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ShipMonk

Director, Performance Marketing

RemoteUnited States only
Published
Role
Marketing
Experience
Lead
Company size
Enterprise
Salary not disclosed
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Open to US only. Set where you work from to check your eligibility.

No BS summary

Performance marketing director with 10+ years driving growth and ROI across B2C and B2B, including $1M+ budgets. Must be hands-on across paid media, SEO/GEO, CRO, analytics, attribution, Google Ads/GA/GTM, CRM, and Excel/Google Sheets. Ecommerce or logistics preferred; 3PL is a big plus.

Core skills

CROPerformance marketingPaid media

Required skills

SEMSEOGEOPaid socialDisplay advertisingTV advertisingAudio advertisingGoogle AnalyticsGoogle Tag ManagerGoogle AdsCRM platformsSalesforce/HubSpotExcelGoogle SheetsA/B testingWorkflow toolsAsana

Optional skills

OptimizelyVWO

What you'll do

  • Drive ShipMonk's digital media strategy end-to-end across paid media, SEO/GEO, and conversion rate optimization in service of brand awareness, customer acquisition, and retention.
  • Own the performance marketing strategy.
  • Plan and execute across SEM, SEO, paid social, display, TV, and audio.
  • Build full-funnel acquisition campaigns.
  • Establish evergreen programs while constantly testing new audiences, creative, CTAs, channels, and formats.
  • Drive retention and lifecycle marketing.
  • Design programs that maximize engagement, loyalty, and lifetime value, and then iterate based on results.
  • Run a disciplined test-and-learn practice across channels to maximize ROI at every funnel stage.
  • Track performance in Google Analytics and GTM.
  • Build integrated multi-touch attribution reporting.
  • Translate campaign metrics into insights the business can act on.
  • Allocate spend for maximum return against revenue targets.
  • Forecast with confidence.
  • Define and maintain persona and segment definitions.
  • Use paid media insights to sharpen targeting across the marketing team.
  • Align with Product Marketing, Content, Creative, Brand Marketing, Sales, and the customer organization to drive growth together.

What they require

  • 10+ years in performance marketing with a proven record of driving growth and ROI across B2C and B2B, including budgets of $1M+.
  • Deep analytics chops.
  • You synthesize data into action with expertise in Google Ads, Google Analytics, Google Tag Manager, and CRM platforms like Salesforce or HubSpot.
  • Excel/Google Sheets expert.
  • CRO and experimentation experience.
  • A/B testing and platforms like Optimizely or VWO.
  • Preferred: Brand media buying experience, including video and audio, strongly preferred.
  • Preferred: Ecommerce or logistics experience preferred.
  • Preferred: 3PL experience is a big plus.
  • Leadership presence.
  • You build buy-in across diverse stakeholders and interdisciplinary teams.
  • Operational rigor.
  • You use workflow tools (Asana or similar) to keep complex programs on time and stakeholders aligned.
  • Bachelor's degree required (Business, Marketing, Finance, or related).
  • Preferred: MBA a plus.

Benefits

  • Flex Time Off.
  • Take control of your work-life balance.
  • 9 Paid Holidays (US).
  • 401k Matching.
  • We invest in your future.
  • Merit Reviews.
  • Get rewarded for your work.
  • Health Benefits.
  • Comprehensive health, vision, and dental options.
  • Referral Program.
  • Get rewarded for bringing in great talent.
  • Inclusive Culture.
  • Be yourself and thrive.

ShipMonk is a technology-driven 3PL and ecommerce fulfillment growth partner for merchants, providing proprietary technology and a network of owned and operated fulfillment centers for high-growth ecommerce and DTC brands.

LogisticsEnterprise
Salary not disclosed