Growth Marketing Lead

About the Role We're looking for a Growth Marketing Lead to own and scale full-funnel growth strategy across Patiently , our new telehealth brand helping people access FSA-eligible weight loss and wellness care. This is a high-impact individual contributor role where you'll be hands-on in the channels, close to the data, and directly tied to revenue outcomes. This role reports to the Sr. Director of Growth and will work directly with our Chief Digital Health Officer. You'll lead paid media execution while partnering cross-functionally with marketing, product, and business owners to drive new customer acquisition and expansion. As an early and critical hire on the Patiently team, you'll have real ownership over how we grow this business from the ground up. Specific responsibilities Serve as the first growth hire on the Patiently telehealth team — setting the foundation for how we acquire, convert, and retain customers across a brand being built in real time Own paid acquisition strategy and hands-on execution across Meta and Google, & emerging channels, from campaign architecture through daily optimization Drive conversion rate optimization across the full funnel, from ad click to purchase — including landing page creation, A/B testing, and CMS-based builds when needed Build and maintain reporting frameworks across all paid channels, translating performance data into clear, actionable insights for leadership Lead the experimentation roadmap, including hypothesis generation, test design, result interpretation, and scaling what works Develop growth marketing plans that ladder up to revenue objectives and broader organizational goals, with the flexibility to shift focus across paid, organic, lifecycle, or other growth levers depending on where the biggest opportunity is Track and report on lead conversion metrics, channel efficiency, and incrementality to inform budget and strategy decisions What You Bring Minimum of 4+ years of experience in performance marketing, digital media, or growth Deep hands-on expertise across two or more channels, including Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing Fluency in performance marketing fundamentals — LTV:CAC efficiency, incrementality, attribution, and marginal return dynamics — and the ability to apply them in day-to-day execution Comfort with ambiguity, whether that's shifting business objectives, new product launches, or evolving KPIs Strong analytical skills, including experience with Google Analytics and Excel, and the ability to translate data into decisions rather than just reports Experience with CRO, landing page development, or CMS platforms is a plus — we want someone who can build, not just brief Clear communicator who can present complex performance data to non-technical stakeholders without losing the "so what" Self-directed and highly organized, with a track record of operating effectively in fast-paced, remote environments Note for Current Employees: Please use the internal job board in Greenhouse to apply. Applications submitted through this external link will not be tagged as internal. Compensation, Benefits, & Additional Details: Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. Compensation: $95,000 - $135,000 Discretionary Annual Bonus Eligibility: Up to 15% Medical, Dental, Vision, and 401K with a company match Dependent Care, FSA & HSA accounts Paid Parental & Bonding Leave Flexible PTO & office closure on all major holidays Monthly wellness & internet reimbursements Professional development including certification support & leadership coaching Mental Health resources 100% remote within the United States Must be able to work EST hours Candidate Privacy Notice