Director, Product Marketing

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change. A technology company on a mission to take on the craziness and complexity of the US healthcare system and make it work better for everyone it touches, Availity is one of the best kept secrets in American healthcare. Enabling real-time collaborations between millions of providers and 95% of US health plans, our scale is humbling. Every year, we manage half of all provider-payer interactions, move about 10% of US GDP through our network, and mine our unmatched body of healthcare data for insight into what’s going right and wrong at each step in the patient journey – then shape innovations that unlock new ease and value for everyone in the system. Availity is no longer content to be one of healthcare’s best-kept secrets. The industry needs a louder champion—a provocative advocate and a voice of clarity in a system overdue for change. While new entrants chase valuations, we remain focused on something more meaningful: making the healthcare system work better for everyone it touches. Availity is seeking a strategic, market-savvy Director , Product Marketing to shape how our products are positioned, launched, and brought to life in the market. This is a high-impact leadership role for someone who thrives at the intersection of product, customer insight, storytelling, and growth. In this role, you will partner closely with leaders across product management, sales, customer success, and marketing to define go-to-market strategies that drive awareness, adoption, and revenue. You will translate market intelligence and customer needs into compelling positioning, differentiated messaging, and launch strategies that help our products stand out. This is an exciting opportunity for a leader who enjoys influencing strategy, building strong cross-functional partnerships, and turning complex ideas into clear, persuasive stories. You will also help shape how data, AI, and modern marketing tools are used to accelerate results, improve decision-making, and create better customer experiences. If you are equal parts strategist, storyteller, and operator—and you are energized by the chance to build market momentum and business impact—this role offers a unique opportunity to lead from the front. Sponsorship, in any form, is not available for this position. Location: Remote, US Why you want to work on this team: You will have the opportunity to shape the voice, market presence, and growth trajectory of a company transforming healthcare at massive scale. You will have the chance to shape strategy at a company with extraordinary scale, deep market reach, and one of the most powerful healthcare networks in the country. Passionate about driving transformation for a fast-growing healthcare technology company. To be qualified for this position you have: Bachelor’s degree in marketing, business, computer science, engineering, or a related field; MBA preferred. 10+ years of B2B technology or healthcare technology marketing experience, with at least 5 years in marketing leadership or management roles. Proven success developing and executing go-to-market strategies that drive awareness, pipeline, and revenue impact. Strong experience in product marketing, including positioning, messaging, launches, market research, competitive intelligence, and sales enablement. Ability to translate complex products and market insights into clear, compelling narratives for buyers, customers, and internal stakeholders. Demonstrated success partnering cross-functionally with product management, sales, customer success, engineering, and demand generation teams. Strong analytical skills with experience using data, KPIs, and market insights to guide strategy and measure performance. Familiarity with AI-enabled tools, marketing technology, analytics platforms, CRM, and automation tools to improve decision-making and scale impact. Excellent written, verbal, and presentation skills, with the ability to influence executives and serve as a compelling storyteller. Experience leading teams, managing budgets, and developing talent in a fast-paced, evolving environment. You will set yourself apart with: Proven track-record in helping an established company stand out more boldly and credibly in the market. Strong healthcare technology or B2B technology experience. Demonstrated success modernizing product marketing through AI, automation, and data. What you will be doing: Leading the development and execution of go-to-market strategies for products and solutions. Partnering cross-functionally with product, sales, customer success, and marketing teams to drive alignment and business impact. Conducting market, buyer, and competitive research to inform strategy, positioning, and growth opportunities. Defining clear, differentiated positioning, messaging, and storytelling that resonates with target audiences. Planning and supporting product launches, including communications, enablement, and cross-functional coordination. Creating and guiding content that supports the buyer journey, sales conversations, and market awareness. Partnering with demand generation and account-based marketing teams to drive pipeline and campaign effectiveness. Enabling sales and partner teams with tools, training, and content that strengthen customer engagement. Using data, analytics, and AI-enabled tools to improve decision-making, scale programs, and increase marketing effectiveness. Leading team performance, prioritize resources, and drive measurable outcomes across product marketing initiatives. Availity culture and benefits: Availity is a certified “Great Place to Work”! Culture is important to us and there are many ways for you to make your mark here! We have several Culture teams, a Young Professionals Group, and various ways to engage with fellow Availity associates – if you’re near Jacksonville, we have lots of pop up lunches where lunch is provided for everyone when we can see meetings are taking place and we’ve got teams in the office. Availity is a culture of continuous learning. We have many resources and experts in our tech stack and in our industry that can help get you there too! Don’t feel like wearing business attire? Cool, you can wear jeans – we are a casual place. We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one! We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits. Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc. Interested in furthering your education? We offer education reimbursement! Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents. Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign. Next steps: After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process. Interview process: Recruiter Recorded Video Pre-Screen Video Interview with the Chief Growth Officer Video Panel Interview Video Interview with Vice President, Go to Market Video Interview with Chief Product Officer Video Camera Usage: Availity fosters a collaborative and open culture where communication and engagement are central to our success. As a remote first company, we are also camera-first and provide all associates with camera/video capability to simulate the office environment. If you are not able to use your camera for all virtual meetings, you should not apply for this role. Having cameras on helps create a more connected, interactive, and productive environment, allowing teams to communicate more effectively and build stronger working relationships. The usage of cameras also enhances security and protects sensitive company information. Video participation is required to ensure that only authorized personnel are present in meetings and to prevent unauthorized access, data breaches, preventing social engineering, or the sharing of confidential information with non-participants. Disclaimers: Availity is an equal opportunity employer and makes decisions in employment matters without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances. Availity is a drug-free workplace. Candidates are required to pass a drug test before beginning employment. NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. When required by state law or federal regulation, Availity uses I-9, Employment Eligibility Verification in conjunction with E-Verify to determine employment eligibility. Click the links below to view Federal Employment Notices. Family & Medical Leave Act Equal Employment Law Poster Pay Transparency Employee Polygraph Protection Act IER Right to Work Poster Important Notice about Employee Rights to Organize and Bargain Collectively with Their Employers