Divisional Marketing Manager (m/w/d) Insurance

As Divisional Marketing Manager for Insurance, you will shape how our insurance portfolio is positioned and brought to market globally. This is a hands-on role where strategy and execution go hand in hand. You will work closely with Sales and a central global marketing team to drive demand, pipeline growth, and divisional revenue. In this role, you own the go-to-market strategy for the insurance division and translate complex solutions into clear, compelling stories for the market. You act as the marketing partner for Divisional Sales, building full‑funnel campaigns that support growth across regions. You balance strategic thinking with strong operational delivery. Key responsibilities Develop and manage global go‑to‑market (GtM) plans for insurance portfolio products, including launches, messaging, competitive positioning, and cross‑functional alignment Create clear solution positioning and high‑quality assets such as playbooks, presentations, webpages, brochures, videos, and one‑pagers to support awareness, consideration, and sales engagement Enable Sales with relevant insights and tools by running enablement sessions, ensuring understanding of new initiatives, and refining collateral based on feedback and usage data Build and run full‑funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and account‑based marketing (ABM), in collaboration with agencies Plan and manage participation in events, conferences, and roundtables, working with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions Requirements At least 3 years of B2B marketing or sales experience within insurance, financial services, the big 4 or software/SaaS industries Proven ability to market to senior decision‑makers, with a strong track record in sales enablement and translating complex solutions into clear customer value C2‑level fluency in German and English, enabling confident creation, review, and refinement of customer‑facing content and campaigns Strong execution skills with a structured, systematic approach to project management and the ability to manage multiple initiatives in a fast‑paced environment Collaborative mindset with excellent communication skills, combined with creativity, ownership, and a proactive way of working Why join the Marketing team of SAP Fioneer Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative Unique opportunity to shape and influence the marketing organization and its significant impact on the business High degree of creative freedom to implement innovative marketing strategies Play a pivotal role building a Marketing organization powered by AI Benefits You will have the opportunity to collaborate with some of the brightest minds in the industry on an incredibly ambitious project to shape the ever-evolving financial sector. This is an environment where you can have it all - the agility, enthusiasm and dynamism of a start-up, combined with the established expertise, solid market presence and extensive customer network of a more established organisation. At SAP Fioneer, you will benefit from a flexible work environment that encourages creativity and encourages you to think outside the box, bring new ideas to the table, and challenge the status quo. You will become part of a diverse and global team that we are proud of and are constantly growing and reinventing. As an employee, you will have the chance to chart your own career path and take advantage of competitive compensation packages and progression opportunities based on merit.