Global Head of Marketing (Performance & Brand Growth)
- Role
- Marketing
- Experience
- C-Level
- Employment
- Full-time
Open to Worldwide. Set where you work from to check your eligibility.
No BS summary
Head-level growth marketer with 6+ years in marketing and Web3, gaming, or consumer tech experience. Must have performance marketing/user acquisition expertise, crypto-native culture fluency, and experience leading distributed teams.
Core skills
Required skills
2414 #Вакансия #HeadOfMarketing #Marketing #Growth #Crypto #Web3 #Fulltime #Remote #Удаленно
We are looking Global Head of Marketing (Performance & Brand Growth)
Role Overview We are seeking a data-driven, performance-obsessed, and culture-fluent Global Head of Marketing whose primary mission is Ecosystem Growth through Performance Marketing, backed by strong brand execution. You will own the full funnel: from paid and organic acquisition to activation, retention, and LTV, all while keeping Company sharp and relevant in Web3 culture.
Leading a fully distributed team of performance, creative, and community specialists, you will orchestrate how millions of people discover, convert, and stay engaged with the Company ecosystem. Your primary lens is growth marketing and hard numbers, complemented by sharp brand and cultural instincts (viral SMM, memes, brand partnerships).
▪️Key Responsibilities: ▫️Performance Marketing & UA: Own the global budget and end-to-end user acquisition strategy (X Ads, Web3 networks, programmatic). Drive measurable growth across our products, optimizing for strict CAC, LTV, and ROAS targets. ▫️Analytics & Conversion: Build attribution dashboards (GA4, Dune) and partner with product teams to design high-converting onboarding funnels and viral referral loops. ▫️Brand, Memes & PR: Define our global brand voice and drive culture-led, viral campaigns. Turn real-time "newsjacking" and internet memes into active user acquisition. ▫️Partnerships & KOLs: Oversee high-profile co-marketing alliances (exchanges, Web3 brands) and manage positive-ROI influencer (KOL) campaigns tracked against conversion metrics. ▫️Team Leadership: Directly lead and align a distributed team of growth analysts, creative specialists (SMM, copywriting, design), international expansion managers, and community moderators.
▪️Requirements: ▫️Experience: 6+ years in marketing (3+ at Director/Head level) managing 8+ distributed team members in Web3, gaming, or consumer tech, with a strong focus on performance and growth. ▫️Performance Expertise: Proven success driving measurable user acquisition at scale (CAC, LTV, ROAS) across paid media and funnel optimization. ▫️Brand Authority: Track record of building high-equity Web3 brands, always linked to growth outcomes. ▫️Crypto-Native: Lives on Twitter (X), fluent in Telegram, DeFi, DEXs, memecoin dynamics, and crypto humor. ▫️Leadership: Strong emotional intelligence to lead both data-focused growth managers and creative specialists. ▫️Analytical: Fundamentally data-first; fluent in marketing attribution, Web3 analytics, and performance metrics, with complementary brand instincts.
▪️Format: ▫️Location: Remote (Worldwide) ▫️Type: Full-time ▫️Crypto payments
▪️Full job description here
Contacts: Please complete this Google Form. We will contact you soon!
Our other crypto recruiting communities: Blockchain Hunter, Крипто Head Hunter, Crypto Jobs, WEB 3.0 JOB, Crypto Job
What you'll do
- Own the global performance marketing budget and end-to-end user acquisition strategy
- Drive measurable growth across products and optimize CAC, LTV, and ROAS targets
- Build attribution dashboards and improve onboarding funnels and referral loops with product teams
- Define global brand voice and run culture-led viral campaigns
- Oversee co-marketing partnerships and influencer campaigns
- Lead a distributed team of growth, creative, international expansion, and community specialists
- Drive measurable growth across products while optimizing CAC, LTV, and ROAS
- Build attribution dashboards and partner with product teams on onboarding funnels and referral loops
- Oversee co-marketing alliances with exchanges and Web3 brands
- Manage influencer and KOL campaigns tracked against conversion metrics
- Lead a distributed team of growth analysts, creative specialists, international expansion managers, and community moderators
What they require
- 6+ years in marketing
- 3+ years at Director or Head level
- Experience managing 8+ distributed team members
- Experience in Web3, gaming, or consumer tech
- Strong focus on performance and growth
- Proven success driving measurable user acquisition at scale across paid media and funnel optimization
- Track record of building high-equity Web3 brands linked to growth outcomes
- Crypto-native understanding of Twitter/X, Telegram, DeFi, DEXs, memecoin dynamics, and crypto humor
- Strong emotional intelligence to lead growth managers and creative specialists
- Fluent in marketing attribution, Web3 analytics, and performance metrics
- Crypto-native and familiar with crypto humor and memecoin dynamics
- Strong emotional intelligence to lead data-focused growth managers and creative specialists
Benefits
- Crypto payments
- Remote worldwide