Director - Integrated and Field Marketing
- Role
- Marketing
- Experience
- Senior
- Employment
- Full-time
- Company size
- Enterprise
Open to US only. Set where you work from to check your eligibility.
No BS summary
Senior marketing leader to own integrated and field marketing for North America (Development Cloud). Must have experience running multi-channel B2B demand and field programs, ABM, events, and sales enablement. US-based / Americas focus (work anywhere within US) implied.
Core skills
Required skills
Optional skills
Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.
The Role We are seeking a Marketing Director to lead integrated and field marketing across North America for Development Cloud, our industry-leading platform for clinical, regulatory, and safety. Partnering closely with strategy, sales, product marketing, and regional marketing teams, you will develop and execute integrated marketing strategies that build brand awareness, generate pipeline, accelerate customer engagement, and support business growth. You will own the integrated and field marketing strategy for North America, leading the planning and execution of multi-channel marketing programs across digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, customer advocacy, and sales enablement. Working across global and regional teams, you will ensure marketing programs are aligned, measurable, and optimized to deliver business impact while strengthening Veeva’s leadership in drug development and across clinical, safety, and regulatory. Success in this role requires a strategic marketer with exceptional leadership, collaboration, and execution skills. You can translate business priorities into integrated marketing programs, align cross-functional stakeholders around shared goals, and use data and customer insights to optimize performance and improve outcomes. You thrive in a fast-paced, matrixed environment and are equally comfortable setting strategy, leading cross-functional initiatives, and driving execution to achieve measurable business results.
What you'll do
- Develop and execute integrated and field marketing strategies for North America for Development Cloud
- Plan and execute multi-channel marketing programs across digital campaigns, account-based marketing, field events, executive programs, user conferences, webinars, and customer advocacy
- Partner closely with strategy, sales, product marketing, and regional marketing teams to align programs and drive pipeline
- Ensure marketing programs are aligned, measurable, and optimized to deliver business impact
- Lead planning and execution of sales enablement initiatives to accelerate customer engagement and support business growth
- Work across global and regional teams to strengthen Veeva’s leadership in drug development and across clinical, safety, and regulatory
What they require
- Senior marketing leadership experience (Director-level) in integrated and field marketing
- Proven ability to translate business priorities into integrated marketing programs and align cross-functional stakeholders
- Experience using data and customer insights to optimize marketing performance and outcomes
- Experience in B2B enterprise marketing, driving pipeline and measurable business results
- Comfortable working in a fast-paced, matrixed environment
Benefits
- Work Anywhere (flexibility to work from home or in the office)
- Equal opportunity employer and accommodation for applicants with disabilities (talent_accommodations@veeva.com)
Veeva Systems is building the industry cloud for Life Sciences to help companies work in a more efficient and connected way. Veeva Business Consulting focuses on making the life sciences industry more efficient and effective through software, data, and consulting working together.
What people say about this company
3.5/ 5
- Employees appreciate the company's focus on the life sciences industry and its mission.
- Many reviews mention a collaborative and supportive work culture.
- Some employees report issues with management and communication.