Growth Lead

About Packt Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. The Central Growth & GTM Lead owns how events go to market across all of Packt's verticals. Where Growth Leads own GTM within their vertical, this role owns the operating system that sits above and across them: the frameworks, the floor standards, the content engine, and the community layer that compound over time. The core problem this role solves: Packt's event distribution is over-indexed on email and borrowed speaker reach, with no durable owned audience that persists between events. This role builds and runs the infrastructure to change that — a central content layer, a cross-vertical community system, and the attribution scaffolding to make it all measurable. This is a 0→1 build role. The system does not exist yet. The right candidate will design it, own it, and be held accountable for the outcomes. What You'll Do GTM Operating System Own how events go to market end-to-end. This is not campaign execution — it's building and running the system that vertical teams execute within. Define and enforce GTM floor standards across all verticals: positioning, sequencing, channel mix Ensure consistency in how events are launched; eliminate one-off approaches Work with vertical GLs to shape demand before events go live Identify what should scale vs. what should be killed based on performance signals Content Layer (Central Handles) Build and run the central content engine that supports all events and compounds audience over time. Operate central handles (LinkedIn, X, Discord, Circle etc.) as distribution surfaces, not just publishing feeds Turn event themes into ongoing content series — not one-time promotion Create repeatable content formats that build audience between events Build AI-enabled workflows: clip extraction → thread generation → scheduling at 3x traditional output Ensure content feeds pipeline, not just impressions Community Layer (Central System) Build the community structure that sits across events and verticals — making audiences persistent, not ephemeral. Design and operate a two-tier model: open discovery layer (LinkedIn, Discord) + gated continuation layer (post-event cohorts, newsletters) Drive engagement before, during, and after events Ensure community is a source of qualified demand, not just a retention layer Work with GLs to plug vertical events into the central system Attribution & Measurement Make the GTM system measurable in a way that informs decisions, not just reports on the past. Build UTM discipline and traffic attribution across all content and community surfaces Track qualified traffic delivery as the primary C&C success metric — not aggregate Eventbrite conversion Enable comparison across events and verticals (what worked vs. what didn't) Build dashboards for weekly GTM review; surface directional signal, not vanity metrics Cross-functional GTM Partnership This role operates as a strategic peer to Product and vertical PDs — not a downstream execution function. Work directly with Head of Product to shape the GTM system, not just execute it Push back when GTM is treated as a downstream or support function Translate product strategy into executable, measurable GTM plans Chair cross-team GTM reviews; hold GLs and verticals to floor standards Escalate to leadership when standards aren't met or systems are breaking Core Capabilities Startup Experience Candidates must have built growth or marketing systems from 0→1 or scaled them from 1→N within a startup environment, without relying on pre-existing playbooks. Experience limited to execution within mature, structured organizations will not meet this requirement. Community Building and Growth Proven ability to build and scale technical or practitioner-led communities, with a deep understanding of activation, retention, and signal capture — not just topline growth. Strong candidates will demonstrate measurable outcomes such as engagement quality and community-to-commercial conversion. Content Systems Development Ability to design and implement scalable content systems from the ground up. This includes defining strategy as well as building repeatable production workflows. Candidates should demonstrate how they have operationalized content transformation (e.g., long-form to short-form) at scale. Attribution and Analytics Strong foundation in building attribution frameworks, including UTM discipline, dashboards, and source tracking from scratch. Candidates must be comfortable working with imperfect data and applying directional measurement to inform decision-making. Paid Growth and Experimentation Experience running structured paid acquisition experiments with clear attribution and ROI analysis. Candidates should demonstrate judgment in distinguishing when paid channels are effective versus inefficient, and how they have made scale or termination decisions accordingly. Preferred Experience Influencer and Creator Marketing Experience working with creators, including structuring partnerships, revenue-sharing models, and co-marketing initiatives. This is particularly valuable given the importance of creator-led distribution. Developer Relations (DevRel) Background Experience engaging technical audiences directly, with an understanding of practitioner credibility and community dynamics. This enables more authentic and effective audience engagement. B2B Marketing and Events Background in B2B marketing or events, particularly in contexts involving paid, expert-led experiences. This will support faster ramp-up and contribute to future expansion in B2B offerings. Outbound Tooling (e.g., Clay, Apollo) Familiarity with outbound GTM tools and workflows, supporting future expansion into outbound-led growth strategies. Why work at Packt? We recognize how important our people are and acknowledge and support the things that are important to them. We focus on the full team member's experience. We aim to create a positive working environment that supports personal and collective development – where our people can not only grow their skill sets, continuously challenge themselves, and develop their careers, but also work together as a team and with our customers. We try to achieve this by: Ensuring a positive working environment for all team members, supportive of flexible and remote work. Supporting individual development through growth opportunities and internal mobility. Encouraging social collaboration within teams and communities and knowledge-sharing. Fostering a culture that supports a healthy work-life balance. We seek to achieve this by: Providing a broad range of benefits and initiatives. Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. Celebrating success stories and encouraging peer-to-peer recognition. Fostering a culture of self-development. Providing a work environment where the best idea wins, and challenge is encouraged. Benefits You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us. Bonus scheme 25 days’ holiday (plus bank holidays) Flexible hours: choose how, when and where you work Salary Range - INR 135K - 200K fixed pay per month (skills and/or experience dependent) Disclaimer: Packt does not authorize any third-party consultancies, influencers, or agencies to offer employment opportunities on our behalf. We are not involved in any financial transactions with these parties. Our hiring process is managed internally, and all applications should be made through the official procedures outlined in our job listings.