Director, Demand Generation
- Role
- Marketing
- Experience
- Lead
- Employment
- Full-time
- Company size
- Mid-size
Open to US only. Set where you work from to check your eligibility.
No BS summary
Director of Demand Generation needed to build and lead an AI-first demand generation engine. Requires 6+ years of B2B marketing experience, proven success in account-based marketing, and fluency with AI-native GTM stacks. Fintech or complex enterprise SaaS experience preferred.
Core skills
Required skills
Optional skills
ABOUT JUNIPER SQUARE
Private markets are one of the largest, most complex, and most underserved corners of global finance. Our mission at Juniper Square is to unlock their full potential. We’re the Operations Partner trusted by 2,300+ GPs, unifying technology, data, and fund administration services into a single platform that helps GPs move faster, make better decisions, and scale with precision. With $300B+ under administration and 700,000+ LPs on platform, we’ve built the scale to match our ambition. And with JunieAI, our purpose-built AI platform, we’re reimagining how private markets operate, embedding intelligence across every workflow. Founder-led since 2014, backed by $350M+ in funding, and now 1,000+ employees strong, we’re building a company designed to shape the future of private markets for decades to come.
Our culture is built for people who want to do ambitious, meaningful work alongside exceptionally talented teammates. We think like owners, move with urgency, and take pride in solving hard problems that truly matter to our customers and the future of private markets. We believe the best ideas come from open debate, deep collaboration, and diverse perspectives, which is why we believe transparency is the default and feedback makes us stronger. If you’re energized by high standards, rapid growth, and the opportunity to help define a category at a pivotal moment, come join us!
Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have physical offices in San Francisco, New York City, Mumbai and Bangalore for employees who prefer to work in an office some or all of the time.
ABOUT YOUR ROLE
In this role, you’ll own everything that engages target accounts across digital, paid media, social, direct mail, web, email, and more, orchestrated as a well-coordinated, multi-touch motion. You'll work as a key part of the unified pipeline organization, helping ensure our entire go-to-market motion engages accounts cohesively across all parts of the GTM motion. The right candidate will excel at building the account-based motion AI-first, using agents and automation as core infrastructure for how the team researches accounts, detects intent, personalizes outreach, and produces campaigns.
WHAT YOU’LL DO
- Build the demand generation engine. Stand up the demand gen programs, plays, data, and tooling that connect to and fuel the rest of the unified pipeline team — events and field marketing, SDRs, and sales associates — so that target accounts keep progressing through every stage of their journey.
- Make demand generation AI-native. Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens. Channel-native creative is composed from canonical positioning, voice, and proof points rather than re-derived from scratch for each campaign, and spend reallocates on measured response so what works sharpens the next cycle.
- Break the demand generation playbook. The firms we're after are a small, sophisticated audience that tunes out generic marketing. You’ll need to go beyond the tried-and-true channels every demand gen playbook reaches for and invent unconventional programs, formats, and moments that earn attention and trust with this audience.
- Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work.
- Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities.
- Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together.
- Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter — account progression, pipeline created, and win rate.
- Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.
QUALIFICATIONS
- 6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people. You've built and scaled a function, not just run programs within one.
- Proven success running account-based marketing, including owning account targeting and tiering, building tiered program models, and driving measurable pipeline from named accounts.
- Experience working in an AI-forward environment and a demonstrated track record of applying AI to do the work better and faster.
- Deep multi-channel expertise across paid, digital, social, direct mail, web, content, and lifecycle, with a strong grasp of how channels work together to move an account forward.
- Experience leading agency or vendor relationships as an extension of an in-house team.
- A strong partnership orientation with sales, and fluency in how SDRs, AEs, and sales teams operate against named accounts.
- Sharp analytical and measurement skills. You define success in terms of pipeline and revenue, not activity, and you manage budget to return.
- Fluency with a modern, AI-native GTM stack, including data enrichment and orchestration (e.g., Clay), signal and intent platforms (e.g., Common Room, 6sense), marketing automation, and CRM.
- A builder's mindset, meaning you are energized by standing things up, creating structure, and operating with ambiguity.
- Experience in fintech or other complex enterprise SaaS is preferred. Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.
COMPENSATION
Compensation for this position includes a base salary, commissions, equity, and a variety of benefits. The U.S. base salary range for this role is $165,000 - $200,000 USD. Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable.
Benefits include:
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Fertility and growing family support
- Flex Time Off in addition to company-paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Allowance to customize your work and technology setup at home
- Annual professional development stipend
Your recruiter can provide additional details about compensation and benefits.
What you'll do
- Build the demand generation engine. Stand up the demand gen programs, plays, data, and tooling that connect to and fuel the rest of the unified pipeline team — events and field marketing, SDRs, and sales associates — so that target accounts keep progressing through every stage of their journey.
- Make demand generation AI-native. Lead a demand motion built as a closed loop: agents research every target account, watch for trigger events like fund closes, executive moves, and competitor signals, and personalize outreach the moment a buying window opens. Channel-native creative is composed from canonical positioning, voice, and proof points rather than re-derived from scratch for each campaign, and spend reallocates on measured response so what works sharpens the next cycle.
- Break the demand generation playbook. The firms we're after are a small, sophisticated audience that tunes out generic marketing. You’ll need to go beyond the tried-and-true channels every demand gen playbook reaches for and invent unconventional programs, formats, and moments that earn attention and trust with this audience.
- Build and develop a high-performing, AI-fluent team. Hire, lead, and grow a team of campaign and channel marketers who work AI-first by default. Set clear ownership, coach for impact, and raise the bar on the quality and velocity of the work.
- Operationalize account targeting and tiering. Partner with sales to sharpen the ideal customer profile, select and prioritize target accounts, and align on shared goals and account priorities.
- Orchestrate across the motion. Build a tight operating rhythm with the outbound and field teams you sit alongside, so that targeting, account status, and next steps stay shared and the full motion moves accounts forward together.
- Own the number. Be accountable for the pipeline your programs create, and define and report on the metrics that matter — account progression, pipeline created, and win rate.
- Own the budget. Allocate ABM and channel spend, including agency investment, to the highest-return programs.
What they require
- 6+ years of B2B marketing experience, including leading account-based or demand generation teams and managing people. You've built and scaled a function, not just run programs within one.
- Proven success running account-based marketing, including owning account targeting and tiering, building tiered program models, and driving measurable pipeline from named accounts.
- Experience working in an AI-forward environment and a demonstrated track record of applying AI to do the work better and faster.
- Deep multi-channel expertise across paid, digital, social, direct mail, web, content, and lifecycle, with a strong grasp of how channels work together to move an account forward.
- Experience leading agency or vendor relationships as an extension of an in-house team.
- A strong partnership orientation with sales, and fluency in how SDRs, AEs, and sales teams operate against named accounts.
- Sharp analytical and measurement skills. You define success in terms of pipeline and revenue, not activity, and you manage budget to return.
- Fluency with a modern, AI-native GTM stack, including data enrichment and orchestration (e.g., Clay), signal and intent platforms (e.g., Common Room, 6sense), marketing automation, and CRM.
- A builder's mindset, meaning you are energized by standing things up, creating structure, and operating with ambiguity.
- Experience in fintech or other complex enterprise SaaS is preferred. Familiarity with private markets (private equity, venture capital, commercial real estate, etc.) is a plus.
Benefits
- Health, dental, and vision care for you and your family
- Life insurance
- Mental wellness coverage
- Fertility and growing family support
- Flex Time Off in addition to company-paid holidays
- Paid family leave, medical leave, and bereavement leave policies
- Retirement saving plans
- Allowance to customize your work and technology setup at home
- Annual professional development stipend
Juniper Square is an Operations Partner for private markets, unifying technology, data, and fund administration services into a single platform for GPs.