Google Ads Marketing Manager

We're seeking a talented (UK, UAE Based), AI-forward Google Marketing Manager to develop, implement, and manage our campaigns across Google's ecosystem (Search, Display, YouTube, Performance Max, Demand Gen, etc.). The ideal candidate is already using Google's AI-driven tools day to day like Performance Max, AI Max for Search and the new Gemini-powered ad formats. You'll have a deep understanding of Google's advertising tools, audience targeting, and analytics to drive lead generation, brand awareness, and overall business growth within the UK market, with a strong focus on the aesthetic clinic and B2B sectors that make up the bulk of our client base. This position is remote, offering flexibility and autonomy, and you'll work closely alongside our in-house Meta Ads specialist to keep both channels pulling in the same direction. Key Responsibilities Campaign Development & Execution: Design and execute innovative Google advertising campaigns aligned with business objectives and tailored for the UK audience, structured around our Awareness, Consideration, Conversion funnel model. AI-Driven Campaign Management: Run and optimise Performance Max, AI Max for Search, and Demand Gen campaigns, structuring feeds and account data so Gemini-powered formats (Conversational Discovery Ads, Highlighted Answers, AI-Powered Search) perform properly. Audience Targeting: Conduct thorough audience research to identify and target ideal customer segments within the UK using Google's targeting options, with particular attention to the clinic/aesthetics and B2B manufacturing buyer journeys. Budget Management: Strategically allocate and optimise advertising budgets across Google platforms to maximise lead quality and cost per lead, not just top-line ROAS. Keyword Research & Optimisation: Conduct in-depth keyword research and optimisation for both paid and organic search (SEO) to improve visibility. A/B Testing: Implement rigorous A/B testing methodologies across creative, copy, landing pages, and bidding strategy to continuously improve campaign performance. Data-Driven Analysis: Analyse campaign metrics, extract actionable insights, and optimise strategies based on data from Google Analytics (GA4) and Google Ads. Reporting: Prepare and present clear reports on campaign performance, CPL, funnel conversion rate, lead quality, highlighting successes, challenges, and key learnings in plain language for clinic owners and manufacturing stakeholders. Collaboration: Work closely with cross-functional teams (design, content, sales) and our Meta Ads lead to ensure campaign alignment and seamless execution across every funnel stage. Requirements Qualifications Must currently live and have the right to work in UK or the UAE (no work sponsorships will be offered) Experience: Minimum of 3 years of proven experience in Google advertising, with a demonstrable track record of success within the UK market. Skills: In-depth, current knowledge of Google Ads, Google Analytics (GA4), Search Console, Google Tag Manager, and other relevant Google marketing tools. AI Proficiency: Live, hands-on experience with Google's AI-driven campaign types (Performance Max, AI Max, Demand Gen) and a working understanding of Gemini-powered ad formats. SEO Understanding: Strong understanding of SEO principles and how to integrate them with paid search strategies. Data Analysis: Strong analytical mindset with the ability to interpret and act on data insights. Creativity: Ability to develop highly engaging, conversion-focused ad copy and creative assets that resonate with a UK audience (typically 300–500 characters for lead gen copy). Adaptability: Stay updated on the latest Google platform changes, emerging AI features, and best practices in digital advertising within the UK. Communication: Excellent verbal and written communication skills. Remote Work Proficiency: Self-motivated with the ability to manage time and projects independently in a remote environment. Preferred Qualifications Minimum 3 years in a marketing agency or in-house marketing department Google Ads Certifications. Experience with other social media advertising platforms (e.g., TikTok, Twitter, LinkedIn) Understanding of how all marketing channels (e.g., social media, email marketing) can impact campaign success KPIs Experience with landing page refinement/conversion Medical/Clinic based marketing experience Benefits Compensation and Benefits Competitive salary commensurate with experience, ranging from £27k to £36K PA - subject to a successful probation Comprehensive benefits package: 28 holiday days (excluding Public Holidays) Health insurance Team event away days Flexible working hours Pension contributions Opportunities for professional development