ownership without waiting for permission, and care deeply about quality, long-term value, and disciplined execution. The people who succeed at Nexo bring analytical depth, sound judgment, and resilience - but also curiosity and the drive to keep improving. This is an environment for people who want to lead, create, and elevate what already exists. If building what’s next excites you, you’ll feel at home at Nexo.