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Bankrate

Head of AI Search & Organic Growth

RemoteUnited States only· Prefers United States
Published
Role
Marketing
Experience
C-Level
$230k–$350k/yr
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Open to US only · Prefers United States. Set where you work from to check your eligibility.

The listing prefers candidates in United States.

No BS summary

Head-level organic growth leader for Bankrate, owning AI search/AEO/GEO, SEO, content, and organic revenue. Must have 4+ years leading teams, deep answer-engine/LLM citation expertise, and be able to work Eastern Standard Time hours from the United States.

Core skills

AEOGEOSEO

Required skills

LLM citation optimizationAI workflowsAgentic workflows

What you'll do

  • Own the organic system as the highest-quality, lowest-cost, most durable source of qualified demand into the rate marketplace and defend the discovery surface as AI disintermediates search.
  • Be accountable for demand delivered into the engine and the revenue that converts from it, not traffic or rankings in the abstract.
  • Define and drive Bankrate's strategy for visibility in AI-generated answers and LLM citations.
  • Build frameworks and playbooks for AI search/AEO/GEO.
  • Stay ahead of AI Overviews, ChatGPT, Claude, and Gemini.
  • Structure Bankrate's content and entity presence to be cited as authoritative wherever consumers ask financial questions.
  • Partner with Brand on the citation loop, including PR, earned, and organic social inputs to off-site authority and social signals.
  • Maintain traditional search strength and the revenue it still drives while unifying it with AEO/GEO.
  • Own content strategy and production so content is built to be cited and to convert in a regulated category.
  • Own revenue and contribution from organic, measured on the same LTV/CAC and incrementality basis as paid.
  • Report rankings, share of voice, and AI citation rate as leading indicators against revenue.
  • Build and develop a high-performing team across AEO/GEO, SEO, and content.
  • Run the function on AI and agentic workflows to produce, optimize, and scale work faster.
  • Set the standard for how the team works with AI and agentic tools.

What they require

  • 4+ years leading teams.
  • You've built and scaled organic search functions end-to-end, not managed channels in isolation.
  • Genuine command of how answer engines work and how content gets cited by LLMs.
  • You're ahead of the curve, not catching up.
  • Accountable for revenue or contribution from organic, not just traffic, with results to prove it.
  • You build AI and agentic workflows into how your teams work, and move fast in a landscape changing under you.
  • Energized by defining a new discipline inside an established org; you bring structure where there's ambiguity.
  • You articulate strategy and tradeoffs clearly to the CMO and senior leadership.
  • Must be able to work Eastern Standard Time hours.

Benefits

  • Target bonus included in the Total Cash Compensation Range.
  • Equity offered separately from the Total Cash Compensation Range.
  • Health Insurance Coverage (medical, dental, and vision).
  • Life Insurance.
  • Short and Long-Term Disability Insurance.
  • Flexible Spending Accounts.
  • Holiday Pay.
  • 401(k) with match.
  • Employee Assistance Program.
  • Paid Parental Bonding Benefit Program.
  • Flexible Paid Time Off (PTO).
  • Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Bankrate helps consumers compare options and make confident financial choices across mortgages, credit cards, savings, and more. Its rate data is used by the Federal Reserve and major publishers and policymakers nationwide.

Details

Apply routeGreenhouse
$230k–$350k/yr