Growth Campaign Manager
- Role
- Marketing
- Experience
- Mid
- Employment
- Full-time
- Company size
- Enterprise
Open to CO only. Set where you work from to check your eligibility.
No BS summary
Growth Campaign Manager for CIS, 3–5 years in Growth or Integrated Marketing. Remote (CIS region) full-time role; requires native Russian and strong English. Needs experience running integrated/GTM campaigns and strong project management with a data-driven mindset.
Required skills
Optional languages
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Responsibilities
- Plan and execute integrated marketing campaigns.
- Coordinate GTM launches across multiple functions.
- Manage campaign timelines and execution.
- Work closely with Community, Product, CRM, Paid and regional teams.
- Localize global campaigns for the local market.
- Monitor campaign performance and recommend optimizations.
- Ensure consistent execution quality across all initiatives.
Requirements
- 3–5 years in Growth or Integrated Marketing.
- Strong project management skills.
- Data-driven mindset.
- Experience managing integrated marketing campaigns.
- Excellent stakeholder management and execution skills.
- Native Russian and strong English communication skills.
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What you'll do
- Plan and execute integrated marketing campaigns.
- Coordinate GTM launches across multiple functions.
- Localize global campaigns for the local market.
- Monitor campaign performance and recommend optimizations.
- Ensure consistent execution quality across all initiatives.
- Plan, execute, and optimize marketing campaigns for user acquisition, retention, and referral programs aligned with regional business objectives
- Develop and manage lifecycle marketing campaigns to maximize user activation, retention, and lifetime value
- Implement strategies based on segmentation, personalization, and automated user journeys
- Analyze campaign data and user behavior to make data-driven decisions and improve campaign performance
- Conduct A/B testing and optimization methodologies to enhance campaign effectiveness
- Collaborate with product, content, and operations teams to ensure campaign alignment and success
- Report KPIs and campaign results and propose continuous improvements
- Stay updated on digital marketing trends, growth hacking techniques, and the crypto ecosystem
What they require
- 3 65 years in Growth or Integrated Marketing.
- Experience managing integrated marketing campaigns.
- Strong project management skills.
- Data-driven mindset.
- Native Russian and strong English communication skills.
- Minimum 3 years of experience in digital marketing, growth, or campaign management roles
- Analytical and data-driven mindset with experience in user behavior analysis and retention strategies
- Proven experience executing lifecycle and acquisition campaigns
- Knowledge of segmentation, automation, A/B testing, and funnel optimization
- Ability to work independently and collaboratively with a strong results orientation
- Genuine interest in cryptocurrencies, blockchain, and fintech
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement
- Opportunities for career growth and continuous learning
- Autonomy in an innovative environment
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users, serving more than 320 million people in 100+ countries with digital asset products and services across trading, finance, education, research, social good, payments, institutional services, and Web3 features.
What people say about this company
3.5/ 5