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Pennylane

Go to Market Manager

RemoteFrance only
Published
Role
Marketing
Experience
Senior
Employment
Full-time
Company size
Enterprise
Salary not disclosed
Check eligibility

Open to FR only. Set where you work from to check your eligibility.

No BS summary

Go-to-Market Manager with 3+ years of experience in market leadership, growth, commercial strategy, or product marketing. Must have strong business acumen, project management, data analysis skills, and experience in B2B SaaS, ideally in accounting/financial management. Knowledge of SaaS ecosystem and AI is a plus.

Core skills

Go-to-Market StrategyMarket AnalysisPricing

Required skills

SaaSAIBIExcel

Optional skills

B2B SaaS experience in Accounting/Financial Management

Required languages

French

What you'll do

  • Define and execute the Go-to-Market strategy for the company (for the Accountant or Large SME segments).
  • Achieve ambitious growth objectives while ensuring clear and competitive positioning.
  • Act as the primary point of contact between business, product, pricing, and responsible for the performance of offers.
  • Conduct market analysis and competitive intelligence.
  • Define the right ICPs (Ideal Customer Profiles) for each market.
  • Define an ambitious annual forecast per market and ensure rigorous reporting.
  • Define and create the right pricing and offers for each market.
  • Arbitrate the positioning of each feature on different plans.
  • Define internal discount policy and commercial operations.
  • Act as a strategic advisor to top management.
  • Ensure the technical feasibility of implementing each offer (CRM, PL).
  • Provide business vision to Product Managers (PM) for roadmap construction and prioritization.
  • Collaborate closely with Enablement and Marketing teams to define key messages for each important feature.
  • Provide sales teams with the right sales support tools.

What they require

  • At least 3 years of successful experience in a Market Manager, Growth Manager, Commercial Strategy Manager, or Product Marketing Manager (PMM) position.
  • Experience in the B2B SaaS market in Accounting/Financial Management is a huge plus.
  • Mastery of the SaaS, AI ecosystem.
  • Aptitude for management/accounting software, electronic invoicing, and their personas (CFO, Accountants, Directors).
  • Experience in defining B2B offers and pricing.
  • Ability to anticipate trends 6 or 12 months ahead.
  • Impact-driven and pragmatic, able to establish a roadmap, overcome blockers, and manage projects autonomously with multiple stakeholders (PMM, Pricing, Ops, Sales...).
  • Ability to define priorities based on business potential.
  • Ability to create a business plan/forecast with sound hypotheses.
  • Strong command of data tools (BI, Excel, AI).
  • Excellent communication skills: ability to interact with C-Levels and Head of Sales.
  • Ability to structure, simplify, and synthesize complex problems and engage teams with a consultant's posture.
  • Embody Pennylane's values (Care for SMEs, Radical Trust, Community of Builders).

Benefits

  • Autonomy and trust in a stimulating professional environment.
  • Opportunity to grow within a fast-growing company.
  • Expertise will directly contribute to helping entrepreneurs regain control of their finances.
  • A place where skills will be valued and where you can shape the future of financial management.
  • Flexible teleworking culture.

Pennylane

French company providing accounting and financial management software

🇫🇷 FranceFintechEnterprisepennylane.com/fr/

What people say about this company

3.2/ 5

Salary not disclosed