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RegScale

Field Marketing Specialist

RemoteUnited States only
Published
Role
Marketing
Experience
Mid
Salary not disclosed
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Open to US only. Set where you work from to check your eligibility.

No BS summary

Field marketing specialist with 3–5 years in B2B field/event marketing and strong project management. Must execute events end-to-end, use Salesforce/HubSpot/event platforms, work cross-functionally with sales and marketing, and travel about 30%. Cybersecurity/B2B SaaS experience is preferred.

Core skills

Field marketingEvent marketing

Required skills

SalesforceHubSpotEvent platformsAI tools

Optional skills

6senseMonday.comAI tools

What you'll do

  • Partner with the Director of Global Field Marketing on quarterly planning and collaborate closely with the Field Marketing Manager to execute integrated marketing campaigns, regional programs, and field events.
  • Research venues, sponsorships, event formats, and promotional opportunities, providing recommendations that align with business goals and budget.
  • Assist in developing program briefs, timelines, budgets, and project plans for field marketing initiatives.
  • Execute end-to-end field marketing programs, including industry conferences, executive dinners, partner events, regional programs, roadshows, webinars, and virtual experiences.
  • Build and maintain detailed project plans, workback schedules, timelines, and stakeholder communications to ensure programs are delivered on time and within budget.
  • Coordinate all event logistics, including vendors, venues, speakers, registration, booth setup, shipping, promotional items, collateral, AV, and on-site execution.
  • Support the Field Marketing Manager by coordinating campaign deliverables, managing timelines, and ensuring seamless execution across field marketing initiatives.
  • Coordinate with Sales and Business Development Representatives (BDRs) on target account lists, invitations, attendee engagement, and pre- and post-event follow-up.
  • Collaborate with Product Marketing, Demand Generation, Marketing Operations, Customer Success, and Partner teams to ensure campaign alignment, messaging consistency, and timely delivery of marketing assets.
  • Maintain accurate event, campaign, and attendee data within Salesforce, HubSpot, Monday.com, and event management platforms.
  • Track registrations, attendance, program spend, and pipeline performance, preparing post-event reporting and identifying opportunities to improve future programs.
  • Maintain event budgets, process invoices, and support accurate budget tracking and reporting.
  • Contribute ideas, process improvements, templates, and best practices that improve the efficiency, consistency, and scalability of the field marketing function.
  • Travel approximately 30% of the time, supporting a minimum of two field marketing events per quarter.

What they require

  • 3-5 years of B2B field or event marketing experience with a strong execution and project-management track record.
  • Experience in a fast-growth environment and being a part of a scaling marketing team
  • Comfortable with adaptability and constant change
  • Exceptional organization and project management; juggles multiple programs, timelines, and vendors without dropping details.
  • Hands-on, end-to-end event execution experience.
  • Strong coordination and communication with sales and cross-functional partners.
  • Confident speaking, presenting and articulating important details to cross functional teams
  • Understands how field programs drive pipeline and tracks results
  • Comfort with the event and marketing tech stack
  • Willingness to travel roughly 30% and lead on-site execution.
  • Preferred: Experience in cybersecurity, B2B SaaS, or technology; preferably cyber/selling to CISOs.
  • Preferred: Experience running larger industry trade shows and executive-level programs.
  • Preferred: Exposure to ABM and intent data to support account targeting.
  • Preferred: Partner or channel co-marketing coordination experience.
  • Preferred: Familiarity with project management tools and AI tools.
  • Preferred: Experience in high-growth SaaS where speed and resourcefulness are table stakes.
  • 3-5 years of experience in marketing, with a strong focus on events, field, and program/project management.
  • Prior experience executing and project-managing events end-to-end is a must.
  • Bachelor's degree

RegScale is a continuous controls monitoring (CCM) platform purpose-built to deliver fast and efficient GRC outcomes. It bridges security, risk, and compliance through controls lifecycle management.

CybersecurityStartup

Details

Apply routeGreenhouse
Salary not disclosed