Director of Product Marketing, Investing
- Role
- Marketing
- Experience
- Lead
- Employment
- Full-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
Experienced product marketing director for US-based remote or Palo Alto role. Must lead go-to-market strategy for investing products, use customer insights and qualitative/quantitative data, and work cross-functionally across product, design, engineering, research, and data science.
Wealthfront is looking for an experienced Director of Product Marketing to lead go-to-market strategy for our Managed and Self-Directed investing business. Reporting to the VP of Marketing, you’ll help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership and collaboration in the product roadmap. You’ll work closely with partners across the company in Product, Design, Engineering, Creative, Research, and Data Science. Product Marketing at Wealthfront The product marketing team is a critical function that helps define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators. They are highly collaborative and oriented toward product-led growth. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
What you'll do
- Lead go-to-market strategy for Wealthfront’s Managed and Self-Directed investing business.
- Help shape and build a world-class product marketing team through deep customer insights, clear product narratives, strong go-to-market operational leadership, and collaboration in the product roadmap.
- Work closely with partners across Product, Design, Engineering, Creative, Research, and Data Science.
- Help define the roadmap, identify and validate target audiences, refine positioning, and scale products after they have found product market fit.
- Define and validate the value and growth hypotheses for a product.
- Help build and grow financial products that favor people, not institutions.
What they require
- Experienced Director of Product Marketing.
- Able to lead go-to-market strategy for Managed and Self-Directed investing business.
- Energized by iterative experimentation.
- Excel in ambiguous environments.
- Fluent with qualitative and quantitative data.
- Strong cross-functional leaders and communicators.
- Highly collaborative and oriented toward product-led growth.
- Strategic thinking, analytical rigor, and a customer-focused mindset.
Benefits
- Equity.
- Comprehensive benefits including medical, dental, and vision coverage.
- 401(k) with company match.
- Employee Stock Purchase Plan (ESPP).
- Generous time off.
- Parental leave.
- Wellness reimbursements.
- Professional development.
- Employee investing discount.
- More.
Wealthfront leverages technology to build low-cost, easy-to-use financial products that help modern investors grow and manage their money.