Go-To-Market & Brand Specialist
- Role
- Fullstack
- Experience
- Mid
- Employment
- Full-time
Open to Worldwide. Set where you work from to check your eligibility.
No BS summary
This role owns lead generation and go-to-market execution while also shaping how Moonlight looks and sounds across every touchpoint. You won't be walking into a fully-built marketing department, you'll be building the engine as we scale.
Core skills
Required skills
Optional skills
Required languages
Moonlight is a boutique virtual staffing company connecting US-based executives with world-class remote talent. As we push toward our public launch, we're building our very first dedicated marketing function, and we need someone who can wear multiple hats early on.
This role owns lead generation and go-to-market execution while also shaping how Moonlight looks and sounds across every touchpoint. You won't be walking into a fully-built marketing department, you'll be building the engine as we scale. If you like ownership, hate red tape, and want to see your fingerprints on a company from day one, this is for you.
Go-To-Market & Lead Generation
Execute outbound and inbound lead generation strategies to build Moonlight's pipeline of executive clients Manage and optimize campaigns across LinkedIn, email, and other relevant channels Support content distribution and outreach for founder-led sales efforts Track and report on funnel performance (leads, conversion, cost-per-lead) and iterate based on results Collaborate with the CEO and Head of Operations to refine ideal customer profile and messaging
Branding & Design
Maintain and evolve Moonlight's visual identity across marketing materials, social media, and sales collateral Design on-brand assets (social graphics, one-pagers, presentation decks, email templates) using tools like Canva Ensure consistency in tone, voice, and visual presentation across all external-facing content Support the design needs of the founder's personal brand initiatives tied to Moonlight
Requirements
2–4+ years of experience in a marketing generalist, growth marketing, or digital marketing role Demonstrated experience running lead generation campaigns (LinkedIn outreach, email marketing, or paid/organic channels) Working proficiency in design tools (Canva required; Adobe Creative Suite or Figma a plus) Strong written English communication skills Comfortable working independently with minimal oversight in a fast-moving startup environment Experience working with US-based clients or companies (remote/virtual staffing background a plus) Experience in B2B services, staffing, or executive support industries Familiarity with CRM or lead-tracking tools (HubSpot, ClickUp, or similar) Basic video editing or short-form content skills (for LinkedIn/social) Prior experience in an early-stage startup where roles were fluid and cross-functional
Benefits
$1,600 USD/monthly Paid time off on all observed US Holidays Health Benefit of up to $600 USD annually, active from month six
Why Moonlight
Global talent, global standards. We source Executive Partners worldwide — this isn't a single-market pipeline, it's a global bench of top-tier talent. Real partnership, not gig work. You're matched long-term with one executive, not rotated across accounts. Built-in growth path. Clear pay progression after probation, health coverage, and a team that invests in where you're headed next — not just what you can do today. Boutique means personal. Small, high-touch team. You're never a ticket number.
Ready to become someone's indispensable right hand? Apply today and let's see if it's a match.
Moonlight is an equal opportunity employer sourcing talent globally. We evaluate every candidate on merit, judgment, and fit — not geography.
What you'll do
- Execute outbound and inbound lead generation strategies to build Moonlight's pipeline of executive clients
- Manage and optimize campaigns across LinkedIn, email, and other relevant channels
- Support content distribution and outreach for founder-led sales efforts
- Track and report on funnel performance (leads, conversion, cost-per-lead) and iterate based on results
- Collaborate with the CEO and Head of Operations to refine ideal customer profile and messaging
- Maintain and evolve Moonlight's visual identity across marketing materials, social media, and sales collateral
- Design on-brand assets (social graphics, one-pagers, presentation decks, email templates) using tools like Canva
- Ensure consistency in tone, voice, and visual presentation across all external-facing content
- Support the design needs of the founder's personal brand initiatives tied to Moonlight
What they require
- 2–4+ years of experience in a marketing generalist, growth marketing, or digital marketing role
- Demonstrated experience running lead generation campaigns (LinkedIn outreach, email marketing, or paid/organic channels)
- Working proficiency in design tools (Canva required; Adobe Creative Suite or Figma a plus)
- Strong written English communication skills
- Comfortable working independently with minimal oversight in a fast-moving startup environment
- Experience working with US-based clients or companies (remote/virtual staffing background a plus)
- Experience in B2B services, staffing, or executive support industries
- Familiarity with CRM or lead-tracking tools (HubSpot, ClickUp, or similar)
- Basic video editing or short-form content skills (for LinkedIn/social)
- Prior experience in an early-stage startup where roles were fluid and cross-functional
Benefits
- $1,600 USD/monthly
- Paid time off on all observed US Holidays
- Health Benefit of up to $600 USD annually, active from month six
Moonlight is a boutique global staffing agency that places elite Executive Partners with US-based founders and CEOs.