Director of Product Marketing
- Role
- Marketing
- Experience
- Lead
- Employment
- Full-time
- Company size
- Startup
Open to US only. Set where you work from to check your eligibility.
No BS summary
Strategic, hands-on Product Marketing leader with 8+ years in B2B SaaS startups. Must be excellent at positioning, messaging, and writing. AI fluency is a hard requirement, with proven experience building AI-powered workflows. Role involves driving core product narrative, GTM language, launch readiness, and sales/CS enablement, with potential to build a small team.
Core skills
Required skills
Optional skills
Required languages
Join us to build the future of AI.
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Why Work at Fello
Fello is a profitable, hyper-growth, VC-backed B2B SaaS startup on a mission to empower businesses with data-driven intelligence. Our AI-powered marketing automation platform helps businesses optimize engagement, make smarter decisions, and stay ahead in a competitive market.
With massive growth potential and a track record of success, we’re just getting started. If you’re passionate about innovation and want to be part of an industry-defining team, Fello is the place to be.
Our Perks
Culture and values are important, but let’s cut to the chase – everyone needs a workplace that provides real benefits that go beyond the office.
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Healthcare
We offer comprehensive, affordable health coverage — including medical, dental, and vision — for full-time employees. It’s quality care, no guesswork.
Pay & Rewards
We know that recognition for a job well done goes a long way, so we offer competitive salaries plus employee recognition and performance-based bonuses.
Vacation & time off
We trust our team to know when they need a break. Our approach to time off is flexible and built on mutual respect — take the time you need to recharge, reset, or just breathe.
Level up your career
You’ll have the opportunity to learn and develop your professional skills in a wide variety of ways at Fello. Working with a team of A-players that is literally building the future of data-driven intelligence.
What you'll do
- Drive the Fello + Felix story
- Drive the core positioning, messaging, buyer narrative, and product story for Fello and Felix — co-owning the strategic narrative with our President, who holds final approval — and keep it consistent as the product, market, and commercial motion evolve.
- Translate Fello’s category and strategic narrative work into clear GTM language across the website, sales deck, demo narrative, launch materials, customer proof, and enablement.
- Work closely with our Technical Product Marketing Manager — a collaborator, not a direct report — on deep product, data, and integration storytelling.
- Define the language Fello uses — and just as importantly, the language we avoid.
- Make complex product capabilities easy for customers, Sales, CS, and Marketing to understand and use.
- Turn product velocity into market absorption
- Own launch and release readiness across GTM teams: launch briefs, release tiering, internal communications, field enablement inputs, customer messaging, and post-launch feedback.
- Make sure every meaningful product change is translated into why it matters, who it matters for, how we explain it, and what teams need to do next.
- Partner closely with Product on what is shipping, what changed, and what the field needs to know — and build the feedback loop that brings customer, competitive, and adoption insight back into Product.
- Build the Sales and CS enablement spine
- Create and guide the core enablement materials: talk tracks, objection handling, demo narrative, FAQs, proof points, launch guides, and customer-facing value messaging.
- Define adoption messaging for the first 30, 60, and 90 days of the customer journey, and partner with CS on adoption friction, time-to-value gaps, and proof opportunities.
- Turn customer wins, usage signals, objections, and ROI examples into proof that Sales, CS, Marketing, and executives can use.
- Partner with field leaders to understand whether the story is landing and where teams need more clarity, proof, or coaching.
- Lead the PMM function
- Run the PMM operating model across positioning, launch execution, enablement support, and customer proof, guiding existing and future PMM resources as the function scales.
- Partner with our GTM AI team to build agentic solutions for PMM — content systems, launch coordination, signal analysis — and put the product AI agent to work across your deliverables.
- Assess where Fello needs full-time ownership, contractor support, AI leverage, or cross-functional partnership.
- Build repeatable PMM systems, not one-off heroic work — and raise the quality bar for clarity, narrative, launch execution, and field readiness.
What they require
- 8+ years of experience in B2B SaaS product marketing, with meaningful experience in a startup or scale-up environment.
- Excellent positioning and messaging judgment. You can turn strategy, product detail, customer truth, and market context into a story that sells.
- Experience owning PMM where the function was underbuilt, ambiguous, or moving fast — solo PMM, first PMM, Head of PMM, or Director-level PMM leading a small team.
- Proven ability to build product launch and release systems that help GTM teams understand, sell, onboard, and support new capabilities.
- Strong field enablement instincts: sales narrative, demo story, objection handling, proof points, and customer-facing value messaging.
- Enough product depth to understand AI, data, CRM, automation, and workflows — and translate them into buyer value.
- A hands-on operating style. You are comfortable writing the brief, building the deck, shaping the talk track, and shipping the work.
- Exceptional writing craft. You produce and review copy at high volume and a high bar — headlines, web, deck, launch, and enablement — and you make other people’s writing better.
- Comfort working directly with founders and executives — pressure-testing assumptions and translating
- AI Fluency Is a Hard Requirement : We hire at the “Adoptive” level or above on Zapier’s AI fluency framework. That means you have moved beyond one-off prompting to building repeatable AI-powered workflows in prior work. Strong signals: an AI-built content system, launch coordination automations, or a customer-signal analysis workflow you deployed. You will partner with our GTM AI team and work with an AI agent that knows the entire product — so this is how we operate, not a nice-to-have. Be ready to show real artifacts. “I use ChatGPT regularly” is not the bar.
- Preferred: Experience scaling a B2B SaaS company from approximately $20M to $50M+ ARR.
- Preferred: Experience in vertical SaaS, PropTech, real estate, CRM, marketing automation, AI, or data intelligence.
- Preferred: Experience managing or mentoring small PMM teams.
- Preferred: Familiarity with tools such as HubSpot, Gong, Asana, Notion, Claude, or similar AI and GTM workflow tools.
Benefits
- Competitive Compensation: Attractive salary and benefits package.
- Flexible Work Environment: Fully remote work with flexible hours to promote work-life balance.
- Professional Growth: Opportunities for career advancement and professional development.
- Health & Wellness: Comprehensive health, dental, and vision insurance plans.
- Paid Time Off: Generous PTO and paid holidays to recharge and relax.
- Collaborative Culture: A supportive team environment that values innovation and collaboration.
- Equity Options: Opportunity to own a part of Fello and share in our success.
- Cutting-Edge Projects: Work on innovative products that leverage AI and advanced technologies.
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