Growth Manager, West Africa
- Role
- Marketing
- Experience
- Mid
- Company size
- Enterprise
Open to Anywhere in Africa. Set where you work from to check your eligibility.
No BS summary
Growth Manager with 5+ years in lifecycle management, must be based in West Africa. Requires expertise in CRM, email marketing, and user segmentation. Strong interest in cryptocurrency is essential.
Required skills
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
\n
Responsibilities
- Lead lifecycle marketing in West Africa; owning activation, retention, reactivation, and churn recovery across the full user funnel.
- Develop strategies that maximise long-term client value through segmentation, personalisation, automated journeys, and optimal product-channel combinations.
- Unlock new user growth through product offering design, user education, and operational campaigns that improve funnel conversion.
- Establish and scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation.
- Drive revenue growth and trading volume uplift through targeted lifecycle interventions, behavioural nudges, incentives, and gamification strategies using internal growth tools.
- Measure, understand, and report on critical growth metrics to stakeholders across the organisation.
- Envision next-phase lifecycle strategy by identifying challenges and opportunities, building innovative solutions, and anticipating user needs.
- Collaborate with regional and central stakeholders to localise and execute global initiatives with cultural and market relevance.
- Monitor competitor activity and local market trends to identify growth opportunities and inform strategy.
Requirements
- A minimum of 5 years of experience in lifecycle management.
- Experience in launching both large-scale and targeted campaigns throughout the user lifecycle.
- Well-versed and skilled in the areas of CRM/lifecycle management and email marketing/automation.
- Experience in user segmentation, customer lifecycle management, and A/B testing.
- Strong analytical capabilities related to user behavior analysis, user retention strategy development in marketing funnels. Expertise in data mining, measurement, and analysis.
- Creative thinking for developing innovative marketing strategies and engaging campaigns.
- Crypto enthusiast or strong interest in cryptocurrency and blockchain products.
- Demonstrate ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets.
\n
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
What you'll do
- Lead lifecycle marketing in West Africa across activation, retention, reactivation, and churn recovery
- Develop segmentation, personalisation, automated journey, and product-channel strategies to maximise client value
- Drive new user growth through product offering design, user education, and operational campaigns
- Scale marketing best practices including A/B testing, CRM/email journeys, and data-driven experimentation
- Drive revenue growth and trading volume through lifecycle interventions, behavioural nudges, incentives, and gamification
- Measure and report critical growth metrics to stakeholders
- Develop next-phase lifecycle strategy by identifying challenges and opportunities
- Collaborate with regional and central stakeholders to localise and execute global initiatives
- Monitor competitor activity and local market trends
What they require
- Minimum 5 years of experience in lifecycle management
- Experience launching large-scale and targeted campaigns throughout the user lifecycle
- Skilled in CRM/lifecycle management and email marketing/automation
- Experience in user segmentation, customer lifecycle management, and A/B testing
- Strong analytical capabilities related to user behavior analysis and retention strategy development in marketing funnels
- Expertise in data mining, measurement, and analysis
- Creative thinking for developing innovative marketing strategies and engaging campaigns
- Crypto enthusiast or strong interest in cryptocurrency and blockchain products
- Ability to prioritize ruthlessly, balancing quick wins with longer-term strategic bets
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement
- Career growth and continuous learning opportunities
- Flat organizational structure
- Autonomy in an innovative environment
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users, serving more than 320 million people in 100+ countries with digital asset products and services across trading, finance, education, research, social good, payments, institutional services, and Web3 features.
What people say about this company
3.5/ 5