Digital Marketing Specialist

Digital Marketing Specialist Google Ads | SEO | Social Media | Performance Marketing | Remote Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a hands-on and performance-driven Digital Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, SEO, social media, and performance reporting. This is an execution-focused role where you’ll directly impact traffic growth, lead generation, audience engagement, and marketing performance across paid and organic channels. You’ll own campaign execution, optimize performance using data-driven insights, and continuously identify opportunities to improve visibility, conversions, and return on investment. If you’re passionate about Google Ads, SEO, social media, and performance marketing, this role offers the opportunity to make a measurable impact within a growing organization. What You’ll Own Google Ads & Paid Search (Primary Focus) Manage and optimize Google Ads campaigns across Search, Display, and Remarketing. Conduct keyword research, audience targeting, competitor analysis, and campaign structuring. Write and test high-converting ad copy, headlines, and calls-to-action. Optimize campaign performance by improving CPC, CTR, CPA, ROAS, conversion rates, and quality scores. Manage campaign budgets, bidding strategies, and performance pacing. Identify opportunities to improve campaign scalability and lead generation. SEO & Organic Growth Conduct keyword research using SEMrush, Ahrefs, Google Search Console, or similar platforms. Optimize metadata, headings, landing pages, website content, and internal linking. Support technical and on-page SEO improvements. Monitor keyword rankings, organic traffic, and search visibility. Identify content gaps and opportunities to improve search performance. Recommend SEO strategies that drive sustainable organic growth. Social Media Management & Engagement Manage social media engagement across Instagram, Facebook, and LinkedIn. Support content scheduling, caption optimization, and post publishing. Respond to comments, direct messages, and audience interactions. Monitor engagement metrics, audience growth, and social performance. Help improve brand visibility and online community engagement. Reporting & Performance Analytics Monitor campaign performance across paid advertising, SEO, and social media. Analyze marketing performance using Google Analytics 4 (GA4), Google Ads, SEO platforms, and social analytics tools. Prepare performance reports with actionable insights and optimization recommendations. Maintain organized documentation of campaign updates, testing results, and optimization history. Present data-driven recommendations that improve marketing performance. Requirements Must-Have Qualifications Experience 3+ years of hands-on experience managing Google Ads campaigns. 3+ years of social media management and audience engagement experience. Proven SEO experience using SEMrush, Ahrefs, or similar SEO platforms. Experience managing performance-focused digital marketing campaigns. Technical Skills Google Ads Google Analytics 4 (GA4) Google Search Console SEMrush, Ahrefs, or similar SEO platforms Strong understanding of: PPC Paid Search SEO Audience Targeting Conversion Optimization Strong knowledge of marketing metrics including: CPC CTR CPA Conversions ROAS Excellent written communication and copywriting skills. Ability to work independently in a remote environment. Nice-to-Have Experience managing multiple client accounts. Background in SaaS, e-commerce, or B2B marketing. Experience with A/B testing, conversion rate optimization (CRO), and landing page optimization. Familiarity with content marketing, marketing automation platforms, and CRM workflows. Experience with Meta Ads or other paid social platforms. What Makes You a Strong Fit Highly execution-oriented and detail-focused. Strong analytical mindset with a data-driven approach. Comfortable balancing paid and organic marketing initiatives. Proactive in identifying optimization opportunities. Strong ownership mentality with minimal supervision. Able to manage multiple campaigns and priorities simultaneously. What a Typical Day Looks Like Review campaign dashboards and marketing performance metrics. Optimize Google Ads campaigns, bidding strategies, and audience targeting. Test ad creatives, messaging, and campaign structures. Monitor SEO rankings and refine keyword strategies. Respond to social media engagement and audience activity. Analyze marketing data and identify growth opportunities. Prepare reports and optimization recommendations. In short: You are responsible for continuously improving traffic, engagement, lead generation, and overall marketing performance across paid and organic digital channels. Key Metrics for Success (KPIs) Improved Google Ads performance (CTR, CPC, CPA, and ROAS). Growth in organic traffic and keyword rankings. Increased social media engagement and audience growth. Improved lead generation and conversion performance. Accurate, timely, and actionable marketing reporting. Continuous campaign optimization and measurable business growth. Why Join Us? Fully remote opportunity aligned with U.S. business hours. Own performance across Google Ads, SEO, and social media. Direct impact on business growth through measurable marketing results. Performance-driven environment with clear KPIs. Exposure to paid media, SEO, analytics, and growth marketing. Career growth opportunities into Performance Marketing Manager, Growth Marketing Lead, or Digital Marketing Manager roles. Interview Process Initial Phone Screen Spark Hire Intro Video (3–5 minutes) Client Interview Offer & Onboarding What Happens After You Apply Right after you apply, you’ll receive an email invitation from Spark Hire to record your Intro Video . This short, self-recorded video is the next step that completes your application and can be recorded whenever it’s convenient for you. Instead of repeating yourself across multiple screening calls, you’ll introduce yourself once, and your video will be shared with the hiring team. This helps the hiring team evaluate your communication style early, making future interviews more meaningful while reducing unnecessary interview rounds. Don’t overthink it—you can record your video as many times as you’d like before submitting it. Only your final submission will be reviewed. Please keep an eye on both your inbox and spam folder for your Spark Hire invitation after submitting your application. Apply Now If you’re a results-driven Digital Marketing Specialist who enjoys optimizing Google Ads, improving SEO performance, growing social engagement, and delivering measurable marketing outcomes, we’d love to hear from you. Apply today and help drive business growth through high-performing digital marketing campaigns.