Director of Product Marketing
- Role
- Product
- Experience
- Lead
- Employment
- Full-time
Open to US only. Set where you work from to check your eligibility.
No BS summary
Director of Product Marketing with 10+ years of experience, proven PMM leadership, and domain expertise in demo automation, sales enablement, revenue tech, or GTM/PLG SaaS. Must have strategic gravity, be AI-forward, data-driven, a skilled writer/presenter, comfortable with ambiguity, and a strong collaborator. Remote (United States).
Core skills
Required skills
Optional skills
Required languages
The Team: Our marketing team is a vibrant mix of creatives and strategists, united by a passion for storytelling that resonates with our buyers. We’re not just filling the pipeline; we’re crafting memorable experiences that leave a lasting impact on our audience. If you're curious, clever, don't take life too seriously, and are ready to shake things up, join us! About the Role: Consensus is entering its most important chapter: moving beyond demo automation and product experience to redefine our category. We're looking for a Director of Product Marketing to help build and drive that story in the market, in the product, and in the numbers. This is a strategic leadership role, not a launch-execution role. You'll own positioning, pricing, packaging, and the market and customer intelligence that the rest of GTM depends on. You'll be the person who can say, with evidence, what we sell, who we sell it to, why they buy, and what it's worth — and then get Product, Sales, and CS aligned behind that answer. You'll be a peer to executives, a strategic partner to Product on the roadmap itself, and the connective tissue between Consensus, our customers, and the market. You'll be measured on results: product adoption, market awareness, and pipeline. What You’ll Do: Own the category narrative and positioning as we redefine our space, along with the messaging architecture beneath it — differentiation, value props, and proof — kept in lockstep with what Product actually ships. Resolve positioning centrally so the company moves fast and stops flip-flopping. Own pricing and packaging strategy by use case across the portfolio — how we bundle, tier, and price to land and expand — and drive the cross-functional decisions and analysis behind it. Own market and customer intelligence. Be the deepest expert in the room on our market, ICP, personas, and competitors, using product analytics, customer interviews, and research to sharpen segmentation and drive our vision and roadmap. Own the release-to-launch motion end to end — naming, positioning, GTM strategy, and enablement — with high-profile launches tied to measurable adoption and pipeline, not just coordination. Be a strategic partner to Product across the development lifecycle, bringing the customer and market insight that shapes the roadmap and the launch plan. Own competitive strategy. Run closed/won analysis, stay ahead of the competitive set, and arm sellers with the differentiation that changes deals and keeps the narrative fresh. Enable and inspire GTM teams to win more, in less time — the first-call deck, core narrative assets, and enablement that lets reps sell the full portfolio to a more sophisticated buyer. Own external influence. Manage the Customer Advisory Board, analyst, and advocate relationships to advance Consensus' position in the market. Drive product adoption and pipeline in partnership with Demand Gen, Sales, and CS — accountable for expansion and adoption outcomes, not just supporting activity. Partner across Marketing to tell the Consensus product story and surface customer success across web, blog, social, and other channels. What You'll Be Measured On Product usage and adoption driven by PMM-led launches and positioning Product awareness and mind-share in the market — category association and analyst/buyer recognition Pipeline and expansion influence from launches, packaging, and use-case positioning Win rates and competitive displacement in the segments we choose to fight in Pricing/packaging outcomes — ACV, attach, and expansion moved by decisions you drive What We’re Looking For: 10+ years in product marketing, with a proven track record as a PMM leader — you've built and run the function, set the bar, and delivered results, not just executed within it. Domain fit strongly preferred: experience marketing in or adjacent to our space (demo automation, sales/buyer enablement, revenue tech, or GTM/PLG SaaS) and to our buyers — pre-sales, revenue, and marketing leaders. You already understand this ICP and persona. Strategic gravity — you operate on positioning, pricing, and market strategy as a matter of course and influence executives, Product, and Sales as a peer. AI-forward — you use AI fluently to build : research, messaging, competitive intelligence, enablement, and analysis — and you raise the whole team's leverage doing it. Evidence over assertion — you set targets, measure performance, and tell the truth about what's working, backed by data and a clear "here's how we'll know." A skilled writer and presenter who makes complex ideas simple and compelling across formats — written, video, and in-person. A track record of bold, creative messaging that conveys brand and product personality. Comfortable in ambiguity and speed — you can set direction, sequence the work, and hold a plan against louder voices in a fast-moving, category-defining environment. A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must). Join Consensus and enjoy a robust benefits package designed with your well-being in mind: Health & Wellness: Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage. Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings. Retirement Ready: Secure your future with our 401(k) plan featuring company-matching contributions. Family First: We offer paid parental leave, so you can prioritize what matters most—your family. Work-Life Balance: Enjoy unlimited PTO and 12 company holidays to recharge and refresh. Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind. Flexible Work Options: Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join. Grow with Us: Participate in our professional development program to expand your skills and advance your career. Give Back: Make a difference in your community with two paid volunteer days each year at a charity of your choice. About Us: The way people buy software is changing. We’re creating what comes next. Consensus is the world’s most trusted demo platform for B2B sales and marketing teams, rated #1 in Demo Automation on G2. We’re rethinking the demo experience from the first interaction to the live conversation. Consensus connects every demo experience, from interactive product tours and videos to AI demo agents and live demos with real-time data, into one continuous buying experience. Every interaction creates demo intelligence that helps teams understand what buyers explored, what they cared about, and what they need next. The result? More context, less friction, faster sales cycles, higher conversions, and more capacity for sales and presales teams. At Consensus, we’re not just another SaaS company. We’re a dynamic team on a mission to change how buyers buy. Your unique perspective isn’t just welcomed; it’s essential. We want people who bring curiosity, challenge the status quo, and are excited to have a real hand in shaping what comes next. Our values aren’t just words on a wall. They show up in how we work, how we collaborate, and how we make decisions. We want you to show up ready to contribute and grow. Perfection isn’t the goal. It’s about putting your name on a version one, learning from it, and making it better. If you’re ready to roll up your sleeves and help shape the future of B2B buying, we want you on our team. Want to see Consensus in action for yourself? Check out our demo (in the Consensus platform—meta, right?)
What you'll do
- Own the category narrative and positioning as we redefine our space, along with the messaging architecture beneath it — differentiation, value props, and proof — kept in lockstep with what Product actually ships.
- Resolve positioning centrally so the company moves fast and stops flip-flopping.
- Own pricing and packaging strategy by use case across the portfolio — how we bundle, tier, and price to land and expand — and drive the cross-functional decisions and analysis behind it.
- Own market and customer intelligence. Be the deepest expert in the room on our market, ICP, personas, and competitors, using product analytics, customer interviews, and research to sharpen segmentation and drive our vision and roadmap.
- Own the release-to-launch motion end to end — naming, positioning, GTM strategy, and enablement — with high-profile launches tied to measurable adoption and pipeline, not just coordination.
- Be a strategic partner to Product across the development lifecycle, bringing the customer and market insight that shapes the roadmap and the launch plan.
- Own competitive strategy. Run closed/won analysis, stay ahead of the competitive set, and arm sellers with the differentiation that changes deals and keeps the narrative fresh.
- Enable and inspire GTM teams to win more, in less time — the first-call deck, core narrative assets, and enablement that lets reps sell the full portfolio to a more sophisticated buyer.
- Own external influence. Manage the Customer Advisory Board, analyst, and advocate relationships to advance Consensus' position in the market.
- Drive product adoption and pipeline in partnership with Demand Gen, Sales, and CS — accountable for expansion and adoption outcomes, not just supporting activity.
- Partner across Marketing to tell the Consensus product story and surface customer success across web, blog, social, and other channels.
What they require
- 10+ years in product marketing, with a proven track record as a PMM leader — you've built and run the function, set the bar, and delivered results, not just executed within it.
- Domain fit strongly preferred: experience marketing in or adjacent to our space (demo automation, sales/buyer enablement, revenue tech, or GTM/PLG SaaS) and to our buyers — pre-sales, revenue, and marketing leaders. You already understand this ICP and persona.
- Strategic gravity — you operate on positioning, pricing, and market strategy as a matter of course and influence executives, Product, and Sales as a peer.
- AI-forward — you use AI fluently to build : research, messaging, competitive intelligence, enablement, and analysis — and you raise the whole team's leverage doing it.
- Evidence over assertion — you set targets, measure performance, and tell the truth about what's working, backed by data and a clear "here's how we'll know."
- A skilled writer and presenter who makes complex ideas simple and compelling across formats — written, video, and in-person.
- A track record of bold, creative messaging that conveys brand and product personality.
- Comfortable in ambiguity and speed — you can set direction, sequence the work, and hold a plan against louder voices in a fast-moving, category-defining environment.
- A strong partner and collaborator who's trusted cross-functionally — and who likes to have fun (a good sense of humor is a must).
Benefits
- Benefit from a generous employer contribution towards health insurance, with a variety of plans that include dental and vision coverage.
- Enjoy employer contributions to your HSA, and take advantage of HSA/FSA programs to maximize your tax savings.
- Secure your future with our 401(k) plan featuring company-matching contributions.
- We offer paid parental leave, so you can prioritize what matters most—your family.
- Enjoy unlimited PTO and 12 company holidays to recharge and refresh.
- Celebrate your birthday with a day off, and enjoy Flex Fridays, where every third Friday of the month is yours to unwind.
- Work in a flexible, remote environment that suits your lifestyle, with a top-tier WFH setup provided when you join.
- Participate in our professional development program to expand your skills and advance your career.
- Make a difference in your community with two paid volunteer days each year at a charity of your choice.
The way people buy software is changing. We’re creating what comes next. Consensus is the world’s most trusted demo platform for B2B sales and marketing teams, rated #1 in Demo Automation on G2. We’re rethinking the demo experience from the first interaction to the live conversation. Consensus connects every demo experience, from interactive product tours and videos to AI demo agents and live demos with real-time data, into one continuous buying experience. Every interaction creates demo intelligence that helps teams understand what buyers explored, what they cared about, and what they need next. The result? More context, less friction, faster sales cycles, higher conversions, and more capacity for sales and presales teams. At Consensus, we’re not just another SaaS company. We’re a dynamic team on a mission to change how buyers buy. Your unique perspective isn’t just welcomed; it’s essential. We want people who bring curiosity, challenge the status quo, and are excited to have a real hand in shaping what comes next. Our values aren’t just words on a wall. They show up in how we work, how we collaborate, and how we make decisions. We want you to show up ready to contribute and grow. Perfection isn’t the goal. It’s about putting your name on a version one, learning from it, and making it better. If you’re ready to roll up your sleeves and help shape the future of B2B buying, we want you on our team. Want to see Consensus in action for yourself? Check out our demo (in the Consensus platform—meta, right?)