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Nash

Growth Marketing Lead

RemoteUnited States only
Published
Role
Marketing
Experience
Senior
Employment
Full-time
Company size
Startup
Salary not disclosed
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Open to US only. Set where you work from to check your eligibility.

No BS summary

B2B growth marketing or demand generation lead with 6+ years of experience, ideally in SaaS or enterprise tech. Must have proven ABM and outbound play experience, fluency in GTM stack (enrichment, intent, automation, paid, CRM), and experience building/shipping tools in a code-backed environment. You will build the demand engine for Nash's multi-industry TAM, owning plays, demand, distribution, and lifecycle, working hands-on and scaling the motion.

Core skills

demand generationABMoutbound

Required skills

B2B growth marketingoutbound playsGTM stackenrichmentintentautomationGoogle AdsLinkedInSalesforceClaude Codegit reposAPIsworkflowsSales

Optional skills

SaaSenterprise technology

What you'll do

  • Build the target account lists and the plays that reach them: 1:1 for top accounts, 1:few by vertical or segment, 1:many at scale, in step with Sales and ADR leadership.
  • Learn Nash’s verticals (retail, industrial, grocery, T&L, restaurants, healthcare, field services) so your targeting fits each one, and carry our messaging, positioning, and creative to market
  • Run accounts through the motion in Nash GTM OS, the go-to-market engine we build and ship ourselves: shape the audience, prioritize, route live signals to the right play, and move accounts from cold to engaged.
  • Get each target account to hear Nash across channels on a deliberate cadence, ABM and surround sound: outbound, social, and account-targeted paid (Google Ads, LinkedIn, Meta, and experimental channels) working together, budget owned to pipeline.
  • Own outbound as the spine of the motion: audience, message, sequence, and the signals behind it.
  • Run integrated campaigns off launches, events, and key moments, distribute them across channels, own the automation behind them (conversion, follow-up, nurture), and turn what works into a repeatable play.
  • Drive organic social distribution, and boost the content that performs to your target audiences.
  • Capture and route inbound demand: form fills, landing-page enrollment, and web-visitor and MQA handoff into the right plays.
  • Run lifecycle: nurture, product announcements, expansion, and re-engagement that keep accounts moving.
  • Build the surfaces and flows your plays run on: AI SDR and inbound flows, landing pages, calculators, and self-serve.
  • Own reporting and attribution: what’s working, what’s driving pipeline, and the next move.
  • Build a tight, trust-based partnership with ADR leadership and AEs on pipeline and account priorities.
  • Arm AEs and ADRs with campaign context and live account signals so their outreach lands.
  • Build nurture and follow-up cadences that carries the campaign’s context.
  • Keep the handoff from marketing to Sales clean, with a fast feedback loop on lead and campaign quality.

What they require

  • 6+ years in B2B growth marketing or demand generation, ideally in SaaS or enterprise technology.
  • Proven ABM and outbound plays: you’ve built, run, scaled account-based programs and outbound motions from target list to booked pipeline.
  • Fluent across the GTM stack, from enrichment, intent, and automation to paid (Google Ads, LinkedIn) and the CRM underneath (Salesforce).
  • Experience working in Claude Code (or your LLM of choice) and git repos: you’re using AI to build, version, and ship your own tools in a code-backed environment
  • A builder who works with platforms and their APIs: you’ve shipped workflows and automations across a GTM stack, and you want to go further.
  • You’ve marketed complex B2B or enterprise products, and you get fluent in a new vertical fast.
  • Alignment to Nash culture: high ownership, sharp design, curiosity, candor, and a bias to build and ship fast.
  • A self-starter who operates autonomously and moves programs forward without hand-holding.
  • Deep expertise in outbound, ABM, paid, and the systems underneath, and you can tell leadership what’s working and why.
  • You build strong, proactive partnerships with ADR and Sales.
  • Analytical, and comfortable moving between campaign data and strategy conversations with senior stakeholders.
  • High energy and a get-it-done attitude, with a sense of humor and a taste for the whimsical now and then.

Benefits

  • Early-stage, well-funded startup – directly impact the company and grow your career!
  • Quarterly broader team on-sites to bond with teammates
  • Competitive compensation and opportunity for equity
  • Flexible paid time off
  • Health, dental, and vision insurance

Nash is building the digital logistics infrastructure that powers delivery for some of the world’s largest retailers, tech platforms, and delivery services. Our platform connects merchants, carriers, and customers through unified AI-driven logistics, helping enterprises like Walmart, Woolworths, 7-Eleven, and Coles orchestrate millions of deliveries every month. We’re now expanding our engineering presence in Australia and looking for a Forward Deployed Engineer who can ship code, solve real customer problems, and help shape how Nash scales across APAC.

🇺🇸 United StatesLogisticsStartup
Salary not disclosed