Digital Marketing Specialist (Google Ads, SEO, Social Media)

Digital Marketing Specialist (Google Ads, SEO, Social Media) – Remote | Performance Marketing Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Digital Marketing Specialist to execute and optimize campaigns across paid, social, and organic channels. This is a hands-on, execution-first role — not strategy-only. You will: Run and scale Google Ads campaigns Manage social media engagement and content execution Improve SEO and organic visibility Continuously test, analyze, and optimize performance If you live in dashboards, care about metrics, and constantly iterate to improve results — this role is built for you. What You’ll Own 1. Google Ads & Paid Search (Primary Focus) Manage campaigns across: Search Display Remarketing Conduct keyword research and structure campaigns for performance Write and test high-converting ad copy Optimize key metrics: CPC CTR Conversions ROAS Manage budgets, bidding strategies, and targeting Identify and implement performance improvements 2. Social Media Execution & Engagement Manage engagement across: Instagram Facebook LinkedIn Respond to comments, DMs, and audience interactions Support: Content scheduling Caption writing Post optimization Monitor engagement metrics and audience growth 3. SEO & Organic Growth Conduct keyword research using tools like: SEMrush Optimize: Metadata Content Internal linking Support technical SEO improvements Track: Keyword rankings Organic traffic Identify content gaps and growth opportunities 4. Reporting & Performance Tracking Track performance across: Paid campaigns Social channels Organic traffic Analyze data using: Google Analytics 4 Prepare reports with: Insights Recommendations Maintain clean documentation of campaign updates and changes What Makes You a Strong Fit You are execution-focused — you actually run campaigns You make decisions based on data, not assumptions You’re comfortable managing multiple campaigns simultaneously You continuously test, iterate, and improve performance You balance: Performance metrics Creative execution Requirements (Must-Have) Experience 3+ years of hands-on experience managing: Google Ads campaigns 3+ years managing social media platforms Proven SEO experience using: SEMrush, Ahrefs, or similar tools Core Skills Strong understanding of: CPC CTR Conversions ROAS Experience with: Google Analytics 4 Strong written communication and copywriting skills Ability to work independently in a remote environment Nice to Have Experience managing multiple client accounts Background in: E-commerce SaaS B2B Marketing Experience with: A/B testing frameworks Conversion rate optimization Familiarity with content marketing workflows Tools & Platforms Google Ads Google Analytics 4 SEMrush / Ahrefs Social media platforms (Instagram, Facebook, LinkedIn) Reporting & analytics tools What a Typical Day Looks Like Review campaign performance and key metrics Optimize Google Ads campaigns and creatives Respond to social media engagement and interactions Update SEO content and keyword strategies Analyze data and identify optimization opportunities Prepare reports and recommendations In short: You continuously improve traffic, engagement, and conversions across paid and organic channels. Key Metrics for Success (KPIs) Improved Google Ads performance (CPC, CTR, ROAS) Growth in social media engagement and audience activity Increased organic traffic and keyword rankings Accuracy and clarity of reporting Consistent campaign optimization and improvement Why This Role Stands Out True multi-channel ownership (paid + social + SEO) Execution-focused role with measurable impact Opportunity to work across multiple growth channels Performance-driven environment with clear accountability Growth opportunities into: Performance Marketing Manager Growth Lead Interview Process Initial Screening Call Recruiter Interview Final Interview Offer & Onboarding Apply Now If you: Enjoy running campaigns and improving performance Think in terms of metrics and optimization Like working across paid, social, and SEO channels Want a role with real impact on growth This is a strong opportunity to step into a high-impact digital marketing role.