GoHighLevel Marketing Operations Specialist

GoHighLevel Marketing Operations Specialist (GHL, Social Media & Executive Support) – Remote | PST Hours Position Type: Full-Time, Remote Working Hours: U.S. Pacific Time (PST Required) About the Role At Pavago, one of our clients is hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, CRM automation, social media, and day-to-day business operations. This is a hands-on role — not a strategy-only marketing position. You’ll take ownership of: GoHighLevel (GHL) CRM and automations Email marketing and follow-up workflows Social media and community management Content creation and coordination Executive and operational support Lead generation and research Program and membership administration You’ll work closely with entrepreneurial leadership to ensure campaigns, communication, CRM workflows, content, and operational priorities are executed accurately and on time. If you’re experienced with GoHighLevel, marketing operations, social media, and executive support and thrive in fast-moving environments, this role is a strong fit. What You’ll Own GoHighLevel CRM & Marketing Automation Build and manage workflows inside GoHighLevel (GHL) Create and maintain: Marketing automations Email campaigns Nurture sequences Lead follow-ups Participant communication workflows Maintain accurate contact and pipeline records Monitor workflows to ensure automations execute correctly Keep CRM data clean, organized, and up to date Ensure no lead, client, or participant follow-up is missed Social Media & Marketing Execution Create, schedule, and publish content across: LinkedIn Facebook Instagram Online communities Manage: Comments Direct messages Community engagement Social interactions Support marketing campaigns, launches, and promotions Track engagement and maintain performance reports Ensure consistent brand messaging across channels Executive & Operations Support Manage scheduling and calendar coordination Support leadership with day-to-day administrative and operational execution Maintain: Task trackers Documentation Shared files Operational workflows Organize communication and prioritize urgent requests Follow up on outstanding tasks and deadlines Identify workflow gaps and recommend improvements Content Creation & Coordination Create and edit short-form marketing content using: Canva Veed Opus Clips Similar content tools Format and organize: Guides Workbooks Scripts Cheat sheets Digital resources Repurpose content for different marketing channels Maintain consistent branding and presentation across materials Community & Program Support Support participant and member onboarding Coordinate ongoing participant communication Maintain digital program materials and resources Track member progress and updates Troubleshoot minor account or platform issues Keep program information organized and accessible Help deliver a smooth participant experience Lead Generation & Research Research Ideal Client Profiles (ICPs) Build prospect lists and outreach databases Support lead generation and outreach campaigns Organize prospect information for follow-up Compile research, reports, and findings for leadership Requirements Must-Have Experience Experience in one or more of the following: Marketing Operations Marketing Coordination Executive Assistance Virtual Assistance Operations Support Hands-on experience with GoHighLevel (GHL) Experience building or managing: CRM workflows Marketing automations Email campaigns Follow-up sequences Experience supporting founders, coaches, startups, or entrepreneurial businesses Strong proficiency with: Google Workspace Google Sheets Google Calendar Google Drive Experience with social media platforms including: LinkedIn Facebook Instagram Familiarity with: Canva Veed Opus Clips Similar content-editing tools Strong written English communication skills Excellent organization and multitasking abilities Ability to work independently with minimal supervision Availability during PST business hours Nice to Have Experience with: Coaching businesses Agencies Creator-led businesses Membership communities Familiarity with: Landing pages Marketing funnels Paid advertising Email marketing Lead nurturing Experience using: Slack Notion Airtable ClickUp HubSpot What Makes You a Strong Fit You’re highly organized and execution-focused You know your way around GoHighLevel and CRM workflows You proactively follow up instead of waiting for reminders You’re comfortable switching between marketing, operations, and administrative priorities You communicate clearly and professionally You naturally create structure in fast-moving environments You pay close attention to details You take ownership from assignment through completion What a Typical Day Looks Like You might start by reviewing GoHighLevel workflows, CRM pipelines, email campaigns, and outstanding follow-ups. Throughout the day, you’ll schedule social content, respond to DMs and participant questions, update CRM records, edit short-form content, coordinate calendars, organize program materials, and support leadership with operational priorities. You may also research prospects, build outreach lists, troubleshoot workflows, and ensure upcoming campaigns and communications are ready to launch. In short: you keep marketing systems, CRM workflows, content, communication, and day-to-day operations organized and moving forward. Key Metrics for Success Consistent and timely social media publishing Accurate and organized GoHighLevel CRM data Reliable execution of automations and email workflows Zero missed lead or participant follow-ups Responsive community and social engagement Well-maintained program materials and digital assets Timely completion of executive and operational priorities Strong overall execution reliability Why This Role Stands Out Work directly with entrepreneurial leadership Hands-on ownership across marketing and operations Deep exposure to GoHighLevel and marketing automation Variety across: CRM Email marketing Social media Content Executive support Community operations Opportunity to improve and build scalable workflows Fully remote environment Potential growth into: Marketing Operations Manager CRM & Automation Manager Operations Manager Growth Operations Interview Process Initial Screening Call Marketing & Systems-Focused Interview Practical Task – Content or GoHighLevel Workflow Exercise Final Interview Internal Review & Approval Offer & Onboarding Apply Now If you have hands-on GoHighLevel experience , enjoy marketing execution, and are highly organized across content, CRM, communication, and operational workflows, we’d love to hear from you. Apply today and help keep a fast-growing business’s marketing systems and operations running smoothly. #GoHighLevel #GHL #MarketingOperations #MarketingAutomation #CRM #EmailMarketing #SocialMedia #ExecutiveAssistant #Operations #RemoteJobs #PST #RemoteWork