Growth Marketing Manager (GHL Automation)

Position: GROWTH MARKETING MANAGER Salary range : ~$1,700-2,000 AUD/mo (The final amount will be at the client's discretion based on the candidate’s skills and experience) Working Hours: Full-time, AU business hours TBD Work set-up: 100% Remote work under Independent Contractor Agreement Holidays : AU Holidays Target Start Date: ASAP About the Company This financial services firm operates as a dedicated lending partner, helping individuals and small businesses navigate the complex landscape of borrowing. Their primary offerings span a broad spectrum of solutions, including residential home loans, commercial financing, and asset-based lending for vehicles, trucks, and specialized equipment. By maintaining partnerships with a wide network of major banks and established lenders, the organization is able to source competitive loan products tailored to meet diverse financial objectives, from purchasing property to consolidating debt. Role Overview As a Growth Marketing Manager , you will take full ownership of an end-to-end digital lead-generation and sales-nurturing engine. In this role, you will bridge performance marketing, landing page conversion, and sales CRM automation to move prospects seamlessly from initial ad interaction to booked appointments and closed applications. The ideal candidate is a hands-on growth strategist focused on bottom-line business outcomes rather than simple top-of-funnel impression metrics. Responsibilities: Lead Generation & Paid Media Plan, execute, and continually optimize paid search and social campaigns across Google Ads and Meta Ads Manager to generate a consistent pipeline of high-intent leads. Manage ad budgets with a strict focus on cost-per-lead (CPL), down-funnel acquisition costs, and commercial return on investment (ROI). Conduct structured A/B testing across ad creatives, messaging, offers, keyword targeting, and retargeting pools. Track and refine campaigns based on lead quality and settled conversion metrics rather than volume alone. CRM, Funnels & Marketing Automation Serve as the primary technical owner of GoHighLevel (GHL) to design, build, and optimize sales funnels, pipelines, and trigger-based workflows. Architect automated, instant lead-response and appointment-booking workflows to drastically reduce manual effort and improve speed-to-lead. Maintain accurate lead categorization, CRM data integrity, and real-time pipeline visibility for the sales team. Landing Page & Conversion Rate Optimization (CRO) Build and maintain high-converting, mobile-responsive landing pages tailored to targeted financial services campaigns. Analyze visitor behavior, call-to-action placement, and sign-up forms to run systematic CRO tests that maximize conversion efficiency. Ensure tight strategic alignment between paid media positioning, landing page messaging, and customer user journeys. Email & SMS Lifecycle Nurturing Design automated multi-touchpoint email and SMS nurture sequences targeting new, warm, and longer-term prospects. Develop database re-engagement campaigns and segment contacts based on customer financial needs and funnel stage. Test send timing, copy, and offer structures to systematically increase appointment-booking rates. Content Planning & Video Editing Repurpose high-value expert insights, client FAQs, and market updates into short-form content assets across LinkedIn, Facebook, Instagram, YouTube, and TikTok. Perform basic, clean video editing using tools like CapCut to create engaging digital marketing assets. Align organic content distribution with active paid advertising campaigns to build trust and brand authority. Analytics, KPI Tracking & Reporting Build and maintain comprehensive performance dashboards tracking KPIs including Cost Per Qualified Lead, Lead-to-Appointment Conversion, and Cost Per Settled Deal. Analyze complete acquisition funnel performance to isolate drop-off points, eliminate friction, and improve sales alignment. Provide clear, actionable performance reports to executive leadership on marketing spend, efficiency, and revenue impact. Requirements Qualifications (Must Have) Experience: Proven track record in a hands-on Performance Marketing, Growth Marketing, or Lead Generation role executing full-funnel strategies. Paid Media Expertise: Advanced expertise in managing and optimizing paid acquisition campaigns within Google Ads and Meta Ads Manager. CRM Mastery: Practical experience building workflows, automation rules, pipelines, and funnels inside GoHighLevel (GHL). Conversion Optimization: Strong foundational understanding of landing page design, copywriting, user psychology, and CRO principles. Analytics & Tools: Hands-on proficiency with Google Analytics (GA4), Google Tag Manager (GTM), Meta Business Suite, and performance reporting platforms. AI & Modern Workflow: Experience utilizing AI tools (e.g., ChatGPT) to streamline copywriting, strategy ideation, and marketing output. Communication: Exceptional written English and persuasive marketing copywriting skills. Preferred Skills (Nice to Have) Direct experience marketing within the mortgage broking, lending, personal finance, property, or financial services sectors. Demonstrated experience generating qualified service-business leads within the Australian market. Familiarity with long-cycle nurturing funnels where prospects require ongoing engagement prior to conversion. Practical basic video editing skills using CapCut or similar tools. Experience establishing multi-channel attribution models and custom reporting dashboards.